Episodi

  • Should You Have a Customer Advisory Panel? [E203]

    Should You Have a Customer Advisory Panel? [E203]
    May 6 2026
    Thanks to our Partners, Shop Boss and AppFueledMost shop owners are out here making big decisions based on gut feelings, a few loud customer opinions, or whatever seems like a good idea in the moment.And sometimes that works… but a lot of times, it doesn’t.What if you had a way to pressure test your ideas before rolling them out?What if you could hear directly from the people you actually want more of… your best clients… and even the ones who are not afraid to tell you the truth?That’s exactly what this episode dives into.Kim Walker breaks down how a customer advisory panel can become one of the most powerful tools in your shop. Not just for marketing, but for smarter decision making, better services, and avoiding costly mistakes before they happen.She’s not talking theory here. This is pulled straight from real world experience, both inside an auto repair shop and at Shop Marketing Pros, where these panels have literally stopped bad ideas in their tracks.If you’ve ever wondered what your customers are really thinking… or wished you had a sounding board before making your next big move… this is one you don’t want to skip.👉 Hit play and learn how to build a customer advisory panel that actually moves your shop forward.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or TopicsThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    19 min
  • Bold Leadership with J.R. Portman [E202]

    Bold Leadership with J.R. Portman [E202]
    Apr 29 2026
    Thanks to our Partners, Shop Boss and AppFueledLeadership isn’t always about learning how to manage other people. Sometimes it’s about getting uncomfortable enough to finally lead yourself.In this episode, Brian talks with J.R. Portman about his experience at Bold Advanced Leadership, a training that pushed him physically, mentally, and emotionally. They talk about enthusiasm, honesty, trust, getting over the fear of looking foolish, and how those lessons apply just as much at home as they do inside the business.If you own an auto repair shop and you’re trying to grow as a leader, this is one you’ll want to hear.Listen now and go fill those bays.Show Notes with TimestampsIntroduction to Bold Advanced Leadership (00:01:04) J.R. Portman introduces the leadership training event, describing it as "Navy SEAL training for emotional leadership" focused on individual growth.Discovering the Training (00:02:09) J.R. explains how he heard about the event from a peer at a coaching group for marketing agency owners.The Value of Peer Recommendations (00:03:54) The speakers discuss the power of recommendations from trusted peers in similar professional roles over traditional advertising.The "Fight Club" Mystique (00:05:15) J.R. describes the intentionally vague and cryptic nature of the event, which adds to its mystique and shared experience.An Intense, Immersive Experience (00:06:16) The training is described as an intense, sleepaway camp-like experience that bonds participants through shared trials and breaks normal routines.Expectations vs. Reality (00:08:02) J.R. shares his initial expectations, like doing a trust fall, and how the intensity and methodology pushed him beyond comfort.Learning Personal Limits (00:09:05) The training challenged J.R.'s comfort zones, particularly in public speaking, forcing him to unlearn control and embrace emotional expression.The Breakdown and Rebuilding Process (00:10:30) The event intentionally broke participants down to rebuild them, using intimate group settings and intense, personal leadership exercises.Applying Leadership Skills to Real-Life Situations (00:14:42) J.R. discusses how the training helps manage healthy conflict and emotional situations, like those in a leadership team meeting.Main Takeaway: Living with Enthusiasm (00:16:42) J.R.'s biggest takeaway was the permission to live more enthusiastically and bring more energy to his professional and personal life.Balancing Business and Personal Growth (00:18:33) The discussion highlights how the training's lessons apply equally to business leadership and personal life, such as being a parent.Who Should Attend This Training? (00:20:14) The ideal attendee is someone actively seeking personal growth and willing to be pushed, not someone forced to be there.The Power of Positive Self-Talk (00:21:55) An exercise demonstrated the physical power of positive self-talk ("I can") versus negative self-talk ("I can't").Second Takeaway: The Importance of Honesty (00:23:29) Another key lesson was being more direct and honest with people, and the value of genuinely getting to know team members.The Value of Getting Uncomfortable (00:26:24) J.R. explains how being forced out of his comfort zone and facing the fear of failure was a powerful lesson.Final Advice for Listeners (00:28:50) J.R. advises listeners to act quickly on growth opportunities and intentionally seek out experiences that challenge and upset their norms.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Bold Advanced Leadership by Driven LeadershipSeven Figure AgencyThe 21 Irrefutable Laws of Leadership by John MaxwellThe Great CEO WithinThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://...
