We’ve been talking a lot about how to construct the perfect creative, but we wanted to take a moment to talk about how to actually run your creatives to get the most power out of them.

After iOS 14.6 updates, audiences are becoming less potent, so the effectiveness of your creatives are key to getting through to your customer! We'll tell you how.

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With the Facebook algorithm moving through creatives as fast as a day or two, it is imperative to be able to scale your creative production. As always, we have some tips on how we do this efficiently.

And no, you won’t have to have fancy production or even a degree in video editing either. Tune in!

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Believe it or not, the media world is still facing data optimization issues with iOS 14.6. *sigh. We know. Despite all of the confusion, loss of data, and frustration that comes with it, we still have hope. 

In attempts to adapt to the ever-changing art of optimization, we have developed a strategy, especially for eCommerce businesses to still thrive when it comes to ROAS. Listen to learn our very tips and tricks!

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What is ABO? What is CBO? And which one should you use for your campaigns? If you're running ABO or CBO on Facebook ads and need a guide for what best suits your ads, stick around while we talk about both and how we use them for ad success!

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There are two main ways to set up your Google audiences, one of which you may be familiar with and another you may not. In this episode, we are reviewing the difference between both, and the variety of audiences you can choose to market to for higher profits!

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Digital Marketing can be very exhilarating. It is so fast-paced and is constantly changing, but because of this, it can also cause a lot of confusion and frustration. 

So today, we are sharing the 6 main ways we gather information and share that within our team to better serve you!

Podcasts Mentioned:
The Ecommerce Influence- https://spoti.fi/3AOwe74
Perpetual Traffic Podcast - https://spoti.fi/2VX83EC
Ecommerce Playbook- https://spoti.fi/3ANCYSY
Paid Search Podcast-  https://spoti.fi/2VYLoYm

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It is no secret that Google has recently pushed for Automated Bidding and has shied away from Manual Bidding. If you think about it, it makes a lot of sense why this is starting to happen.

There are 3 reasons Automated Bidding makes a lot of sense, and there are 2 key reasons Manual Bidding still makes a lot of sense - let’s break it down.

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When testing ads, we forget to get outside of our heads as the media professionals, and into the heads of the buyer. Misalignment with what we think consumers want to see and hear and what they actually want to hear can significantly affect ad performance.

That is why as a Media Buyer or Marketer, it is important to know exactly what is in the minds of your consumer, or client's consumer. It may seem like a super taxing thing, but it is easier than you think, we tell you how!

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