Episodi

  • Incorruptible: How Great Companies Stay Great featuring Eric Ries
    May 6 2026

    In this episode, I'm joined by Eric Ries – entrepreneur, founder of the Lean Startup movement, and author of The Lean Startup and Incorruptible – for a conversation about what it actually takes to build companies that last.

    Eric's work has shaped how startups and large organizations approach innovation, but this conversation goes deeper than experimentation. It's about what happens after you succeed and why so many good companies slowly lose their way.

    At the center is a concept he calls financial gravity: the invisible force that pushes organizations toward short-term decisions, often at the expense of customers, employees, and long-term value. We talk about how this pressure shows up everywhere – from venture-backed startups to public companies – and why even well-intentioned leaders struggle to resist it.

    We dig into real examples, from Costco and Patagonia to lesser-known companies that have built what Eric calls "incorruptible" systems – organizations designed to hold their values under pressure. That means not just strong culture, but governance, ownership, and structures that reinforce the mission over time.

    We explore:
    Where things break.
    Why founders lose control.
    Why incentives drift.
    Why "best practices" often lead to worse outcomes.
    And why resisting that pull requires more than good intentions.

    Along the way, we touch on AI, alternative ownership models, and the growing tension between innovation and accountability, especially as new technologies are being built inside increasingly concentrated power structures.

    If you're building a company, thinking about long-term value, or trying to create something that doesn't fall apart as it scales, this podcast is for you.

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    55 min
  • How Cults Work with Ellen Huet
    Apr 22 2026

    In this episode, I'm joined by Ellen Huet – journalist at Bloomberg and author of Empire of Orgasm – for a conversation about power, belonging, and the sometimes blurry line between influence and manipulation.

    Ellen has spent over a decade covering Silicon Valley – from AI startups to the personalities shaping the industry. Empire of Orgasm explores OneTaste, the sexual wellness company and alleged sex cult. Throughout the book, Ellen also explores the broader question of how high-demand groups actually work.

    At the center of this book is the uncomfortable idea that cults aren't a binary; they exist on a spectrum. And, as we discuss in depth, many of the dynamics we associate with extreme groups – belonging, shared language, mission-driven work, charismatic leadership – show up in everyday organizations more than we'd like to admit.

    We talk about what she learned reporting on OneTaste, from the power of social pressure and status to the subtle ways people are influenced without ever being explicitly told what to do. Ellen breaks down how "consent" gets distorted in these environments, and why the ability to freely say "no" is the clearest line between healthy influence and coercion.

    We also explore the overlap between cult dynamics and modern business – especially in tech. From grand mission statements to founder mythology, there's often an emotional pull that goes beyond logic. Ellen shares how these forces show up in AI companies today, and why the belief that you're "part of something world-changing" can be both motivating and dangerous.

    Along the way, we get into sales, persuasion, and the tension between helping someone and overriding their agency. Where is the line between influence and manipulation?

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    1 ora e 17 min
  • Building Community that Drives Business with Joshua Zerkel
    Apr 15 2026

    In this episode, I'm joined by Joshua Zerkel – community strategist, former Evernote ambassador turned community leader, and author of The Community Code – for a conversation about what it really takes to build community that drives business outcomes.

    Joshua's path is anything but typical. He started as a power user and advocate, writing productivity books about Evernote before eventually joining the company and helping scale its community as it grew from 100M to 200M users. From there, he went on to build and lead community at Asana, turning it into a global program spanning forums, ambassadors, experts, and hundreds of events – all tied to real pipeline impact.

    His work centers on a simple but often misunderstood idea: community is just relationships at scale. We talk about why community is so often undervalued inside organizations, how to translate its impact to business leaders, and the constant tradeoffs between depth and reach.

    We dig into the messy realities of building community inside companies – from navigating trust during Evernote's privacy-policy crisis to responding to backlash and actually listening when your users push back. Joshua shares what breaks when companies stop listening, why "personas" often miss the point, and how to design community programs around real people instead.

