In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined again by Margaret Brown, executive leadership coach, organisational development specialist and now author of Culture Pays – a book that has been 20 years in the making.

With over 35 years’ experience working across engineering, energy, IT, construction, professional services and global corporates, Margaret has seen first-hand how much leadership and culture impact performance, profit and people’s lives at work. She shares why she believes we’re facing a global leadership crisis, and how the way leaders show up – in businesses as well as in politics and institutions – shapes everything from wellbeing to the bottom line.

Margaret introduces her 5 Ls leadership model from Culture Pays – Listen, Learn, Lead, Leverage and Live (your values) – plus a powerful final L: Legacy. She explains how listening deeply to employees, learning from what they actually say, leading with a compelling vision, leveraging people’s strengths and truly living your stated values can transform culture from “nice words on a wall” into a genuine competitive advantage.

We dig into the hard numbers behind culture, including Gallup research on quiet quitting and why disengagement is costing the global economy trillions. Margaret shares what she hears in confidential focus groups – staff who feel unheard, undervalued and disconnected from their organisation’s values – and how leaders can start turning that around with better feedback, recognition and everyday conversations.

This is a practical, optimistic conversation for founders and leaders who suspect their culture could be stronger, want to keep great people, and are ready to become the kind of leaders others would happily take a pay cut to follow. Margaret Brown

1. Why Margaret finally wrote Culture Pays after 20 years of thinking about it
2. The business case for culture: engagement, retention, productivity and profit, not “fluffy stuff”
3. The global leadership crisis and why she focuses on leader, not party in any context
4. Gallup research on quiet quitting, the cost of disengagement and why over half of employees consider leaving
5. What Margaret hears when she goes “undercover boss” – running focus groups and one-to-ones with employees
6. The 5 Ls leadership model:
7. Listen – to the business, to your people, to what is and isn’t being said
8. Learn – from feedback, data and mistakes instead of defending or explaining them away
9. Lead – with a clear, exciting vision and everyday conversations that connect people to it
10. Leverage – people’s strengths, potential and diversity of thought so more than 9% of their talent is used
11. Live – your values in real decisions, not just in posters and elevator graphics
12. The final L:...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Katrina Walker, co-founder of A Flat In Town, a central Edinburgh letting agency that has been “letting with heart” for 20 years. Starting as a temp in a small letting business, Katrina fell in love with the variety, the people and the privilege of being trusted with someone’s home – and eventually decided to build her own agency.

Katrina shares how A Flat In Town grew from a simple idea in her mid-twenties into a long-standing business that truly cares for both landlords and tenants. She talks about the joy of seeing tenants turn an empty flat into a home, and why she has always approached letting from the perspective of being both a landlord and a former tenant herself. “Letting with heart” is not just a tagline – it’s how she and her team work every day.

We dive into what it really looks like to build a business around the life you want. Katrina and her business partner factored potential children into their very first five-year plan, and she is honest about the juggle of nursery runs, school hours, sick days and being the last parent at pick-up while trying to run a professional service. She shares how business ownership has given her flexibility, and how that has shaped the way she now supports her own team as an employer and mum of two teenagers.

Katrina also talks about navigating regulation, doing things to best practice not bare minimum, and the reality of managing people – from brilliant team members to the occasional hire who reveals outdated views about women working. She explains why outsourcing HR and legal support was a turning point, and how a strong business partner, supportive husband and trusted friends have been crucial parts of her support network.

After years of relying on word-of-mouth, Katrina has recently stepped into more networking and visibility. She shares how getting out of the office has brought fresh ideas, confidence and a reminder that 20 years in business is an achievement to be proud of. Her message to other women is clear: let your business serve your life, listen to your gut, use your support network and give yourself permission to plan a future you’ll actually enjoy.

1. How Katrina fell into letting after university and why small-business experience was the best possible training
2. The story of A Flat In Town and what “letting with heart” means in practice for landlords and tenants
3. Why home and community matter so much to her, and the satisfaction of seeing tenants turn empty flats into real homes
4. Building a business in your mid-twenties and consciously planning around future family life
5. The honest reality of the juggle: nursery pick-ups, school hours, sick kids and late-night work
6. How being a business owner created flexibility – and how that now shapes the policies she offers her staff
7. The impact of an all-female team, hiring for attitude and fit, and learning to trust your instinct in recruitment
8. Dealing with sexism and unhelpful attitudes, and why bringing in external HR and legal support was so important
9. Working in a regulated sector and choosing best practice over bare...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Gayle Thomson, Employer Engagement Advisor in the Careers and Employability Service at the University of Aberdeen. Gayle works at the heart of the university’s strategy to expand work-based learning, connecting employers with students through internships, part-time roles, volunteering, mentoring and short-term shadowing opportunities.

