#9 Customer & Competitive Analysis | Facebook & Google Ads | Rubato Media copertina

#9 Customer & Competitive Analysis | Facebook & Google Ads | Rubato Media

#9 Customer & Competitive Analysis | Facebook & Google Ads | Rubato Media

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When testing ads, we forget to get outside of our heads as the media professionals, and into the heads of the buyer. Misalignment with what we think consumers want to see and hear and what they actually want to hear can significantly affect ad performance.

That is why as a Media Buyer or Marketer, it is important to know exactly what is in the minds of your consumer, or client's consumer. It may seem like a super taxing thing, but it is easier than you think, we tell you how!


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