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    32 min
  • The Loyalty Gap: Why Customers Don't Come Back [E201]

    The Loyalty Gap: Why Customers Don't Come Back [E201]
    Apr 22 2026
    Thanks to our Partners, Shop Boss and AppFueledYou got the customer. You did the work. You got paid…and then they disappear.That’s not normal, and it’s costing you way more than you think.Kim Walker digs into the loyalty gap that keeps auto repair shops stuck in a transactional cycle and shows why customer loyalty is built in the space between visits, not just at the counter. From follow-up and personal connection to surprise-and-delight moments, rewards programs, and consistent communication, this episode is a reminder that customers come back when they feel remembered, valued, and part of something bigger than the repair order.If you want more repeat business, stronger referrals, and customers who stop price shopping, this is one you need to hear. Listen to the full episode and start building loyalty on purpose.Show Notes with TimestampsPodcast Introduction (00:00:00) Kim Walker introduces the Automotive Repair Podcast Network and the show.Host Introduction & Sponsor Shoutout (00:00:09) Kim Walker introduces herself, mentions her absence, and thanks sponsors.Episode Topic Introduction: The Loyalty Gap (00:01:12) Kim introduces the main topic: customer loyalty and why customers don’t return.Personal Loyalty Example & Reflection (00:02:20) Kim shares personal examples about loyalty to local vs. big box stores.Transactional vs. Relational Business (00:03:28) Discussion on shops running transactional businesses and the importance of customer experience.Why Customers Don’t Return (00:04:49) Explains reasons customers don’t come back: lack of follow-up, no emotional connection, not memorable.Building Loyalty: What It Looks Like (00:07:14) Defines true loyalty: trust, referrals, not price shopping, and customer connection.Practical Ways to Build Loyalty: Surprise & Delight (00:09:48) Tips on creating memorable moments, gifting, and personal touches for customers.Personal Touches & CRM Use (00:11:50) Examples of using CRM to remember customer details and follow up meaningfully.Sponsor/Advertisement Break (00:12:35) Sponsor messages about shop management software and loyalty app solutions.Loyalty & Rewards Programs (00:14:38) Discusses meaningful loyalty and rewards programs and available resources.Supporting Local Causes (00:15:36) Shares story of involving customers in local/community support efforts.Consistent, Non-Promotional Communication (00:16:50) Emphasizes regular, non-promotional communication to stay top of mind.Database Mailers with Heart (00:18:02) Encourages using CRM for meaningful mailers, not just promotions or coupons.Reference to Brittany Hodak & Super Fan Mindset (00:19:10) Mentions previous episode with Brittany Hodak and introduces the “SUPER” fan framework.Breakdown of the SUPER Acronym (00:20:32) Explains each part of the SUPER acronym for building super fans.Final Thoughts & Call to Action (00:22:57) Encourages listeners to implement one loyalty-building idea and reach out via email.Episode Wrap-Up & Network Promotion (00:24:02) Thanks listeners, promotes other shows on the network, and invites to tune in next week.Podcast Outro (00:24:28) Kim closes the episode and provides info on where to find more content.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Auto Repair Marketing MastermindAutomotive Repair Podcast NetworkEpisode 156: Creating Superfans with Brittany HodakThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional ...