    We also explore the role of events as a community engine – how to think about formats, why in-person still matters, and what separates meaningful engagement from surface-level activity. Along the way, we touch on the fine line between community and cult dynamics, and what companies like Peloton get right when it comes to creating real connection.

    If you're building community, trying to prove its value, or thinking about how relationships translate into growth, this conversation is for you.

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    47 min
  • How to Move People with Lindsey Caplan
    Apr 8 2026

    .In this episode, I'm joined by Lindsey Caplan — organizational psychologist, former Hollywood screenwriter, and upcoming author — for a conversation about creativity, communication, and how people and groups are actually moved.

    Lindsey's path is anything but linear. She started her career on TV and film sets in Los Angeles, working on shows like Malcolm in the Middle, Curb Your Enthusiasm, and The Amazing Race. From there, she transitioned into learning and development at companies like DreamWorks Animation, Zendesk, and Credit Karma, eventually stepping fully into organizational design and change work at The Gathering Effect.

    Her new book, Moved — coming March 2027 — explores the forces that shape human behavior: what moves us, how we can move others, and why pull, not push, is the most sustainable path to influence. We talk about why the book took nine years to write, what she learned about the psychology of groups, and why "being seen and heard" is at the heart of all meaningful change.

    We dig into the creative process, including the messy parts: identity shifts, losing and regaining a creative voice, and what it takes to translate an idea that lives in your head into something that lands with other people. Lindsey shares how her storytelling roots shape her work today — from understanding stakes and motivation to designing experiences that create real engagement, not just compliance.

    We also explore the gap between knowing and doing, why so many best-practice books fail to stick inside organizations, and how leaders can communicate in ways that create ownership instead of resistance.

    If you're curious about influence, the craft of writing, or how to move people without pressure, this conversation is for you.

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    51 min
  • Founder-Led Sales with Gagan Biyani - Snafu Conference 2026
    Apr 4 2026

    This conversation between Robin Zander and Gagan Biyani, founder of Maven and early contributor to Udemy, Lyft, and Spread, explores the intersection of growth, education, and entrepreneurship. The session begins with a brief mindfulness exercise for the audience before diving into Biyani's career and his perspective on growth. He distinguishes growth from traditional marketing by emphasizing that growth is a systematic approach that integrates product, analytics, and user behavior to drive scalable results, rather than solely focusing on branding or messaging. Biyani also addresses the ethics of growth, noting that while manipulation is unavoidable in communication, respecting users' agency and providing genuine value is key. Fear or guilt about "manipulating" others often hinders action, whereas ethical influence fosters trust and long-term engagement. Drawing from his own experiences, he underscores the importance of providing optimism and clarity, rather than relying on fear-based tactics, in both marketing and education. Education remains a central theme of Biyani's work. At Udemy, he helped pioneer live, video-based courses to make learning more accessible online, though he notes systemic barriers prevented it from fully replacing traditional college education. Maven continues this mission with cohort-based programs led by industry experts, helping professionals rapidly gain practical skills. Biyani highlights the transformative potential of AI in upskilling, explaining that while AI won't replace human teachers, it significantly expands access and efficiency for learners across industries. Reflecting on his broader entrepreneurial journey, Biyani shares lessons from Lyft and Spread. Lyft demonstrated the power of timing and product-market fit, while Spread taught him that execution alone is not enough – understanding the market and being "right" about demand is essential. Across all ventures, he emphasizes pattern recognition, balancing exploration with focused execution, and learning from successes and failures alike. Ultimately, Biyani's philosophy is to tackle challenging problems that align with personal strengths, respect users' agency, and leverage insight and experimentation to create meaningful impact.

