Episodi

  • Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Google Ads, ChatGPT & SEO

    Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Google Ads, ChatGPT & SEO
    Oct 16 2026
    Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made several updates to links in AI Mode and AI Overviews, but it won’t matter. Google is testing the AI Mode left sidebar in Google Search. Google Discover will transform into a personalized concierge. Google spoke about how Google Search handles URLs and PDFs. Google responded to a complaint about a site migrating to a new domain and then four months later having issues. Bing is experimenting with using Microsoft-Decision-1. Bing Webmaster Tools launched Topics Portfolio within AI reporting. Google Ads is rolling out channel prioritization and budget allocation features. Google said poor image quality won’t stop products from showing in Ads or Search. Google Ads has a new report named search terms and ad combinations. Google has new vehicle top ads, or automotive model feeds. Google Ads is testing using AI for setting goals and assets. Google Ads is moving to updating the Google Ads API twice a month, from only once a month. Google Ads released version 26 of the Ads API. Google launched its Universal Cart in the U.S. Google now has new local dietary attributes for Business Profiles. Bing is testing a large single sponsored ad unit at the top. ChatGPT seems to have dropped the UTM parameters. OpenAI is assigning ChatGPT Ad Manager representatives to advertisers. And I am sad to report we lost a beloved industry friend, Nick Wilson. That was the search news this week at the Search Engine Roundtable.Sponsor: Yahoo Scout is an AI answer engine designed to help you get answers quickly and confidently. Explore news, local insights, entertainment, technology, and more with clear responses that include cited sources and visuals to help you better understand the information. Powered by 30 years of Yahoo search expertise. Try it today at Scout.com.0:00 - Introduction1:00 - Third-Party Google Rank Tracking Struggling Now3:09 - Gemini 4 Argon In Google Search Via AI Mode3:38 - Google Updates Links In AI Mode & AI Overviews Again, Won't Show Click Data5:05 - Google Tests AI Mode Left Sidebar On Main Google Search Results Page5:34 - Google AI Overviews For Typos & No Search Results6:03 - Google Discover To Transform Into Hyper-Personalized Concierge6:54 - Google Updated Indexing API Quota Details & More7:29 - Google Search On URLs: Ranking Factor, Hyphens vs Underscores & Emojis7:56 - Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling...8:13 - Google Search Showing Sites Old Domain Fourth Months After Domain Move?9:10 - Bing & Copilot Experimenting With Microsoft-Decision-19:37 - Topics Portfolio In Bing Webmaster Tools AI Reports10:07 - New Google Ads Controls: Channel Prioritization & Budget Allocation10:44 - Google: Poor Image Quality Won't Stop Products From Showing In Search Or Ads11:04 - Google Ads Search Terms & Ad Combinations As One Report11:21 - Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)11:46 - Google Ads Tests Using Google AI For Goals & Assets12:05 - Google Ads API Releases Twice Per Month Going Forward12:16 - Google Ads API Version 26 Now Out Available12:27 - Universal Cart Launches In Google Search (U.S.)12:55 - New Google Local Dietary Attributes: Gluten-Free, Dairy-Free, Halal & Kosher13:15 - Bing Tests Large Single Sponsored Ad Unit At Top Of Search Results13:26 - OpenAI Drops UTM Parameters From ChatGPT Results (GPT-6)13:52 - OpenAI ChatGPT Ads Account Manager Representatives14:04 - The Industry Mourns The Loss Of Nick Wilsdon - Loved By Industry14:28 - Conclusion
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    15 min
  • It's New 10/15: Google Ads channel prioritization and budget allocation, Merchant Center store attribute & URL and PDF SEO

    It's New 10/15: Google Ads channel prioritization and budget allocation, Merchant Center store attribute & URL and PDF SEO
    Oct 15 2026

    Today we covered how Google Ads is rolling out new channel prioritization and budget allocation. Google Merchant Center introduces new store address attribute for local inventory. Google Ads API version 26 is out. Google spoke about URLs and PDF for search.


