The Advertising Forum by Marketecture copertina

The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

Di: AdTechGod and Jeremy Bloom
Ascolta gratuitamente

Offerte di stagione | 0,99 €/mese per i primi 3 mesi

A seguire 9,99 €/mese – si applicano condizioni. Puoi disdire mensilmente.
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠Copyright © 2025 Marketecture Media, Inc. All rights reserved. Economia Marketing Marketing e vendite Politica e governo
Episodi
  • How AI Is Changing Political Advertising | FreeWheel's Alex Ibarguen

    How AI Is Changing Political Advertising | FreeWheel's Alex Ibarguen
    Oct 29 2026
    Alex Ibarguen, Director of Platform Sales, Independent and Political Agencies at FreeWheel, joins AdTechGod and Jeremy Bloom explores how AI, automation, and FreeWheel's Buyer Cloud are helping independent and political agencies simplify campaign management, accelerate decision-making, and scale CTV advertising. From real-time intelligence and customizable workflows to voter targeting and creative approvals, Alex explains how technology is reducing complexity while giving agencies greater control and flexibility. Takeaways - Simplifying Advertising Complexity: AI and automation help agencies manage multiple platforms, data sources, and campaigns with fewer resources. - Smarter Campaign Management: FreeWheel's Buyer Cloud connects intelligence, performance insights, and customizable workflows. - Faster Political Advertising: Real-time data and automation help political agencies respond quickly to changing campaign conditions. - Improving CTV Activation: Streamlined creative approvals and audience matching can accelerate premium CTV advertising. - Greater Control and Flexibility: Open APIs and AI-powered tools enable agencies to build customized advertising solutions. Chapters 00:00 Introduction 00:20 Meet Alex Ibarguen of FreeWheel 01:05 Simplifying Advertising Complexity for Agencies 02:18 Connecting Data and Intelligence Across Platforms 03:06 FreeWheel's Buyer Cloud and Intelligence Layer 03:51 How Agencies Are Using Buyer Cloud 05:00 AI and Custom Technology for Independent Agencies 06:02 AI and Automation in Political Advertising 07:27 Streamlining Creative Approvals for CTV 07:55 Improving Voter Targeting and Audience Activation 09:16 Reducing Friction in Political Campaigns 09:48 Greater Control and Customization with Buyer Cloud 10:39 Building Flexible Advertising Solutions 11:00 Closing Remarks
    Mostra di più Mostra meno
    12 min
  • Beyond the Big Screen: The Future of CTV & Programmatic Advertising | Meagan Myers, FOX

    Beyond the Big Screen: The Future of CTV & Programmatic Advertising | Meagan Myers, FOX
    Oct 28 2026
    Connected TV is changing how brands reach, engage, and measure audiences, but what does the future of premium video advertising really look like? The Advertising Forum's Built-In, Built-On series, sponsored by FreeWheel, hosts Jeremy Bloom and AdTechGod sit down with Meagan Myers, Vice President, Programmatic Strategy and Partnerships at FOX, to explore the evolution of connected TV (CTV), audience targeting, and programmatic advertising. Meagan shares why linear TV and streaming require different advertising strategies, how audience behavior and measurement are reshaping premium video, and why better technology, direct integrations, and seamless ad experiences are essential for the future of CTV. Takeaways CTV vs. Linear TV: Why traditional television and streaming require distinct advertising strategies to maximize reach, engagement, and performance. Audience Intentionality: How changing viewing habits and on-demand streaming create new opportunities for advertisers to connect with engaged audiences. Measurement and Performance: How audience targeting, QR scans, and behavioral insights help brands measure outcomes beyond traditional awareness. Unified Advertising Strategies: Why collaboration between publishers, buyers, and technology partners is critical to reducing fragmentation. Programmatic Efficiency: How direct integrations and fewer intermediaries can improve transactions and the viewer experience. The Future of Premium Video: Why better forecasting, flexible ad scheduling, and seamless ad delivery are essential, particularly for live sports. Chapters00:00 Introduction to The Advertising Forum: Built-In, Built-On00:21 Meet Meagan Myers, VP at FOX01:04 How CTV Is Changing Television Advertising03:13 Brand Awareness vs. Measurable Performance04:47Audience Data and Premium TV Measurement06:36 Unifying Advertising Across Linear and Streaming08:36 Making Programmatic Streaming More Efficient10:26 The Future of Premium Video Advertising11:57 Final Thoughts and Closing
    Mostra di più Mostra meno
    13 min
  • How AI Is Transforming CTV Advertising and Ad Monetization | Charlie Goodman, Skydance

    How AI Is Transforming CTV Advertising and Ad Monetization | Charlie Goodman, Skydance
    Oct 22 2026
    Charlie Goodman, Senior Vice President of Product Management at Skydance, joins Jeremy Bloom and AdTechGod's Built-In, Built-On series, sponsored by FreeWheel, to discuss smarter sell-side advertising. He explores how AI, automation, agentic media buying, and advanced ad decisioning are transforming CTV advertising, improving ad relevance, driving measurable outcomes, and unlocking greater value for advertisers and publishers. Takeaways - How Skydance manages advertising across multiple streaming platforms while prioritizing viewer experience. - Why flexible ad tech partnerships help publishers improve ad decisioning and innovation. - How AI and automation are improving ad relevance, targeting, and campaign performance. - Why CTV can drive measurable results across the entire marketing funnel. - How agentic media buying and interactive ad formats are shaping the future of streaming monetization. Chapters 00:00 Introduction to Jeremy Bloom and AdTechGod 00:21 Meet Charlie Goodman of Skydance 01:26 Managing Complexity Across Streaming Platforms 02:41 Building Flexible Ad Tech Partnerships 04:13 AI and Automation in Ad Decisioning 06:02 CTV as a Performance Advertising Channel 08:58 Agentic Media Buying and Monetization 10:09 Maximizing Ad Relevance and Inventory Value 11:40 Data, Activation, and Premium Video Advertising 12:29 Interactive CTV Ad Formats 13:32 Final Thoughts and Closing
    Mostra di più Mostra meno
    15 min
adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione