He started hosting candle-making classes in her basement in 2023 just to get out of the house. By the end of the year, Taylor Kelly had built Eventful ATL into a nearly $100K experience in business in Atlanta. In this episode, she shares exactly how he did it: no marketing agency, no paid ads for 6 months, and a full-time corporate job running in the background.

If you're looking for creative side hustle ideas, an experience business you can start from scratch, or proof that SEO for small business actually works — this episode is your blueprint.

💡 What you'll learn:

→ How to start an event or workshop business with minimal capital

→ Why SEO is the most underrated free tool for side hustle growth

→ How micro-influencers helped fill classes before anyone knew her name

→ The real cash flow challenges of running a live experience business

→ How to transition from side hustle to full-time without the financial panic

→ The 5-step path Taylor would tell her 2023 self to follow

⏱️ Timestamps:

0:00 – Intro & meet Taylor

0:42 – What is Eventful ATL?

1:01 – How it started (candle classes + remote work loneliness)

2:13 – Revenue: closing near $100K last year

2:54 – How she funded the business and grew organically

4:42 – Top 3 strategies: SEO, organic growth, content creators

5:48 – Real challenges: cash flow, fixed costs, the transition to full time

7:37 – Skills she had to develop to scale

8:28 – The 5-step roadmap she'd give her 2023 self

🔔 Subscribe for new side hustle stories every Sunday

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#sidehustle #sidehustletofulltime #eventbusiness #howtostartasidehustle

#SEOforsmallbusiness #experiencebusiness #sidehustleideas #brownwaytomoney

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What if the side hustle you've been sleeping on could replace your six-figure salary and give you your time back?

In this revealing conversation, Alejandra Rojas sits down with Ryan Shaw, former pharmacist turned full-time real estate investor, to break down how he turned student housing into $55,000 per month in passive income. This isn't about flipping properties or chasing appreciation—it's about strategic rent-by-the-room investing that doubles your rental income and builds generational wealth on autopilot.

Together, they explore how Ryan went from working double shifts as a pharmacist to building a 14-property portfolio that funds his life with just three hours of work per week. From navigating the chaos of COVID shutdowns to leveraging word-of-mouth marketing on college campuses, Ryan shares the exact strategies he used to scale his side hustle into a business that replaced his corporate income.

This episode is a masterclass in building wealth through real estate without needing hundreds of thousands in capital. Whether you're exploring your first investment property, trying to scale your portfolio, or wondering if real estate is even possible for you, this conversation will shift how you see passive income, leverage, and the power of starting small to build big.

Important Links:

👉🏾 Join us and access more grants + exclusive stories in our newsletter: brownwaytomoney.substack.com

👉🏾 Subscribe + Review

👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN

👉🏾 Subscribe to Side Hustles IRL: New episodes drop every Sunday

Key Takeaways:

• Rent-by-the-room student housing can double your rental income compared to traditional single-family rentals
• You don't need hundreds of thousands to start—some programs offer zero down payment options
• House hacking allows you to live in one room and rent out the others with as little as 3% down
• Ryan started with just one property a year and scaled to 14 properties in 10 years
• During COVID, flexibility and direct communication with tenants saved his business from collapse
• Offering current tenants $25 per showing and $25 per signed lease creates powerful word-of-mouth marketing
• Invest near top-tier colleges with growing enrollment to ensure consistent demand
• Student housing is more affordable than on-campus options—position yourself as the budget-friendly alternative
• Building a local reputation on college campuses creates a moat around your business
• Ryan now spends only 3 hours per week managing his portfolio after building systems and hiring a team

Subscribe + Share CTA:

Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who are ready to explore real estate investing as a path to financial freedom. This is the side hustle blueprint you've been waiting for.

Keep walking your Brown Way to Money.

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Unlocking the secret to turning your side hustle into a money-making machine that earns more than $2,000 per month. In the Side Hustle IRL podcast, real entrepreneurs reveal how they scaled their passions from thousands to hundreds of thousands in annual revenue, even while working full-time.

You’ll discover the unexpected strategies that fueled their explosive growth, the common pitfalls to avoid, and practical tips to start building your own profitable side business today.

Subscribe + Share:

Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who are ready to stop avoiding money conversations and start expanding their earning potential. This is the roadmap you've been waiting for.

Keep walking your Brown Way to Money.

This is a Podcast from the Brown Way To Money Podcast Network.

Hosted on Acast. See acast.com/privacy for more information.