I am joined on the virtual sofa with co-authors of the book; Agile Bullshit: Discover the most damaging anti-patterns in your organisation and how to avoid them.

We explore the typical anti-patterns that we see everyday as Agile professionals, we take a look at transformation and what needs to happen to pivot how we support organisations, plus we even play a game of Agile Bullshit or Bold Truth.

Get your copy of Agile Bullshit from Amazon: https://bit.ly/4iOiIHS

In this episode of The Agile Mastery Show, I’m joined by Alize Hofmeester — executive coach, Obeya practitioner, keynote speaker, and author of Purpose Driven People.

Alize spent 15 years at ING leading major people and organisational transformations. She understands change from both sides: the human reality and the organisational mechanics. That’s why this conversation goes deeper than models and frameworks.

We get into:

• the role HR should play in transformation — and why it so often doesn’t

• the story behind Purpose Driven People and the shifts she’s seeing across organisations

• what Obeya actually is, why leaders struggle with it, and how to make it work in practice

• the difference between coaching teams and coaching senior leaders

• the changes coming in the next 3–5 years across HR, Agile, people leadership, and strategic alignment

A grounded, honest discussion with someone who has lived the complexity of real transformation.

Follow or connect with Alize here: LinkedIn: https://www.linkedin.com/in/alizehofmeester/ Twinxter: www.twinxter.com Purpose Driven People Community: https://www.linkedin.com/groups/13096076/

#AgileLeadership #Obeya #HRTransformation #AgileCoaching

Scrum Masters don’t exist to “run ceremonies” — they exist to build high-performing teams and make that performance repeatable. Steve unpacks the mindset, mechanics, and measures that turn a good team into a consistently great one. Using the Formula 1 pit-stop and orchestra/conductor analogies, you’ll learn how to create flow through clarity, cadence, and connection — and how to engineer those conditions in real product and service teams.

• How to remove the three performance killers: external constraints, internal constraints, and culture.

• Escalating with evidence, not emotion (simple stakeholder system that gets action).

• Curiosity and root-cause habits to stop repeat failures.

• Practical culture levers for remote/hybrid teams (trust, accountability, psychological safety).

• A metrics toolkit (OKRs, cycle time, lead time, happiness) to prove impact before/after.

• Join the High-Performing Team Challenge and accept the mission: https://www.agilistic.co.uk/high-performing-team-challenge

• Take the Agile Impact Scorecard: https://impact-pulse-check.scoreapp.com

• Enhance your Agile IMPACT: https://www.agilistic.co.uk/impact-foundations-course

• Explore the Agile Mastery Club: https://www.agilistic.co.uk/ama-club

Each month on The Agile Mastery Show, I have the pleasure of sitting down with Agile change agents and leaders who are shaping the future of agility — through lived experience, hard-won lessons, and bold new thinking.

In this edition, Steve is joined by Ade Shokoya — a highly respected Agile thought leader, international speaker, author, and founder of Ajyle.ai, a consultancy at the intersection of Agile and Artificial Intelligence. With a background spanning industries from finance and retail to telecommunications and sports betting, Ade has spent over a decade helping organisations adapt, evolve, and thrive in constant change.

Together they explore the real evolution of Agile, the future of the Scrum Master and Agile Coach roles, and how AI is already transforming the way we work.

This is a relaxed yet powerful conversation about what’s next for our profession — and what it really means to stay adaptable in an age of disruption.

Check out the new and amazing Agile Transformation Hub that Ade mentions in the show - Boost your efficiency by 10x and achieve more with less effort using these AI tools designed for the modern Agile professional: https://ajylegpt.ajyle.ai/

Follow Ade here: / ade-shokoya

#AgileMasteryShow #AgileLeadership #AgileCoaching #ScrumMastery #AgileTransformation #AgileCoach #highperformingteams #FutureOfWork #AIandAgile #DigitalTransformation #AgileInnovation #AjyleAI

Most Scrum Masters and Agile Coaches underestimate their own value — quietly doing great work while others take the spotlight. In this episode, Steve Martin unpacks why your impact is the single most important factor in standing out, progressing your career, and driving genuine organisational change.

You’ll discover:

💡 What “impact” really means in the world of Agile coaching

📊 How to measure, evidence, and communicate your results

🧠 The six pillars of the IMPACT Framework™ — and how to use them to advance your influence and authority

🔥 Why humility without visibility is holding you back If you’ve ever felt unseen, undervalued, or stuck in mediocrity, this conversation will give you the clarity and confidence to prove your worth — and shout your IMPACT from the rooftops.

