You’re often asked for extras, right? As a social media manager, you’ll often find people asking if you could write their blog or newsletter.

So, I want to be sure you know all the risks AND how to create a killer newsletter. Because newsletters are competing in an already crowded inbox.

They’re often optional reading for your audience, so they really have to WANT to open them and read them. Let’s face it, we’re all overloaded with emails and information as it is.

So here’s how to create a killer newsletter, for yourself or for clients.

You don’t want to miss:

• How To Create Compelling Content Your Audience Wants To Read
• How To Make People Open Your Newsletter, Even If They’re Overwhelmed With Content
• Why You Don’t Want To Ask People To “Follow Me On Facebook” Every Week

Resources mentioned:

Get A Copywriter. Full disclosure: this is an affiliate link – you don’t pay any more, but I get a small percentage and you also get A$35 credit for your second order!

Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.

And, if you enjoyed this episode, please leave me a rating and a review. Thank you! 

🤔 Does your mind draw a blank? 💭

When it comes to creating content, I mean. Do you stare at the blank page and think, "I have no idea ...?"

If so, you’re not alone and this episode is going to be a gamechanger.

The truth is that everyone has days where they need to create content and they have no ideas, inspiration or insights.

So how do we deal with that? I share my favourite go-to hacks for jolting myself into content creation mode, and how to cheat at content creation!

You don’t want to miss:

• The Key Places To Look For Inspiration
• Fabulous Video Creation Tools
• Three Alternatives to Canva

Resources mentioned:

Post Planner

Biteable

Wave Animation

Canva

Easil (great for hospitality, restaurants etc)

Vista Create (Previously called Crello )

Promo Republic

Promo

How to Create Charismatic Content (Episode 17 of Social Sparks)

Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.

Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.

And, if you enjoyed this episode, please leave me a rating and a review. Thank you! 

Crazy isn’t it?

The idea that your competition can help build your business, but it’s true. You just need to know how to use them right!

In this episode we go over the exact steps to take to identify and define your true competitors and how to spy on them to build your own business.

You don’t want to miss:

• How to Identify Your True Competitors (Because Most Business Get This Wrong)
• How to Know When A Business Has A Disengaged Audience
• The Exact Steps to Take To Analyse Any Business or Industry
• How to Use this Knowledge to Become a Marketing Maven

Resources mentioned:

Gruen Transfer

How to Create Charismatic Content (Episode 17 of Social Sparks)

Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.

Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.

And, if you enjoyed this episode, please leave me a rating and a review. Thank you! 

There are rumours about this – maybe you’ve heard them?

The ones that tell you that your captions should be less than a 80 characters, or you should have short-form copy.

Yes, that works … but not with every industry and audience. The key is knowing when to use long-form copy and when to use short-form or medium-form copy.

As a content creator, you need to know what works for what industry and when to get your images to do the heavy lifting.

You don’t want to miss:

• The Two Different Types of Investment We Make When We Buy Anything
• Why Rumours About Keeping Character Count Down Are Wrong
• When to Get Images To Do The Heavy Lifting and When Longer Copy is Crucial

Resources mentioned:

How to Create Charismatic Content (Episode 17 of Social Sparks)

Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.

Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.

And, if you enjoyed this episode, please leave me a rating and a review. Thank you! 

I'm sure you've heard the rumours.

How the Facebook algorithm is out to get business owners. How content reach is down and it's not worth posting.

But that's not true.

The fact is that the algorithm is out to HELP you – if you know how to use it right.

There’s one underlying thing that the algorithm aims to do, and if you have the same mission then you’re golden!

You don’t want to miss:

• How Top Gear Can Help You Hack the Facebook Algorithm
• Simple Strategies to Spy On Your Audience and Discover What They’re Thinking
• How to Boost Your Best Content on Facebook Organically

Resources mentioned:

Top Gear TV show

How to Create Charismatic Content (Episode 17 of Social Sparks)

Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.

Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.

And, if you enjoyed this episode, please leave me a rating and a review. Thank you! 

It’s OK. We all have days like that.

Days where we HAVE to create content but our mind is completely blank. And the harder we try, and more stressed we feel, the worse it gets.

One trick is to relax and know that you’ll come up with something. But, let’s face it, you need something more concrete than that, right?

That’s why I’m sharing one of my favourite content creation hacks today.

You don’t want to miss:

• How to Cheat at Content Creation
• How to Kick Your Mind Into Creation Mode
• Why This Content Creation Strategy Works So Well

Resources mentioned:

Canva

How to Create Charismatic Content (Episode 17 of Social Sparks)

Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.

Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.

And, if you enjoyed this episode, please leave me a rating and a review. Thank you! 

Charisma is that certain indefinable something that makes people magnetic. Charismatic people draw people to them almost effortlessly.

But what is the recipe for charisma, and how can we use it to create irresistible content?

It turns out there is a simple formula for charisma. There are two key ingredients that blend together to create this magnetic quality we find irresistible.

Knowing this formula allows you to become more charismatic, but it also allows you to create content that draws people to your business like moths to a flame.

You don’t want to miss:

• The two key character traits that make up charisma (that anyone can learn and practice)
• How to use these traits to create content that draws people to us and helps the algorithm send people our way
• Examples of charismatic content and frameworks you can start using immediately

Resources mentioned:

Vanessa Van Edwards and the Science of People

Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.

Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.

And, if you enjoyed this episode, please leave me a rating and a review. Thank you! 

Let's face it, selling services we're providing ourselves can feel a bit icky.

It's not you. It's a thing.

It's easy to feel nervous, or excited (or nervous-cited, which is a great word my daughter created!).

The problem is that these feelings can disrupt the sales process. It can make it harder to complete the sale successfully, because you're so nervous and excited.

I know, because I wrestle with this myself. That's why I'm sharing some of my secrets to controlling my nerves and winning customers!

You don’t want to miss:

• How to Use Your Body to Biohack Your Way To Feeling Calmer
• How Your Tone Can Keep You Calm and Convey Authority
• How Your Nerves Undermine Your Ability Get Customers
• It's Not What You Say But How You Say It
• How to Use Vocal Resonance To Stay Focused and In Control

Links and resources:

• What sort of Social Media Manager are you? Take my fun quiz to find out!
• For more free training and resources, join my Facebook group: Become a Social Media Manager

Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.

And, if you enjoyed this episode, please leave me a rating and a review. Thank you!