Gayle explains why real-world experience is so important for students’ employability and confidence – and why it’s a genuine win–win for businesses too. She breaks down the university’s part-time, term-time internship programme: 70 hours over seven weeks, fully funded for SMEs and charities, with all the recruitment admin handled by the university. We talk about the impact on small businesses, using Brenda’s own podcast intern as a live example.

We also dive into Gayle’s 25-year career journey in careers and employability – from community careers work and 22 years as a careers adviser at RGU, to a full pivot into employer engagement at the University of Aberdeen. She shares how she went from walking round Granite Expo without speaking to anyone, to becoming a confident networker who now happily works a room and sees value in every conversation.

Another big theme in this episode is volunteering. Gayle talks about her long-standing commitment to charities including Befriend a Child, Team Jak, Marie Curie, Maggie’s, Clan, Charlie House and the transformational experience of helping deliver the Tall Ships event in Aberdeen. She shares how volunteering supported her through personal change, why it’s so rewarding, and how business owners and busy professionals can still find realistic ways to get involved. Gayle Thomson

If you’re a business owner curious about hosting an intern, looking to deepen your talent pipeline, or wondering how to build volunteering into your life and business, this conversation is full of uplifting, practical insight.

1. What an Employer Engagement Advisor actually does and how Gayle works with employers to create opportunities for students
2. The university’s push for more work-based learning: internships, volunteering, part-time jobs, mentoring and shadowing
3. How the part-time, term-time internship scheme works: 70 hours, 10 hours a week, fully funded and admin-light for employers
4. Why these internships are especially valuable for SMEs, charities and creative or cultural organisations
5. The “win–win” stories: students gaining experience and confidence while employers get real projects delivered and often retain interns afterwards
6. Gayle’s 25-year careers journey across Step Ahead/Skills Development Scotland, the University of Aberdeen, RGU and back to Aberdeen in a new role
7. How she transformed her relationship with networking – from wanting to leave an event to confidently talking to every stand in the room
8. The power of LinkedIn and long-term relationships between universities, students and employers
9. Gayle’s volunteering story: from Sunday school and Brownies to Befriend a Child, cancer...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Liz Carnie, director of PWS(formerly Power Washer Services), a second-generation family business started by her dad over 40 years ago. From one man and a van to a team of 28 covering all of Scotland, PWS now supplies and services power washers, compressors, generators, heaters and more – with a reputation built on backup service, not just sales.

Liz shares how she went from RAF police and policing in England to “helping dad out for a bit” in 1990, only to discover a whole new world of business, sales and spreadsheets she never imagined herself in. She talks about learning on the job before computers and mobiles, growing the engineer team, and why they chose to service competitors’ machines as a growth strategy.

We dive into the realities of running and scaling a family business. Liz works alongside her brother Jim, his three children and now her own son – and she is candid about disagreements, boundaries and succession planning. She explains how they recruit engineers for attitude and problem-solving skills, often from agricultural backgrounds, and why cross-training staff has become essential.

Liz also opens up about the most difficult chapter of her life: her partner Colin’s cancer diagnosis, his role in the business, working from home during COVID and eventually losing him. She shares how being forced to step back showed her that the business could run without her – and why building a company that doesn’t rely on one person is so important.

Along the way we talk confidence, difficult conversations, “eating the frog”, lists, and how networking through BNI helped her find her voice, ask for help and realise she wasn’t alone in business. Her message to women thinking about starting or scaling is simple and powerful: go for it, and don’t be afraid to ask for support.

1. The story of PWS: from her dad’s redundancy from farming to spotting a niche in power washers
2. How the business grew from two people to 28 staff, serving customers across Scotland
3. Adding compressors, generators, heaters and more by listening to existing customers’ needs
4. Choosing to repair competitors’ machines and why service has been their long-term differentiator
5. Liz’s journey from RAF police and policing to sales, office management and business leadership
6. Learning accounts, systems and HR on the job – and later investing in courses and self-development
7. Recruiting engineers for practical skills, attitude and hobbies, not just formal qualifications
8. The reality of managing people: treating everyone differently, playing to strengths and getting the best out of the team
9. Running a multi-generational family business with her brother, nieces, nephews and son
10. Handing over responsibility, succession planning and involving the next generation in management and numbers
11. Navigating her partner Colin’s cancer diagnosis and death, and how the team stepped up in her absence

In this episode of Scale HER Up – The Female Entrepreneur Show, Dr Brtenda Hector is joined by Kim Woolner, an independent HR consultant, founder of Holding Space, certified menopause coach and part-time team member at the Russell Anderson Foundation in Aberdeen. With more than 25 years in HR across energy, construction and other male-dominated industries, Kim brings a powerful mix of professional expertise and lived experience to the conversation.

