• 032: Why Starting a Podcast Is Worth It (And What It Actually Does for Your Business) | Starting a Podcast, Part 2
    May 6 2026

    If Part 1 helped you stop talking yourself out of starting a podcast … this is where we make the case for why you actually should. Because this isn’t just “one more thing to keep up with.”

    For a lot of us, it becomes the thing everything else comes from. Instead of constantly trying to come up with posts, emails, or blog content, this turns into your weekly anchor - the place your ideas get worked out, said out loud, and then reused in a way that actually makes sense.

    Honestly? For a lot of people, it ends up replacing way more complicated systems with something that finally feels sustainable.

    Listen in for:

    • Why podcasting isn’t just another platform (and why that matters)
    • How it can become your weekly anchor instead of scrambling for new content
    • Why talking through your ideas sharpens them faster than writing alone
    • How podcasting can feel easier to sustain than trying to keep up everywhere else



    RESOURCES MENTIONED

    • This Week's Free Action Guide: The “Make Email Fit Your Business” Map
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    28 min
  • 031: Does the World Need One More Podcast? | Starting a Podcast, Part 1
    Apr 29 2026

    If you’ve thought about starting a podcast and immediately followed it with, “yeah… but does the world really need another one?” - you’re not alone. That question shows up fast, and for a lot of people, it ends great ideas before they even get a chance.

    Yes, there are millions of podcasts out there. But only a small percentage are actually active. Most people start… and then they stop. So the issue isn’t really “too many podcasts.” It’s that very few people stick with it.

    And that changes how we should be thinking about this.

    Listen in for:

    • Why this question shows up so quickly (and what it’s really pointing to)
    • The difference between adding more content vs. adding something people actually stay with
    • What makes someone’s voice worth listening to (even in a crowded space)
    • The common ways good ideas get talked out of - and how to move forward anyway



    RESOURCES MENTIONED

    • This Week's Free Action Guide: The “Should I Start This?” Guide
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    26 min
  • 030: Email Isn’t Just for “That Kind” of Business — It’s for Yours Too
    Apr 22 2026

    If you’re thinking, “Email doesn’t really fit what I do,” you’re not the only one. It’s easy to assume email works better for bigger, more online, or more “put together” businesses.

    In this episode, we talk about how email can actually fit what you’re already doing - whether that’s handmade, local, service-based, or something still growing.

    Listen in for:

    • Why email isn’t just for bigger or more “online” businesses
    • What this can look like for handmade, local, or home-based work
    • How to stay connected with the people already paying attention
    • The shift from “this doesn’t fit me” to “this could actually work”
    • How to make email feel like a natural part of your business


    RESOURCES MENTIONED

    • This Week's Free Action Guide: The “Make Email Fit Your Business” Map
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    23 min
  • 029: Email Anxiety — Unsubscribes, Open Rates & the Fear of Sending
    Apr 15 2026

    If you’ve ever hesitated to hit send - or overthought what happens after - you’re not alone.

    This episode gets into the emotional side of email that no one really talks about, but almost everyone feels.

    • What unsubscribes actually mean (and why they’re not a problem)
    • Why open rates fluctuate more than we expect
    • How easy it is to tie numbers to how we feel about ourselves
    • Why silence doesn’t mean rejection
    • What changes when you keep showing up anyway


    RESOURCES MENTIONED

    • This Week's Free Action Guide: The “Just Hit Send” Checklist
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    29 min
  • 028: Email List Growth That Doesn’t Feel Slick, Salesy, or Forced
    Apr 8 2026

    If growing your email list has felt slow, awkward, or a little uncomfortable, you’re not doing it wrong. Most of us just don’t want to grow something in a way that feels pushy or performative.

    In this episode, we talk about how to grow your list in a way that’s clear, steady, and actually fits how you want to show up.

    Listen in for:

    • Why slow growth is normal (and still works)
    • How to show up without feeling pushy or “on” all the time
    • What actually helps people choose to join your list
    • Why clarity matters more than doing more
    • How to keep growing without forcing it


    RESOURCES MENTIONED

    • This Week's Free Action Guide: The No-Pressure List Growth Path
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    25 min
  • 027: The Hidden Pressure of “Keeping Up” (And Why Email Feels Overwhelming)
    Apr 1 2026

    If email has started to feel like something you have to come up with every week, it makes sense that it’s been hard to keep up.

    Most of us aren’t actually running out of ideas, though - we’re running out of energy trying to think of something new all the time.

    In this episode, we show you how to get out of that pattern so consistent email becomes doable, enjoyable, and sustainable.

    Listen in for:

    • Naming creativity fatigue (and why it’s not a discipline problem)
    • How to shift the weekly pressure spiral into something more doable (and even enjoyable)
    • What to do when you feel like you’ve run out of things to say
    • A simple repeatable system and structure that makes it all sustainable


    RESOURCES MENTIONED

    • This Week's Free Action Guide: The “What Do I Send?” Weekly Map
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    24 min
  • 026: Why So Many Smart Women Avoid Email (Even When They Know They Need It)
    Mar 25 2026

    If email has been sitting in the back of your mind - something you know you should be doing, but keep putting off - you’re not the only one.

    This isn’t really about discipline or motivation. It’s more about what’s actually going on underneath when we keep avoiding it … and why just trying harder doesn’t fix it.

    We’re talking about:

    • Why email keeps getting pushed off (and what that’s really about)
    • That “I don’t want to bother people” feeling - and a better way to think about it
    • Why feeling behind makes it harder to start, and how to move anyway
    • Not having enough to say vs. not having something to fall back on
    • What shifts when we stop negotiating with it every week


    RESOURCES MENTIONED IN THIS EPISODE

    • This Week's Free Action Guide: The Email Avoidance Reset
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    29 min
  • 025: What an Email List Actually Does for Your Business
    Mar 18 2026

    If email has felt confusing, inconsistent, or like one more thing you should be doing … this one’s for you. We’re not getting into tech or overthinking strategy; we’re just talking about what email actually does in a real business. Because when it’s steady, it changes things in a way social media just doesn’t.

    In this episode, we talk about:

    • Why email helps you stop rebuilding attention from scratch
    • The difference between followers and people who choose to stay connected
    • How consistency (not creativity) builds real trust
    • What email actually produces over time—especially for builders
    • A simple first step to create a steady weekly rhythm


    RESOURCES MENTIONED IN THIS EPISODE

    • This Week's Free Action Guide: The Email Consistency Framework
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    23 min