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    1 ora
  • How to Sell Yourself – A Workshop
    Feb 25 2026
    Robin Zander hosted a Snafu webinar for the Sidebar community on non-sales selling—think self-promotion for career transitions, freelancers, entrepreneurs, and product people. The goal: learn to "sell yourself" without the ick factor. Participants shared fears: follow-ups feel intimidating, sales feels slimy, and success seems like a numbers game. Robin reframed it: selling is really about enrollment—being a chief evangelist for your work, not begging for attention. Drawing on stories from his childhood pumpkin patch, his time as a personal trainer (where desperation lost him clients), and opening Robin's Cafe in San Francisco (raising $40k, serving multiple stakeholders, training staff with Danny Meyer's principles), he showed the difference between selling from need vs. service. Long-term success comes from genuine connection, curiosity, optimism, and passion. Attendees explored their "authentic attitude" and reflected on times self-promotion felt good versus slimy. Exercises included mapping all the people who benefit from your work—employees, customers, managers, mentees, community—and practicing generosity in selling (a "Miracle on 34th Street" mindset: help customers even if it means sending them elsewhere). In Q&A, Robin tackled: Asking for promotions as modeling for others, especially women and minorities Persistence in follow-ups (yes, emailing Mark Benioff 53 times counts) Relationship-based enterprise selling Avoiding fear-based AI marketing by knowing who you serve and what problem you solve Recommended reading: Setting the Table (Danny Meyer), Unreasonable Hospitality (Will Guidara), The New Strategic Selling. Robin also shared upcoming Snafu conference details (March 5, Oakland Museum of California) and reminded everyone: Snafu = situation normal; all fucked up. 00:00 Start 01:06 Audience Fears About Selling Robin Zander welcomes 93 participants to the webinar Notes the session is interactive with exercises planned Encourages participants to drop questions in chat or interrupt him Last 15–20 minutes reserved for questions Robin introduces himself briefly Focuses on storytelling as a tool for self-promotion Shares experience as a community builder Runs a conference called Responsive since 2016 (not Snafu) Tools, structures, and company cultures for resilient organizations Two-day event each September on the future of work Focus on building resilience in organizations Observations on rapid change Technology and work-life changes happening at a fast pace Questions about resilience in individuals Traits needed in careers, personal relationships, professional relationships Ability to stay resilient through change Robin frames his expertise Emphasizes his strength in asking questions and fostering honest conversations Labels himself a reluctant salesperson Not the world's leading expert on self-promotion or selling Key lessons from research and interviews Two buckets matter in business and life: Example: Sidebar community forming coalitions for learning and action Operational excellence: being competent and at least as good as others Promotion/enrollment/sales: standing up, saying what you want, building coalitions Started interviewing people about influence and persuasion Started a weekly newsletter called Snafu Written by hand, not AI Shares lessons from his life and others about self-promotion and resilience Focus on courage to take action: raising hand, offering something valuable Core characteristics of self-promotion and selling yourself Connecting with others: art of connection Courage to ask: inspired by Amanda Palmer's TED Talk and book The Art of Asking Opposes traditional "always be closing" sales mentality Advocates for simply asking for what you want Current work mostly involves storytelling for large companies Clients include Supersonic, Airbnb, Zappos, and others 12:25 Service as the Core Principle Robin introduces the concept of storytelling for self-promotion Stories used to: Get promotions Build coalitions Propel career or organizational growth Emphasizes turning personal, career, or company stories into "commercials" Focus of today's talk: self-promotion with impact Core principle: service Showing up from a place of helping others Through helping others, also helping oneself Distinguishes between sleazy salespeople and effective self-promoters Childhood anecdote: Robin's pumpkin patch Tended plants all summer, learned responsibility and care Harvested pumpkins and sold them using a small red tin box labeled "money" Ran "Robin's Pumpkin Patch" for five to seven years At age five, father had him plant pumpkin seeds Engaged neighborhood kids for fun, collaborative promotion Explained product (pumpkins) enthusiastically to potential buyers Used scarecrow costumes and creative gestures to attract attention Lessons learned from pumpkin patch: Authentic enthusiasm ...
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    1 ora
