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Start With Occupancy

Start With Occupancy

Di: Tiffany Hill Allen | Positive Impact Media
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A proposito di questo titolo

Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, The Start With Occupancy Podcast is where marketing and sales stop being guesswork.


If you’re ready to lead with clear systems and proven strategies that drive occupancy, strengthen referrals, and create results you can sustain, this is where it starts.


Hi, I’m Tiffany!


I’m a former corporate senior living sales and marketing leader who’s spent years inside the system leading multi-state teams, coaching sales professionals, and taking occupancy-challenged communities to consistent full occupancy.


But more importantly, I’ve seen why so many communities struggle and it’s rarely a lack of care, effort, or heart.


It’s a lack of clear systems and knowledge.


Start With Occupancy exists to raise the standard so owners and sales professionals stop guessing, families feel confident, and growth becomes sustainable instead of stressful.


Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.


👉 The top 3 questions I hear most often:

  • How do I market my community to more families and referral sources?
  • How do I manage my time to handle everything on my plate?
  • How do I grow — whether in my business or my career?


This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.


Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team


I’ve got you covered!


Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.


🎧 Subscribe now and let’s go!

Join the Impact 250 Challenge for 2026!

Details revealed on the Jan 10th bonus episode.

© 2026 Start With Occupancy Economia Gestione e leadership Leadership Marketing Marketing e vendite Ricerca del lavoro Successo personale
Episodi
  • How To Handle Family Concerns Without Losing the Move-In

    How To Handle Family Concerns Without Losing the Move-In
    Feb 16 2026

    Have a marketing question? Text it here!

    If you work in senior living long enough, you’re going to hear it all:
    “It’s too expensive.”
    “We’re not ready.”
    “We need to think about it.”

    And here’s the shift I want you to make today:

    Those aren’t rejections. They’re requests for help.

    In this episode, I’m breaking down what families really mean when they raise concerns — the words behind the words— and I’m giving you a simple process to respond with empathy, confidence, and structure (without sounding pushy or folding on your value).

    In this episode, I cover:

    • Why “concerns” are usually about trust, fear, guilt, or confusion (not your building)
    • The 7 most common family concerns and what they actually mean
    • Your real role in the sales seat:
      40% social worker, 30% financial advisor, 20% advocate, 10% sales
    • The 5-step process to address concerns calmly and effectively

    🔗 Want the full scripts + worksheets?

    If you want the complete Concern Response Guide (scripts for all 7 concerns, affordability worksheet, plus roleplay examples), that’s what we build inside Deep Dive Discovery.

    🗓️ Next cohort starts February 21st
    👉🏽 Go to StartWithOccupancy.com → Programs → Deep Dive Discovery

    Support the show

    Looking for a mentor to receive more tips on growing occupancy and revenue?

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.
    Mostra di più Mostra meno
    42 min
  • How To Know When You'll Be Full (Before Running Out of Money) Day - 13

    How To Know When You'll Be Full (Before Running Out of Money) Day - 13
    Jan 26 2026

    Have a marketing question? Text it here!

    Stop guessing and start knowing. In this episode, I break down the exact math behind filling your senior living home. I talking all the way down like from inquiries to visits to move-ins.

    You will learn the 3 R's of data-driven decisions that will help you predict your occupancy, identify your bottlenecks, and stop wasting time and money on marketing that doesn't work.

    What you will learn:

    The 3 R's of Data-Driven Decisions:

    1. Reverse Engineer Your Goal – Work backwards from your move-in target to know exactly how many inquiries and visits you need each week
    2. Recognize Your Bottlenecks – Identify where families are dropping off in your sales process (inquiry → visit → move-in)
    3. Reallocate Your Resources – Stop wasting time on referral sources that aren't converting and focus on what actually works

    KEY TAKEAWAY

    Data will help you to save time, save money and will not waste your precious energy or diminish your confidence. What gets measured gets improved.

    TOOLS & RESOURCES MENTIONED

    Deep Dive Discovery Live Cohort – My signature training program that includes:

    • The Move-In Calculator (does the math for you)
    • Dashboard & Tracking System
    • Conversion Rate Benchmarks
    • Step-by-step guidance on interpreting your data

    Waitlist: startwithoccupancy.com
    Launch Date: End of January 2026

    If you’re loving this series:

    Share this episode with another operator, we’re all in this together!

    Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.

    Take what you need. Share what helps. Come back for more. 🎧

    Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉

    Support the show

    Looking for a mentor to receive more tips on growing occupancy and revenue?

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.
    Mostra di più Mostra meno
    29 min
  • Show Up Like A Big Box Community Without Spending Big Money - Day 12

    Show Up Like A Big Box Community Without Spending Big Money - Day 12
    Jan 22 2026

    Have a marketing question? Text it here!

    Families don’t just want information. They want and need reassurance.

    In this episode, I discuss how intentional communication helps prospects and families feel connected, calm, and confident in your care.

    I am sharing simple, accessible tech tools to strengthen relationships, reduce anxiety, and stand out from larger communities without overwhelming your budget.

    I am going over:

    • Why silence creates more fear than over-communication in senior living
    • How to use modern communication tools to build trust and retention
    • The Three P’s of Tech Communication: Personal, Proactive, and Promotional
    • When to use video, text, email, and updates and why it matters
    • How small communities can outperform big-box operators through connection...EVERY TIME!
    • One simple tech action you can implement this week

    Key Takeaway To Remember:

    You don’t need more tools. You just need the right tools and use it with intention.

    Free Resource:

    COMING SOON: Tech Tools Cheatsheet
    Want it early? Email: tiffany@startwithoccupancy.com

    What’s Next:

    I’m gearing up for Marketing Bootcamp Live Intensive January 28th:

    • Momentum Marketing Bootcamp 10 week program)
    • Compass Rose XL cohort (12 months) for new owners or under 50% occupied starting February

    If you’re loving this series:

    Share this episode with another operator, we’re all in this together!

    Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.

    And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing.

    Take what you need. Share what helps. Come back for more. 🎧

    Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉

    Support the show

    Looking for a mentor to receive more tips on growing occupancy and revenue?

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.
    Mostra di più Mostra meno
    25 min
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