How AI Is Transforming CTV Advertising and Ad Monetization | Charlie Goodman, Skydance

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How AI Is Transforming CTV Advertising and Ad Monetization | Charlie Goodman, Skydance

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Charlie Goodman, Senior Vice President of Product Management at Skydance, joins Jeremy Bloom and AdTechGod's Built-In, Built-On series, sponsored by FreeWheel, to discuss smarter sell-side advertising. He explores how AI, automation, agentic media buying, and advanced ad decisioning are transforming CTV advertising, improving ad relevance, driving measurable outcomes, and unlocking greater value for advertisers and publishers. Takeaways - How Skydance manages advertising across multiple streaming platforms while prioritizing viewer experience. - Why flexible ad tech partnerships help publishers improve ad decisioning and innovation. - How AI and automation are improving ad relevance, targeting, and campaign performance. - Why CTV can drive measurable results across the entire marketing funnel. - How agentic media buying and interactive ad formats are shaping the future of streaming monetization. Chapters 00:00 Introduction to Jeremy Bloom and AdTechGod 00:21 Meet Charlie Goodman of Skydance 01:26 Managing Complexity Across Streaming Platforms 02:41 Building Flexible Ad Tech Partnerships 04:13 AI and Automation in Ad Decisioning 06:02 CTV as a Performance Advertising Channel 08:58 Agentic Media Buying and Monetization 10:09 Maximizing Ad Relevance and Inventory Value 11:40 Data, Activation, and Premium Video Advertising 12:29 Interactive CTV Ad Formats 13:32 Final Thoughts and Closing

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