Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads & So Much More copertina

Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads & So Much More

Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads & So Much More

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This was a super busy week, so there is a lot more content in this recap compared to most. We start off with the Google September 2026 spam update completing, it had its third and final phase earlier in the week. Google may be issuing more manual action search penalties. Google says you should factcheck AI content before publishing. Google wrote about main content and how quality raters review it. Google warned against using fake authorship. Google spoke about search spam updates and how it uses AI. Google also shared timelines on crawling, indexing and serving. Google said Nano Banana 2.1 is in AI Mode. Google emailed numbers on preferred source subscribers. Google Search profiles expanded to India and Canada. Google Search Console added multi-select countries and AI control details. Google dropped review snippets for healthcare. Google says use retry-after HTTP for slowing crawling. Google has this new UGC data fresh program. Google local panels test WhatsApp buttons. Google Ads AI Max columns added. Self-service conversion lift management is out. Google Ads automated promotions. Google has a new AI campaign localization tool. Google Merchant Center has a new UCP integration hub. OpenAI tests product labels and new ad formats. And I posted my 50,000 stories on search this week. That was the search news this week at the Search Engine Roundtable.Sponsor: This video is sponsored by Ahrefs. Did you know that Ahrefs just doubled its API limits (including MCP usage) on all Ahrefs paid plans. You can now build even better marketing tools and workflows using Ahrefs data. More details on Reddit.0:00 - Introduction0:48 - Google September 2026 Spam Update Has Finished Rolling Out1:56 - Final Phase Of Google September 2026 Spam Update Rollout Oct 4-6?2:18 - More volatility post spam update2:50 - Google Search Issuing More Google Manual Action Penalties?3:46 - Google: Manually Factcheck & Review AI-Generated Content For Accuracy4:48 - Google Helpful Content Doc With New Main Content & EOT/SA Sections6:05 - Google Warns Against Deceptive Authorship Information Within Content6:43 - Google Search Spam Updates Use AI To Find AI Spam & More7:38 - Google Search Data On Crawling, Indexing & Serving Timelines8:29 - Nano Banana 2.1 In Google AI Mode In Search8:44 - Google Email Shares Number Of Preferred Source Subscribers9:12 - Google Search Profiles Expand To India & Canada With Brazil Coming Soon9:24 - Google Search Console Performance Report Multi-Select Country Filters9:41 - Google Search Generative AI Control Page Adds Top-Level Domain Details10:04 - Google Drops Review Snippets For Healthcare Web Pages10:36 - Google Search Crawl Rate Doc Adds Retry-After HTTP & More10:50 - Google Reveals The UGC Fresh Data Program11:29 - Google Local Panel Gains WhatsApp Button11:36 - Google Ads AI Max Columns: Brand Inclusion, Commission, Locations Of Interest & Optimized Targeting11:49 - Google Ads Self-Services Conversion Lift Measurement12:05 - Google Ads To Automated Promotions For Search & PMax Campaigns Soon12:33 - Google Ads AI Campaign Localization Tool (Beta)12:56 - Google Merchant Center New UCP Integration Hub13:13 - OpenAI Tests New Product Labels On ChatGPT Results13:26 - OpenAI To Test Visual ChatGPT Ad Format During AI Image Generation13:46 - This Is My 50,000 Published Story On Search14:09 - Conclusion
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