  • Your Best Meeting Ever with Rebecca Hinds, PhD
    Feb 18 2026
    In this episode, I'm joined by Rebecca Hinds — organizational behavior expert and founder of the Work AI Institute at Glean — for a practical conversation about why meetings deteriorate over time and how to redesign them. Rebecca argues that bad meetings aren't a people problem — they're a systems problem. Without intentional design, meetings default to ego, status signaling, conflict avoidance, and performative participation. Over time, low-value meetings become normalized instead of fixed. Drawing on her research at Stanford University and her leadership of the Work Innovation Lab at Asana, she shares frameworks from her new book, Your Best Meeting Ever, including: The four legitimate purposes of a meeting: decide, discuss, debate, or develop The CEO test for when synchronous time is truly required How to codify shared meeting standards Why leaders must explicitly give permission to leave low-value meetings We also explore leadership, motivation, and the myth that kindness and high standards are opposites. Rebecca explains why effective leaders diagnose what drives each individual — encouragement for some, direct challenge for others — and design environments that support both performance and belonging. Finally, we talk about AI and the future of work. Tools amplify existing culture: strong systems improve, broken systems break faster. Organizations that redesign how work happens — not just what tools they use — will have the advantage. If you want to run better meetings, lead with more clarity, and rethink how collaboration actually happens, this episode is for you. You can find Your Best Meeting Ever at major bookstores and learn more at rebeccahinds.com. 00:00 Start 00:27 Why Meetings Get Worse Over Time Robin references Good Omens and the character Crowley, who designs the M25 freeway to intentionally create frustration and misery. They use this metaphor to illustrate how systems can be designed in ways that amplify dysfunction, whether intentionally or accidentally. The idea is that once dysfunctional systems become normalized, people stop questioning them. They also discuss Cory Doctorow's concept of enshittification, where platforms and systems gradually decline as organizational priorities override user experience. Rebecca connects this pattern directly to meetings, arguing that without intentional design, meetings default to chaos and energy drain. Over time, poorly designed meetings become accepted as inevitable rather than treated as solvable design problems. Rebecca references the Simple Sabotage Field Manual created by the Office of Strategic Services during World War II. The manual advised citizens in occupied territories on how to subtly undermine organizations from within. Many of the suggested tactics involved meetings, including encouraging long speeches, focusing on irrelevant details, and sending decisions to unnecessary committees. The irony is that these sabotage techniques closely resemble common behaviors in modern corporate meetings. Rebecca argues that if meetings were designed from scratch today, without legacy habits and inherited norms, they would likely look radically different. She explains that meetings persist in their dysfunctional form because they amplify deeply human tendencies like ego, status signaling, and conflict avoidance. Rebecca traces her interest in teamwork back to her experience as a competitive swimmer in Toronto. Although swimming appears to be an individual sport, she explains that success is heavily dependent on team structure and shared preparation. Being recruited to swim at Stanford exposed her to an elite, team-first environment that reshaped how she thought about performance. She became fascinated by how a group can become greater than the sum of its parts when the right cultural conditions are present. This experience sparked her long-term curiosity about why organizations struggle to replicate the kind of cohesion often seen in sports. At Stanford, Coach Lee Mauer emphasized that emotional wellbeing and performance were deeply connected. The team included world record holders and Olympians, and the performance standards were extremely high. Despite the intensity, the culture prioritized connection and belonging. Rituals like informal story time around the hot tub helped teammates build relationships beyond performance metrics. Rebecca internalized the lesson that elite performance and strong culture are not opposing forces. She saw firsthand that intensity and warmth can coexist, and that psychological safety can actually reinforce high standards rather than weaken them. Later in her career at Asana, Rebecca encountered the company value of rejecting false trade-offs. This reinforced a lesson she had first learned in swimming, which is that many perceived either-or tensions are not actually unavoidable. She argues that organizations often assume they must choose between performance ...
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    4 ore e 1 min
