Guest: Charlene Ridley - Founder of Unpause Your Dreams Creative Studio, Coach & Speaker

In This Episode, We Discuss:

• Building a Women-Only Creative Space: We explore the benefits and motivations behind creating a creative studio focused on empowering women. [Studio Owner's Name] dives into the unique environment and opportunities it offers for female creators.
• The Qualified Coach: We navigate the current landscape of self-proclaimed coaches on social media. [Studio Owner's Name] shares her qualifications, coaching approach, and why real expertise matters.

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• The Content Creation Struggle: Even experts face challenges! We discuss the difficulties of creating consistent content, and [Studio Owner's Name] opens up about her own struggles in this area.
• Beyond the Instagram Hype: We delve into the limitations of Instagram for showcasing true expertise. [Studio Owner's Name] explains why long-form content like podcasts and in-depth articles are crucial for establishing yourself as a real authority.

Key Takeaways:

• Women-only creative spaces can provide a supportive and nurturing environment for female creators to thrive.
• Look for qualifications and experience when choosing a coach, not just social media presence.
• Even successful creatives face challenges with content creation.
• Long-form content allows you to delve deeper into your expertise and establish yourself as a thought leader.

Memorable Moments:

• I ask Charlene what makes her difference from all of the "coaches" we see on social media. She goes into detail about how she uses her past personal experiences as well as work experience to help her clients get results
• Charlene explains why it's important for coaches to have coaches themselves.

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Are you a service entrepreneur feeling hesitant to raise your prices? You're not alone! But what if I told you doubling your rates could be the key to unlocking sustainable growth and greater success?

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In this episode, we dive into 3 powerful reasons why service providers like yourself should strongly consider raising their rates:

• The Portfolio Powerhouse: You've built an impressive portfolio showcasing your expertise. It's time to price your services commensurate with the value you deliver.
• The Growth Gamble: As your business scales, you'll likely need to bring in help to maintain exceptional service. Higher rates allow you to invest in quality support without compromising your bottom line.
• The Taxman Taketh: Don't forget about the ever-present impact of taxes! Raising your rates ensures you have enough income left over after accounting for tax obligations.

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In this episode of Show Up Better, we delve into the world of video coverage for conferences, unpacking the secrets to capturing the magic and extending its reach.

Host: CJ Williams
Read the article: https://www.podcasttitans.com/event-video-coverage-strategies/

Key Takeaways:

• How a comprehensive video package can elevate your conference experience and generate lasting value.
• Pre-event video strategies to build excitement and encourage registration.
• Capturing the essence of the conference with multi-camera coverage and captivating B-roll footage.
• Curating and packaging impactful post-event video content for different audiences.

Pre-Event Video Powerhouse (5 minutes):

• Save-the-Date Announcement:
  • Script Template (consider including):
    • Catchy opening line to grab attention.
    • Essential details: Date, location, theme.
    • Call to action: Encourage early registration.
  • Pro Tip: Keep it short, visually engaging (15-30 seconds).
• Promo Videos:
  • Types to Consider: Past conference highlights, speaker testimonials, venue showcase.
  • Music & Sound Design: Set the mood and energy level.
  • Call to Action: Direct viewers to the conference website or registration page.
• Speaker Spotlight Interviews:
  • Benefits: Humanize the conference, introduce expertise, highlight specific sessions.
  • Interview Tips: Prepare engaging questions, encourage speakers to share insights.

Capturing the Conference Buzz (7 minutes):

• Multi-Camera Coverage:
  • Importance: Capture different angles of presentations, panels, and audience interaction.
  • Equipment Considerations: Cameras, microphones, tripods (consider back-up equipment).
• B-Roll Footage: Don't Underestimate the Power of "In-Between" Moments:
  • Capture the conference environment: Attendees networking, exhibitor booths, venue atmosphere.
  • Pro Tip: B-roll adds visual variety and tells a complete conference story.
• Live Streaming (Optional):
  • Benefits: Cater to virtual attendees, expand reach.
  • Considerations: Technical expertise, bandwidth requirements, platform selection.

Post-Event Video Magic: Extending the Legacy (8 minutes):

• Content Curation & Editing:
  • Selecting the most impactful moments: Highlight key takeaways, speaker quotes, audience reactions.
  • Editing Techniques: Use transitions, music, and graphics to create a compelling narrative.
• Types of Post-Event Videos:
  • Conference Highlights Reel:
    • Target Audience: Social media platforms, website content.
    • Length: Short and engaging (2-3 minutes).
  • Session Recordings:
    • Value Proposition: Offer in-depth content for attendees who missed specific talks.
    • Distribution Options: Paid add-on, exclusive membership benefit.
  • Testimonial Videos:
    • Feature satisfied attendees praising the conference.
    • Benefits: Showcase value for future promotional campaigns.
• Delivery & Distribution Options:
  • Upload videos to client's website and social media platforms.
  • Dedicated Conference Video Library (Optional): Offer paid access to a comprehensive collection.

Call to Action:

• Download our free "Conference Video Planning Checklist" to get started on your video strategy.

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