Kim talks about juggling multiple roles – HR consultancy, wellbeing work, a charitable foundation, board positions and professional bodies – while navigating menopause and protecting her own energy. She shares why her motto is “healthy body, healthy mind, healthy business,” and how women so often drop self-care first when life and work get busy.

We dig into confidence, intuition and authenticity at work: from masking in tough cultures to learning to trust your own voice, even when it shakes. Kim explains how women can stand in their own way, talk themselves out of opportunities and wait for permission, while men will apply for roles when they only meet a couple of the criteria. She offers practical ideas for owning your worth, building a trusted circle and using your network well.

With her HR hat on, Kim shares honest insight into menopause in the workplace – what it really costs businesses when experienced women leave, and how leaders and line managers can respond better. From flexible working and simple physical adjustments to normalising conversations about feelings and energy, she shows how small, thoughtful changes can transform retention, performance and culture.

We also explore Kim’s entrepreneurial journey with Holding Space: combining Bach flower remedies, essential oils, emotional wellbeing, meditation and mindfulness. She talks about learning not to over-give, setting boundaries, charging properly and recognising that “failure” is usually just information that shapes your next step.

1. Kim’s 25+ year career in HR and why she moved into independent consultancy
2. How she juggles HR work, Holding Space, the Russell Anderson Foundation, board roles and professional commitments
3. Why “healthy body, healthy mind, healthy business” underpins everything she does
4. The internal stories women tell themselves, and how they can block confidence and progress
5. Working in male-dominated industries and the pressure to wear a “mask” at work
6. Intuition as a business asset – learning to listen to your gut before hindsight kicks in
7. The gender difference in applying for jobs and opportunities, and what women can learn from it
8. Menopause in the workplace: symptoms, stigma, loss of confidence and the real cost to organisations
9. Practical ways businesses can support menopausal employees: awareness, flexible working, line manager training, small environmental changes and real policy in action
10. Emotional culture at work – why feelings drive behaviour, actions and ultimately business results
11. The role of...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Paula Paterson, Founder and Solutions Director at FidesOak, a consultancy specialising in organisational cultural transformation in high-hazard industries. Paula explains how FidesOak helps leaders build high-performing teams that act like a “high-performing virus” inside an organisation – spreading better habits, psychological safety and performance from the inside out. Paula Paterson Edited

We talk about measuring culture rather than guessing, why diagnostics matter more than scattergun initiatives, and how FidesOak’s habits framework turns good intentions into repeatable, sustainable behaviour. Paula shares the idea of cultural architects vs cultural assassins, the science behind the “3.5% tipping point” for big shifts, and why cultural change usually takes three to five years – even when leaders are impatient for quick fixes. Paula Paterson Edited

Paula also opens up about her own “chequered” career journey: from office junior and beauty therapist, to mature social sciences student, to learning and development specialist, to co-founding a company three months before the first lockdown. She talks about driving the length of the country during COVID, going underground in mines and offshore to really understand clients’ worlds, and what she’s learned about courage, self-belief and “feeling the fear and doing it anyway” as a woman leading in male-dominated, high-hazard environments. Paula Paterson Edited

In this episode, we cover:

1. What FidesOak actually does and why cultural change starts with high-performing teams, not slogans
2. The “high-performing virus” metaphor – and how to spread positive habits through an organisation
3. Cultural architects vs cultural assassins, and how to empower the right 3.5% of your people
4. Why cultural change takes years, not months, and how to show progress with real measurement
5. FidesOak’s habits framework and the difference between a behaviour you try once and a habit that sticks
6. Paula’s journey from beauty therapy to social sciences, L&D and high-hazard industries
7. Founding a company on the eve of a global pandemic – and what resilience really looked like in practice
8. Her advice to women in leadership: lean into your eminence, mine your past successes, and be a “diva” in the best possible way

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Fiona Duguid, co-founder of Indigo Seven Ventures, Chief Information Officer at Aurora Energy Services, and the portfolio lead for Expo Design – a business creating sustainable exhibition and display solutions using engineered fibreboard made from recycled cardboard. Fiona describes how Indigo Seven Ventures invests with a focus on sustainability and “doing good in the world,” while she splits her time between fast-growth energy services and a greener alternative to traditional MDF exhibition builds.