  • Corporating: Navigating Career and Life with Mandy Mooney
    Feb 11 2026
    In this episode, I'm joined by Mandy Mooney — author, corporate communicator, and performer — for a wide-ranging conversation about mentorship, career growth, and how to show up authentically in both work and life. We talk about her path from performing arts to corporate communications, and how those early experiences shaped the way she approaches relationships, leadership, and personal authenticity. That foundation carries through to her current role as VP of Internal Communications, where she focuses on building connections and fostering resilience across teams. We explore the three pillars of career success Mandy highlights in her book Corporating: Three Ways to Win at Work — relationships, reputation, and resilience — and how they guide her approach to scaling mentorship and helping others grow. Mandy shares practical strategies for balancing professional responsibilities with personal passions, and why embracing technology thoughtfully can enhance, not replace, human connection. The conversation also touches on parenting, building independence in children, and the lessons she's learned about optimism, preparation, and persistence — both in the workplace and at home. If you're interested in scaling mentorship, developing your career with intention, or navigating work with authenticity, this episode is for you. And if you want to hear more on these topics, catch Mandy speaking at Snafu Conference 2026 on March 5th. 00:00 Start 02:26 Teaching Self-Belief and Independence Robin notes Mandy has young kids and a diverse career (performing arts → VP of a name-brand company → writing books). Robin asks: "What are the skills that you want your children to develop, to stay resilient in the world and the world of work that they're gonna grow up in?" Emphasis on meta-skills. Mandy's response: Core skills She loves the question, didn't expect it, finds it a "thrilling ride." Observes Robin tends to "put things out there before they exist" (e.g., talking about having children before actually having them). Skill 1: Envisioning possibilities "Envision the end, believe that it will happen and it is much more likely to happen." Teaching children to see limitless possibilities if they believe in them. Skill 2: Independence Examples: brushing their own hair, putting on clothes, asking strangers questions. One daughter in Girl Scouts: learning sales skills by approaching strangers to sell cookies. Independence builds confidence and problem-solving abilities for small and big life challenges. Skill 3: Self-belief / Self-worth Tied to independence. Helps children navigate life and career successfully. Robin asks about teaching self-belief Context: Mandy's kids are 6 and 9 years old (two girls). Mandy's approach to teaching self-belief Combination of: Words Mandy uses when speaking to them. Words encouraged for the children to use about themselves. Example of shifting praise from appearance to effort/creativity: Instead of "You look so pretty today" → "Wow, I love the creativity that you put into your outfit." Reason: "The voice that I use, the words that I choose, they're gonna receive that and internalize it." Corrective, supportive language when children doubt themselves: Example: Child says, "I'm so stupid, I can't figure out this math problem." Mandy responds: "Oh wow. That's something that we can figure out together. And the good news is I know that you are so smart and that you can figure this out, so let's work together to figure it out." Asking reflective questions to understand their inner thoughts: Example: "What's it like to be you? What's it like to be inside your head?" Child's response: "Well, you worry a lot," which Mandy found telling and insightful. Emphasizes coming from a place of curiosity to check in on a child's self-worth and self-identity journey. 04:30 Professional Journey and Role of VP of Internal Comms Robin sets up the question about professional development Notes Mandy has mentored lots of people. Wants to understand: Mandy's role as VP of Internal Communications (what that means). How she supports others professionally. How her own professional growth has been supported. Context: Robin just finished a workshop for professionals on selling themselves, asking for promotions, and stepping forward in their careers. Emphasizes that she doesn't consider herself an expert but learns from conversations with experienced people like Mandy. Mandy explains her role and path Career path has been "a winding road." Did not study internal communications; discovered it later. Finds her job fun, though sometimes stressful: "I often think I might have the most fun job in the world. I mean, it, it can be stressful and it can't, you know, there are days where you wanna bang your head against the wall, but by and large, I love my job. It is so fun." Internal communications responsibility: Translate company strategy ...
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    2 ore e 47 min