It's New 10/15: Google Ads channel prioritization and budget allocation, Merchant Center store attribute & URL and PDF SEO
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Today we covered how Google Ads is rolling out new channel prioritization and budget allocation. Google Merchant Center introduces new store address attribute for local inventory. Google Ads API version 26 is out. Google spoke about URLs and PDF for search.
0:00 - Introduction
0:58 - Google Ads channel prioritization and budget allocation
7:07 - Google Merchant Center store address attribute for local inventory
8:00 - Google Ads API version 26
8:18 - Google on URLs for Search
9:16 - Google on PDFs for Search
9:42 - Conclusion
A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.
This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.