How AI Is Changing Political Advertising | FreeWheel's Alex Ibarguen

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How AI Is Changing Political Advertising | FreeWheel's Alex Ibarguen

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Alex Ibarguen, Director of Platform Sales, Independent and Political Agencies at FreeWheel, joins AdTechGod and Jeremy Bloom explores how AI, automation, and FreeWheel's Buyer Cloud are helping independent and political agencies simplify campaign management, accelerate decision-making, and scale CTV advertising. From real-time intelligence and customizable workflows to voter targeting and creative approvals, Alex explains how technology is reducing complexity while giving agencies greater control and flexibility. Takeaways - Simplifying Advertising Complexity: AI and automation help agencies manage multiple platforms, data sources, and campaigns with fewer resources. - Smarter Campaign Management: FreeWheel's Buyer Cloud connects intelligence, performance insights, and customizable workflows. - Faster Political Advertising: Real-time data and automation help political agencies respond quickly to changing campaign conditions. - Improving CTV Activation: Streamlined creative approvals and audience matching can accelerate premium CTV advertising. - Greater Control and Flexibility: Open APIs and AI-powered tools enable agencies to build customized advertising solutions. Chapters 00:00 Introduction 00:20 Meet Alex Ibarguen of FreeWheel 01:05 Simplifying Advertising Complexity for Agencies 02:18 Connecting Data and Intelligence Across Platforms 03:06 FreeWheel's Buyer Cloud and Intelligence Layer 03:51 How Agencies Are Using Buyer Cloud 05:00 AI and Custom Technology for Independent Agencies 06:02 AI and Automation in Political Advertising 07:27 Streamlining Creative Approvals for CTV 07:55 Improving Voter Targeting and Audience Activation 09:16 Reducing Friction in Political Campaigns 09:48 Greater Control and Customization with Buyer Cloud 10:39 Building Flexible Advertising Solutions 11:00 Closing Remarks

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