Fiona’s career path is anything but linear. She started in medicine, switched to mechanical engineering at the University of Cape Town, worked in the nuclear industry, then pivoted into software development and technical sales in London – eventually becoming a senior account manager at Halliburton, working across Latin America, Europe and Houston before making Aberdeen home. Through each change she’s been one of very few women in the room, learning how to negotiate pay, hold her own in male-dominated spaces and back herself.

We dive deep into the gender pay gap, why women often wait to be “noticed” while men actively negotiate, and how language, body language and “knee-capping” ourselves with constant apologies holds us back. Fiona shares why coaching, mentors and honest feedback are so powerful for women – and why we have to stop assuming good work will automatically be rewarded.

From an investor’s perspective, she explains what Indigo Seven Ventures looks for in opportunities: values-aligned people, authenticity, realistic plans and a clear understanding that things will take longer and cost more than you think. We also talk about the funding gap for women-led businesses, how to aim higher when you’re raising money, and why asking for help on LinkedIn or in your network is often the most underused strategy.

Above all, this is a conversation about self-belief. Fiona is candid about underestimating herself early on, and the mindset shift that came when she realised she was “so much more able” than she’d ever given herself credit for. Her message to younger women – and to all of us – is clear: trust yourself, reach higher, and be the master of your own destiny.

• What Indigo Seven Ventures does and how Fiona and her husband involve their (adult) children in learning about investment
• Fiona’s portfolio roles: CIO at Aurora Energy Services and leading Expo Design, using recycled cardboard honeycomb board for sustainable exhibitions and activations
• A non-linear career journey: medicine to mechanical engineering, nuclear industry, software development, technical sales and global account management
• Being “the only woman in the room” in engineering, tech and energy – and the reality of the gender pay gap
• Why women often stay too long in roles, expecting good work to be recognised, while men tend to move and negotiate for higher salaries
• The concept of “knee-capping” ourselves in emails and meetings with apologetic language – and how Fiona now edits her words to show she belongs at the table
• How coaching, mentors and good courses can transform women’s confidence around money, negotiating and career progression
• What early-stage businesses often underestimate: the sheer number of hats you wear and the importance of knowing your strengths and weaknesses
• Advice for women seeking...

In this episode of Scale HER Up – The Female Entrepreneurs Show, I’m joined by Iona Foubister, Director and Building Surveyor at FG Burnett, a long-established firm of chartered surveyors and commercial property consultants based in Aberdeen. Iona lifts the lid on what FG Burnett actually does – from those “For Sale” and “To Let” boards you see around town, to building surveys, schedules of condition, property management, valuations and rating advice.

If you’ve never leased or bought commercial space before, this conversation is a must-listen. Iona explains why taking professional advice before you sign a lease or purchase agreement can save you tens of thousands of pounds later, and why a schedule of condition is so important for protecting your business at the end of a lease. She also talks honestly about being a woman in a traditionally male-dominated profession, her route from graduate to board director, and the realities of running a small professional services firm in a changing Aberdeen market.

We also dig into wider industry challenges – from the impact of the oil crash and COVID on office space, to a looming shortage of building surveyors as university courses close and firms pivot to graduate apprenticeships. Through it all, Iona comes back to two big themes: enjoying your work and believing in yourself as your experience grows.

• What FG Burnett actually does: building consultancy, sales and lettings, property management, valuation and rating – and how these departments work together for clients
• The big differences between buying/leasing a home and taking on commercial property – and why there’s no “home report” safety net in the commercial world
• Why business owners should always take surveyor advice before leasing or buying, and how a schedule of condition can drastically limit your dilapidations bill at lease end
• The hidden risk of letting the landlord’s team have professional advice while you try to negotiate on your own
• Iona’s career journey: RGU building surveying degree, APC, becoming chartered, then progressing through senior surveyor and associate to Director and board member in around 10 years
• What changes (and what doesn’t) when you join the board – from 5-hour board meetings to being a voice for employees while still being “one of the team” at lunchtime
• The reality of working in a small firm competing with global consultancies – doing your own BD, networking, articles and social media alongside client work
• How Aberdeen’s oil downturn and COVID have reshaped the office market: remote working, empty buildings, refurbishments and even demolitions
• The challenge of educating landlords that the old days of “do nothing and they’ll still take it” are over – investment and upgrades are now essential to attract tenants
• A looming skills shortage: RGU closing its building surveying course, the shift to graduate apprenticeships, and what that means for salaries, recruitment and training time in small firms
• Being a woman in building surveying: expectations vs reality, why she hasn’t personally experienced major barriers, and the importance of visibility for future female surveyors
• The mindset shift from needing constant reassurance to trusting your own professional judgement as your experience grows

Iona Foubister is a Director and Building Surveyor at FG Burnett, an Aberdeen-based firm of chartered surveyors