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    25 min
  • Everything That Has Changed in Auto Repair Marketing Since Episode 1 [E200]

    Everything That Has Changed in Auto Repair Marketing Since Episode 1 [E200]
    Apr 15 2026
    Thanks to our Partners, Shop Boss and AppFueledTwo hundred episodes in, and a lot has changed. In this milestone conversation, Brian and Kim, look back at the biggest shifts in auto repair marketing since episode one, from the rise of AI and Local Service Ads to the growing importance of your Google Business Profile, reviews, trust signals, automation, influencers, and short-form video. It’s a real-world look at what’s working now, what has changed for shop owners, and where marketing seems to be headed next. Give it a listen and see how your shop can stay ahead instead of playing catch-up.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Hosts introduce themselves, mention Lindy the dog, and set up the episode’s theme: changes in marketing over four years.Sponsor Acknowledgments and Network Thanks (00:01:18) Thanking sponsors and the Automotive Repair Podcast Network, with shoutouts to Carmen and Tracy.Request for Listener Input (00:02:19) Hosts ask listeners for topic suggestions for future episodes, both marketing and non-marketing related.The Rise of AI in Marketing (00:03:17) Discussion of AI’s impact on marketing, including AI-driven shop recommendations and content creation.Google Local Service Ads for Auto Repair (00:05:05) How Google Local Service Ads became available to auto repair shops and their major impact on revenue.Google Business Profile’s Growing Importance (00:06:48) Google Business Profile now rivals websites as the “front door” for shops, especially due to AI and clickless search.The Increasing Value of Online Reviews (00:08:59) Reviews have become more critical, with customers reading them in-depth and their influence on search and revenue.How Reviews Influence Search and AI (00:12:12) Examples of reviews triggering search results and their importance across multiple platforms, not just Google.Google’s Vicinity Update and Local SEO (00:14:13) Explanation of the Vicinity Update, which prioritizes proximity in search results and limits ranking in distant areas.Shift from SEO Manipulation to Trust Signals (00:15:48) SEO has moved from tricks (like keyword stuffing) to building trust through real signals like certifications and authentic content.Automation Replacing Manual Marketing Tasks (00:20:10) Automation now handles tasks like appointment reminders and review requests, reducing manual work for shop owners.The Rise of Influencers and Personal Branding (00:20:58) Influencers, including shop owners, have become more prominent, building authority and credibility through content.Short-Form Video and TikTok’s Impact (00:22:16) Short-Form video, especially on TikTok, has become a major marketing tool for small businesses and influencers.Outro and Calls to Action (00:22:57) Encouragement to contact the hosts, join their Facebook group, leave reviews, and follow the podcast for future episodes.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Remarkable Results RadioAutomotive Repair Podcast NetworkAuto Repair Marketing MastermindThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    25 min
  • Deo Kitoko on YouTube Growth, Auto Repair Success, and Building Trust [E199]

    Deo Kitoko on YouTube Growth, Auto Repair Success, and Building Trust [E199]
    Apr 8 2026
    Thanks to our Partners, Shop Boss and AppFueledFrom learning automotive repair beside his father in the Republic of Congo to building a successful shop and YouTube channel in Maryland, Deo Kitoko’s story is a powerful reminder of what hard work, humility, and persistence can build. In this conversation, he shares how he taught himself advanced diagnostics through books and YouTube, why he started creating videos, and how education, honesty, and consistency helped him grow both his audience and his business. Give this episode a listen to hear how Deo turned skill, service, and storytelling into real momentum.Show Notes with TimestampsIntroduction and Guest Introduction (00:00:00) Brian introduces Deo, highlights his YouTube channel, and previews the episode’s topics.Theo’s Early Life and Automotive Roots (00:01:18) Deo shares his upbringing in the Republic of Congo, learning auto repair from his father, and early shop experiences.The Value of Skilled Trades in the Age of AI (00:04:50) Discussion about job security in skilled trades versus jobs threatened by AI, and the importance of automotive skills.Theo’s Path to Shop Ownership (00:06:24) Deo describes his journey from technician to shop owner, including his education and early career in Congo.Technical Education and Master Tech Certification (00:08:13) Deo