• S13E4: Why do we Trust Brand Names? The Trust Premium of Brands

  • Apr 23 2024
  • Durata: 38 min
  • Podcast
S13E4: Why do we Trust Brand Names? The Trust Premium of Brands copertina

S13E4: Why do we Trust Brand Names? The Trust Premium of Brands

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  • Riassunto

  • Explore the intricate role of trust in consumer behavior in this podcast episode. Delve into why consumers often pay a "trust premium" for familiar brands, how trust influences purchasing decisions, and the psychological underpinnings of brand loyalty. Learn about the impact of trust on business success through expert analysis and case studies. Discover strategies businesses can use to build and maintain this crucial asset, enhancing their market presence and customer relationships.
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Sintesi dell'editore

Explore the intricate role of trust in consumer behavior in this podcast episode. Delve into why consumers often pay a "trust premium" for familiar brands, how trust influences purchasing decisions, and the psychological underpinnings of brand loyalty. Learn about the impact of trust on business success through expert analysis and case studies. Discover strategies businesses can use to build and maintain this crucial asset, enhancing their market presence and customer relationships.
Scienze sociali Economia Successo personale
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