    0:00 - Introduction

    0:58 - Google Ads channel prioritization and budget allocation

    7:07 - Google Merchant Center store address attribute for local inventory

    8:00 - Google Ads API version 26

    8:18 - Google on URLs for Search

    9:16 - Google on PDFs for Search

    9:42 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    10 min
  • It's New 10/14: Argon 4 in Google Search, AI Mode sidebar in search, Bing Topics Portfolio report, Google Ads API release update & ChatGPT

    It's New 10/14: Argon 4 in Google Search, AI Mode sidebar in search, Bing Topics Portfolio report, Google Ads API release update & ChatGPT
    Oct 14 2026

    Today we covered Google testing the AI Mode sidebar on the Google search results page. Google’s latest Gemini model, Argon 4, is in AI Mode. Bing Webmaster Tools AI reports has a new topics portfolio report. Google Ads API twice-monthly releases. ChatGPT Ads new conversion menu and ad managers, but removing UTM links.


    0:00 - Introduction

    1:00 - Google AI Mode sidebar on Google Search results page

    3:00 - Google Gemini Argon 4 in AI Mode

    4:12 - Bing Webmaster Tools AI Topics Portfolio report

    6:36 - Google Ads API moves to twice-monthly releases starting with v26

    7:45 - ChatGPT Ads conversion menu

    8:55 - ChatGPT Ads Manager

    9:28 - ChatGPT UTM links go missing

    10:33 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    11 min
  • It's New 10/13: Google Discover personal concierge, site migration mess, drug ads in AI Mode and more

    It's New 10/13: Google Discover personal concierge, site migration mess, drug ads in AI Mode and more
    Oct 13 2026

    Today we covered a job posting that hints Google Discover will “transform” into a personal concierge. Google site migrations going wrong. Google performance report custom date range picker broken. Google may show drug ads in AI Mode and AI Overviews. Google Ads is testing automated bidding for Video Reach campaigns. And Nick Wilsdon has sadly passed away.


    0:00 - Introduction

    1:07 - Google Discover to transform into personal concierge

    3:36 - Google drug ads in AI Mode and AI Overviews

    6:09 - Google Ads tests automated bidding for Video Reach campaigns

    7:06 - Google site migration messes

    8:48 - Google performance report custom date picker bug

    9:24 - Nick Wilsdon sadly passes

    10:10 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    10 min
  • It's New 10/12: Google Tracking Tools, UGC API, AI Overviews knows all, Google AI for ads goals and assets and Demand Gen video ads

    It's New 10/12: Google Tracking Tools, UGC API, AI Overviews knows all, Google AI for ads goals and assets and Demand Gen video ads
    Oct 12 2026

    Today we covered how it seems third-party tracking tools are struggling with scraping Google search results. Google announced its UGC fresh data program. Google Search will always show an answer with AI Overviews. Google Ads is testing using AI for goal and asset creation. Google will show poor quality images products in search and sponsored results. Google Ads is introducing a new “Overlay on videos” asset optimization setting for Demand Gen campaigns, allowing Google to automatically add text messaging to video creatives.


    0:00 - Introduction

    1:29 - Google third-party tracking tools being blocked

    5:41 - Google UGC fresh data program

    7:24 - Google AI Overviews for typos and no results

    8:52 - Google Ads AI goal configuration box

    10:25 - Google Merchant Center poor quality images will show in search and ads

    12:01 - Google Ads automatic text overlays for Demand Gen videos

    13:29 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    15 min
  • Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads & So Much More

    Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads & So Much More
    Oct 9 2026
    This was a super busy week, so there is a lot more content in this recap compared to most. We start off with the Google September 2026 spam update completing, it had its third and final phase earlier in the week. Google may be issuing more manual action search penalties. Google says you should factcheck AI content before publishing. Google wrote about main content and how quality raters review it. Google warned against using fake authorship. Google spoke about search spam updates and how it uses AI. Google also shared timelines on crawling, indexing and serving. Google said Nano Banana 2.1 is in AI Mode. Google emailed numbers on preferred source subscribers. Google Search profiles expanded to India and Canada. Google Search Console added multi-select countries and AI control details. Google dropped review snippets for healthcare. Google says use retry-after HTTP for slowing crawling. Google has this new UGC data fresh program. Google local panels test WhatsApp buttons. Google Ads AI Max columns added. Self-service conversion lift management is out. Google Ads automated promotions. Google has a new AI campaign localization tool. Google Merchant Center has a new UCP integration hub. OpenAI tests product labels and new ad formats. And I posted my 50,000 stories on search this week. That was the search news this week at the Search Engine Roundtable.Sponsor: This video is sponsored by Ahrefs. Did you know that Ahrefs just doubled its API limits (including MCP usage) on all Ahrefs paid plans. You can now build even better marketing tools and workflows using Ahrefs data. More details on Reddit.0:00 - Introduction0:48 - Google September 2026 Spam Update Has Finished Rolling Out1:56 - Final Phase Of Google September 2026 Spam Update Rollout Oct 4-6?2:18 - More volatility post spam update2:50 - Google Search Issuing More Google Manual Action Penalties?3:46 - Google: Manually Factcheck & Review AI-Generated Content For Accuracy4:48 - Google Helpful Content Doc With New Main Content & EOT/SA Sections6:05 - Google Warns Against Deceptive Authorship Information Within Content6:43 - Google Search Spam Updates Use AI To Find AI Spam & More7:38 - Google Search Data On Crawling, Indexing & Serving Timelines8:29 - Nano Banana 2.1 In Google AI Mode In Search8:44 - Google Email Shares Number Of Preferred Source Subscribers9:12 - Google Search Profiles Expand To India & Canada With Brazil Coming Soon9:24 - Google Search Console Performance Report Multi-Select Country Filters9:41 - Google Search Generative AI Control Page Adds Top-Level Domain Details10:04 - Google Drops Review Snippets For Healthcare Web Pages10:36 - Google Search Crawl Rate Doc Adds Retry-After HTTP & More10:50 - Google Reveals The UGC Fresh Data Program11:29 - Google Local Panel Gains WhatsApp Button11:36 - Google Ads AI Max Columns: Brand Inclusion, Commission, Locations Of Interest & Optimized Targeting11:49 - Google Ads Self-Services Conversion Lift Measurement12:05 - Google Ads To Automated Promotions For Search & PMax Campaigns Soon12:33 - Google Ads AI Campaign Localization Tool (Beta)12:56 - Google Merchant Center New UCP Integration Hub13:13 - OpenAI Tests New Product Labels On ChatGPT Results13:26 - OpenAI To Test Visual ChatGPT Ad Format During AI Image Generation13:46 - This Is My 50,000 Published Story On Search14:09 - Conclusion
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    14 min
  • It's New 10/8: Google spam update done, penalties increase, Google Ads updates, Merchant Center disapprovals, WhatsApp on Google local

    It's New 10/8: Google spam update done, penalties increase, Google Ads updates, Merchant Center disapprovals, WhatsApp on Google local
    Oct 8 2026

    Today we covered the completion of the Google September spam update. We are also hearing that there are more Google manual action spam penalties. Google Ads has opened Conversion Lift to Search and Performance Max. Google Ads adds new AI Max columns for deeper campaign analysis. Google Merchant Center may disapprove products that change more than once per day. WhatsApp buttons now on some Google local panel results.


    0:00 - Introduction

    0:45 - Google September spam update done

    1:28 - Spike in Google manual action penalties

    4:14 - Google Ads conversion life self-service

    5:28 - Google Ads new AI Max-related columns

    6:08 - Google Merchant Center may disapprove fast changing products

    8:37 - Google Local panel gets WhatsApp button

    10:10 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    13 min
  • It's New 10/7: Google preferred sources stats, review rich results flatlines, UCP hub, Apple blocking & 50k

    It's New 10/7: Google preferred sources stats, review rich results flatlines, UCP hub, Apple blocking & 50k
    Oct 7 2026

    Today we covered how Google preferred sources is sharing follower numbers. Google review rich results are flatlining for healthcare organizations. Google updated its crawl rate reduction with retry-after HTTP header information. Google Merchant Center gets UCP integration hub. Apple is planning to drop programmatic data companies from iOS. And hitting 50,000 stories (or typos).


    0:00 - Introduction

    0:56 - UCP integration hub in Google Merchant Center

    2:29 - Apple plans to block programmatic ads

    5:40 - Google preferred sources data

    7:06 - Google review rich results for healthcare drops out

    8:05 - Google crawl rate retry-after HTTP header

    8:38 - 50,000 typos

    13:01 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    Mostra di più Mostra meno
    13 min