details his technical high school, college, and diesel training, leading to master tech status in Congo.Decision to Move to the U.S. (00:10:17) Deo explains his choice to move to America, learning English, and the challenges of immigrating.First Job in the U.S. and Early Career (00:12:00) Deo recounts getting his first job in the U.S., proving his skills, and advancing in the shop.Self-Education and ASE Certifications (00:13:27) Deo discusses learning from YouTube, books, and mentors, and passing ASE certifications to become a master tech in the U.S.Sponsor Messages (00:16:21) Promotional segment for Shop Boss and App Fueled.Theo’s Certifications and Timeline (00:18:26) Deo lists his certifications and clarifies his arrival in the U.S. in 2013.Learning Diagnostics and YouTube Inspiration (00:19:04) Deo explains how he learned diagnostics from YouTube and books, inspired by Eric the Car Guy and Scanner Danner.Starting the YouTube Channel (00:19:30) Deo describes what motivated him to start making YouTube videos and his initial doubts.First Video and Overcoming Self-Doubt (00:24:05) Deo shares the story of filming his first video for a customer and being encouraged to start a channel.Building a Production Team (00:28:41) Deo explains how his YouTube channel grew to include a full production team and better equipment.Advice for Shop Owners on Video Content (00:29:42) Deo advises shop owners on starting with simple equipment and clarifies his focus on education over marketing.Balancing Shop Work and Content Creation (00:33:56) Deo discusses the challenges of balancing shop management with filming and editing videos.Transparency and Showing Mistakes (00:34:54) Deo talks about showing mistakes and comebacks in his videos to build trust and authenticity.Impact on Hiring and Team Culture (00:37:39) Deo describes how his videos attract technicians and foster a positive shop culture.Meeting Scanner Danner and Industry Connections (00:39:28) Deo recounts meeting his YouTube inspiration, Scanner Danner, and the impact of industry networking.Giving Back and Future Goals (00:42:28) Deo discusses helping friends in Congo, translating knowledge, and his desire to teach and expand his business.YouTube Channel and Social Media Plugs (00:43:36) Deo shares where listeners can find his content online and thanks Brian for the marketing advice.Networking and Working with Shop Marketing Pros (00:45:30) Deo describes networking at industry events and his experience working with Shop Marketing Pros.Closing Remarks (00:47:20) Brian and Deo thank each other, and Brian closes the episode with network information.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)EntreLeadership by Dave RamseyEricTheCarGuyKIT'S Auto and Truck RepairDeo KitokoThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A ...
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    48 min
  • Differentiating Your Shop Through Market, Message, and Method with Rick White [E198]

    Differentiating Your Shop Through Market, Message, and Method with Rick White [E198]
    Apr 1 2026
    Thanks to our Partners, Shop Boss and AppFueledIf your shop looks and sounds like every other shop in town, you’re just another option in the sea of sameness. In this episode, Brian Walker sits down with Rick White of 180BIZ to talk about what it really takes to differentiate your shop, attract the right clients, and stop competing on price alone. They dig into market, message, and medium, and explain how knowing exactly who you serve makes your marketing easier, sharper, and a whole lot more effective. If you want more of the right clients and fewer of the ones who drain your time and profits, this is one you need to hear. Listen now.Show Notes with TimestampsTimestamps by PodSqueezeIntroduction and Sponsor Acknowledgments (00:00:09) Host introduces the episode, guest Rick White, and thanks sponsors.Technician Mindset vs. Differentiation (00:01:21) Rick discusses how shop owners often start with a technician mindset and the need to define shop identity.Sea of Sameness in Auto Repair (00:02:49) Discussion about shops copying each other’s websites and the importance of unique content and identity.Comparison and Value Presentation (00:03:46) Rick explains the dangers of comparing shops and the need to present value to clients.Understanding and Communicating Value (00:05:19) How value is determined by the customer and the importance of tailoring the message to individual needs.Defining Your Ideal Client Avatar (00:07:05) Rick shares how to create a detailed client avatar and target marketing efforts accordingly.Community Engagement and Marketing to Families (00:08:16) Examples of engaging with the community, targeting families, and building relationships through local events.Influence of Children and Family-Focused