🎯 Take the free Agile Impact Pulse Check → https://impact-pulse-check.scoreapp.com

🚀 Join the High-Performing Team Challenge (Mission: Possible) → https://www.agilistic.co.uk/hpt-enter

#AgileCoach #ScrumMaster #AgileLeadership #AgileTransformation #HighPerformingTeams #AgileMastery #IMPACTFramework #LeadershipDevelopment

Worried that AI will replace Scrum Masters or Agile Coaches? In this deep-dive, Steve explains why your role is more valuable than ever — and exactly how to future-proof your career by doubling down on the human strengths AI can’t replicate.

You’ll learn:

• What AI can’t do: relationships, facilitation, cultural change, coaching, trust-building.
• How to prove your value: influence leaders, land small wins, make impact visible beyond ceremonies.
• Meeting tactics that get you noticed: the “listen, note, reflect, approach” loop to unlock high-level workshops.
• Career safety through mastery: communication, presence, authority, and facilitation that make you indispensable.

Practical actions:

1. At your next portfolio/leadership meeting: switch off distractions and listen end-to-end — capture stated and unstated problems.

2. Journal your observations, reflect, generate options, then approach a leader with curiosity (not solutions).

3. Run a problem-solving workshop to co-create outcomes and showcase your impact.

The Agile Mastery Show - Resources

🔗 Resources & Next Steps:

✅ Take the Agile Impact Scorecard: https://impact-pulse-check.scoreapp.com

🚀 Learn how to enhance your Agile IMPACT: https://www.agilistic.co.uk/impact-foundations-course

🌐 Explore the Agile Mastery Club: https://www.agilistic.co.uk/ama-club

When you walk into a new team as an Agile Coach, it’s typical — and perfectly ok — to spend the first couple of weeks observing before you do anything practical. But observation without structure can quickly turn into drift, and if the team has had a coach before who just “watched from the sidelines,” they might be wary of the same happening again. In today’s episode, we’ll unpack how to make observation intentional and effective: Why structured observation is the first skill to master as a coach. How to balance holding back with offering guidance in the moment, when the team may be expecting it. The role of 1-to-1 conversations in building early trust and uncovering real insights. • How journaling your reflections sharpens your coaching lens. Why sharing your observations transparently with the team (“Here’s what I’m seeing — how does it land with you?”) accelerates trust and alignment. 👉 By the end, you’ll see how observation, done well, creates the strongest foundation for coaching impact. The Agile Mastery Show - Resources 🔗 Resources & Next Steps: ✅ Take the Agile Impact Scorecard: https://impact-pulse-check.scoreapp.com 🚀 Learn how to enhance your Agile IMPACT: https://www.agilistic.co.uk/impact-foundations-course 🌐 Explore the Agile Mastery Club: https://www.agilistic.co.uk/ama-club

Scrum Mastery isn’t just about running ceremonies or removing blockers — it’s about leadership. In this latest deep dive episode, Steve explores the critical shift from servant leadership to strategic leadership, showing how Scrum Masters can move beyond being seen as facilitators to becoming recognised leaders who influence, inspire, and drive high-performing teams. You’ll discover why soft skills are the hardest — and most valuable — part of the role. Learn how to build authority without a job title, influence leaders without formal power, and communicate with presence and confidence. Steve shares practical, real-world examples and 7 actionable tips you can apply straight away, including how to ask powerful questions, use silence to your advantage, run retrospectives that deliver measurable outcomes, and surface patterns that leaders can’t ignore. Whether you’re a new Scrum Master or an experienced agile professional, this episode will give you the tools, mindset, and strategies to step into your role as a true leader of change. If you’ve ever felt invisible, undervalued, or “just another Scrum Master,” this session will give you the clarity, confidence, and skills to be seen, heard, and respected. The Agile Mastery Show - Resources 🔗 Resources & Next Steps: ✅ Take the Agile Impact Scorecard: https://impact-pulse-check.scoreapp.com 🚀 Learn how to enhance your Agile IMPACT: https://www.agilistic.co.uk/impact-foundations-course 🌐 Explore the Agile Mastery Club: https://www.agilistic.co.uk/ama-club

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