Marketing (00:11:11) Stories about how engaging with kids leads to new clients and builds trust with families.Creating a Family Atmosphere in the Shop (00:12:37) Examples of shops displaying technician family photos and fostering a family-serving-family environment.Importance of Targeted Messaging (00:14:11) Emphasizing the need for specific, non-generic marketing messages that resonate with the target audience.Sponsor Messages (00:14:34) Mid-episode sponsor advertisements.Identifying and Attracting Ideal Clients (00:16:48) Discussion on why “anyone with a car” is not an ideal client and how to focus on the best clients.Avoiding Generic Claims in Marketing (00:17:23) Why claims like “best customer service” or “quality parts” are ineffective and the power of testimonials.Client-Focused Messaging and Storytelling (00:18:47) How to shift marketing language from “we” to “you” and make the client the hero.Unique Ways Shops Differentiate Themselves (00:19:32) Examples of creative, family-friendly, and personalized touches that set shops apart.Aligning Market with Vehicle Type and Interests (00:21:34) How vehicle type and client interests (e.g., dyno days, car shows) influence marketing strategies.Market, Message, and Medium Explained (00:23:27) Rick outlines the three pillars of marketing: market, message, and method/medium.Discovering What Makes Your Shop Different (00:24:31) Advice for shop owners to identify their unique differentiators by talking to their best clients.Coaching with Community and Core Values (00:26:18) Rick shares how his coaching company builds community and supports clients beyond business.Using Client Feedback and AI for Insights (00:28:13) How to use client advisory panels and AI to analyze reviews and discover what clients value.Clarifying Client Feedback and Communication (00:28:39) The importance of understanding the true meaning behind client feedback and reflective listening.Relational vs. Transactional Focus (00:32:38) Why focusing on relationships, not just transactions, leads to business success.Choosing the Right Marketing Medium (00:32:41) How to select marketing channels based on where your ideal clients spend their time.Understanding Psychographics vs. Demographics (00:35:47) Explaining the difference between demographics and psychographics for effective targeting.Adjusting Your Client Base Through Marketing (00:37:18) How to shift your client base by changing your marketing message and targeting.Perceived Value and Pricing Strategy (00:39:22) Discussion on pricing, perceived value, and how exclusivity can increase demand.Client-Focused Solutions and Consistency (00:41:15) Emphasizing the need to market solutions, not problems, and to deliver consistently.Long-Term Impact of Targeted Marketing (00:42:22) Rick and Brian discuss the long-term benefits of focused marketing and serving profitable clients.How to Connect with Rick White (00:43:14) Information on how listeners can contact Rick for coaching or more information.Closing Remarks and Podcast Network Info (00:43:49) Host wraps up the episode and promotes the Automotive Repair Podcast Network.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow...
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    45 min
  • Why Great Shop Owners Refuse to Settle with Parker Branch [E197]

    Why Great Shop Owners Refuse to Settle with Parker Branch [E197]
    Mar 25 2026
    Thanks to our Partners, Shop Boss and AppFueledBig goals require big standards, and that is exactly what Brian Walker and Parker Branch dig into in this conversation from VISION. Parker shares why he refuses to accept playing small, how coaching helped shape his growth, and what it looks like to push yourself, your team, and your vendors without burning relationships. They also get into financial fear, extreme ownership, truthful leadership, and the kind of mindset shift it takes to build something truly exceptional. If you are serious about growing your shop, raising your standards, and refusing to settle for average, this is one you need to hear. Listen now.Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:10) Brian introduces Parker Branch, sets up the episode’s theme, and thanks sponsors.Big Aspirations and Avoiding Burnout (00:01:14) Parker discusses overcoming burnout, re-centering, and recommitting to growth and excellence.Origins of High Expectations (00:02:03) Parker shares when and why he decided not to play small and his drive for continuous improvement.Coaching Shop Owners to Think Bigger (00:03:19) Parker talks about his coaching approach, encouraging shop owners to step out of their comfort zones.Pushing Vendors and Teams Respectfully (00:05:15) Discussion on pushing for excellence without being unreasonable or damaging relationships.High Expectations vs. Unreasonable Expectations (00:06:43) Brian and Parker differentiate between seeking excellence and having unrealistic demands.Sponsor Messages (00:07:30) Sponsor advertisements for Shop Boss and App Fueled.Biggest Obstacles for Shop Owners (00:09:37) Parker identifies financial fear and staffing as major hurdles for shop owners.Team Reactions to Ambition (00:11:28) Parker explains how his team responds to his drive and the importance of honest communication.Bringing the Team to VISION Conference (00:12:32) Parker describes the impact of bringing his entire team to a major industry event.Maintaining Relationships While Pushing for Growth (00:13:10) How Parker sets expectations and challenges vendors and employees without burning bridges.Truthful Communication and Keynote Inspiration (00:14:41) Reflection on the importance of honest conversations, inspired by a keynote speaker.Unrealistic Goals and Business Growth (00:17:05) Parker shares his ambitious goal of reaching $7 million in sales at a single location.Extreme Ownership When Things Go Wrong (00:18:32) Parker discusses taking responsibility first when performance falls short.Advice for Shop Owners Playing Too Small (00:20:01) Parker and Brian stress the value of coaching and investing in personal and business growth.Personal Investments in Coaching and Health (00:22:26) Both discuss their investments in coaching, health, and the resulting benefits.Closing Remarks and Appreciation (00:23:01) Brian and Parker express gratitude for their relationship and wrap up the episode.Podcast Outro (00:23:59) Outro and information about the Automotive Repair Podcast Network.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)VISIONThe InstituteThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    24 min
  • How to Align Technician Training with Your Shop’s Goals with Matt Wagg [196]

    How to Align Technician Training with Your Shop’s Goals with Matt Wagg [196]
    Mar 18 2026
    Thanks to our Partners, Shop Boss and AppFueledTraining is expensive, and too many shop owners treat conferences like a reward instead of a real investment in the future of their business. In this conversation with Matt Wagg at VISION 2026, we get into how smart shop owners can build a true talent pipeline by aligning training with business goals, creating development plans for their team, and making sure they always have a solid bench of players ready to step up. If you want your training dollars to actually produce a return, this is one you need to hear. Listen now.Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10) Brian introduces the podcast, guest Matt Wagg, and thanks sponsors before starting the discussion.Class Overview: Talent Pipeline (00:01:17) Matt describes his class on employee development, training ROI, and building a bench of players.Intentional Training vs. Random Training (00:02:26) Discussion about aligning training with business goals instead of treating it as a random reward.Industry Training Trends and Individual Needs (00:03:18) Matt explains the mismatch between advanced classes and most technicians’ actual needs.Needs Assessment Analysis (00:04:27) Matt introduces the needs assessment framework for identifying business and employee development needs.The Rule of Twos and Building a Bench (00:06:19) Explanation of having at least two people competent in every skill area to avoid skill gaps.Technician Involvement and Skills Inventory (00:08:48) Importance of regular one-on-one discussions and skills inventory worksheets for technician development.Balancing Business Needs and Employee Goals (00:11:08) How to align business needs with individual technician goals for mutual buy-in.Intentional Hiring and Upskilling (00:14:19) Strategies for reskilling current staff or hiring intentionally based on identified skill gaps.Conference Training Selection Process (00:17:17) Matt details how he and his team intentionally select conference classes based on business and personal development needs.Example: Developing a Lead Technician (00:20:21) Matt shares a real example of promoting a technician into a leadership role and supporting him with targeted training.Training vs. Development (00:22:15) Clarifies the difference between one-off training and ongoing development plans for employees.SMART Goals and Development Plans (00:23:05) How to use SMART goals and written development plans for structured, measurable employee growth.Conclusion and Contact Information (00:25:20) Matt offers to share materials and provides his contact information for listeners interested in learning more.Podcast Wrap-Up (00:26:13) Brian closes the episode, promotes the podcast network, and thanks listeners.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Matt WaggThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    27 min