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Do you build your business around your personal life? Or do you build your personal life, around your business? On today's episode, I've got 9 ways for you to battle the ugly headed...Boss Babe Burnout. You may be in it right now...and it may seem impossible to get out of, but with these tips, you can do it. I believe in you!

Sometimes all we need is a little perspective, or even a little reminder to put ourselves first. If you haven't experience burnout yet, I guarantee you will feel it at some point in your life, so today's conversation is the perfect way to plan for it.

Until next time babe, keep pushing, keep dreaming, and let's keep on redefining fabulous.

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LET'S CONNECT!
on the 'gram... @thiswaytofabulous
on the 'book... /thiswaytofabulous
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𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

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From Highlight Reel Living to Make a REAL Impact - How to Embrace Authenticity in Business and Life

In this episode of Empowering Coffee Convos, host Jessi Cabanin, Founder & Creative Director of This Way to Fabulous, sits down with the inspiring Dee Heffernan—a TEDx speaker, entrepreneur, and business mentor.

Dee shares her journey from starting with just a phone and a bootlegged copy of Photoshop (don’t come for her!) to working with startups and major corporations. This episode dives into leading with authenticity, gaining clarity in business, and navigating the ups and downs of entrepreneurship.

If you’re an entrepreneur seeking motivation, clarity, and a no-BS approach to success, this convo is for you! Grab your coffee and tune in for a powerful discussion on branding, leadership, and making an impact.

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Stay In Touch with Dee:

✨Personal Website - https://deeheffernan.com/

✨Consulting Website - https://matriarc.co/

✨LinkedIn - https://www.linkedin.com/in/deeheffernan/

✨Watch her TEDx Talk - How to Stop Highlight Reel Living

📸🎥 See photos + videos of the TEDxArlingtonHeights 2024 Event

🖥️ EmpowHERing Coffee Convos is a video podcast installment of the Redefining Fabulous Podcast (by This Way to Fabulous Inc) where host Jessi Cabanin sits down with fellow female entrepreneurs to dig deep into navigating the rollercoaster of being a business owner. Stories are shared, tips are delivered and sometimes a tear or two are shed.

Watch this episode on YouTube - https://youtube.com/live/CFEiLWz_5mE?feature=share

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𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
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✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

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If you've ever felt overwhelmed by your goals or stuck in all-or-nothing thinking, this honest, unfiltered episode will remind you that you're not alone—and that it’s never too late to pivot with purpose.

In this candid solo episode of Redefining Fabulous, host Jessi Cabanin shares the raw truth behind the scenes of Season 2. From struggling with perfectionism and burnout to rediscovering clarity and purpose, Jessi opens up about what’s been going on in both life and business.

She reflects on the challenges of overcommitting, the lessons learned from launching a new community platform, and the behind-the-scenes work on her upcoming podcast BloxFam Breakthroughs—a project inspired by her time on a reality show for entrepreneurs.

Jessi also previews exciting things ahead: a summit speaking engagement, new awards for her work, and the upcoming launch of her signature offer, The Magnetic Brand Formula.

Join the Virtual Summit that I'm speaking at in June!

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𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
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✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send a text

In this mind-blowing episode, I'm sitting down with the brilliant Jenn Zellers of the Visibility Ecosystem to talk about building a sustainable, sleeze-free visibility strategy that doesn’t rely on social media burnout or being everywhere all the time. Jenn shares her expert insight on how to use speaking gigs, podcast guesting, and collaborations to create long-term marketing momentum—without feeling like you're constantly pitching.

We dig deep into what a podcast tour really looks like, how to know if you're actually ready for one (spoiler alert - we uncovered, I am in fact, not ready...), and how to stop wasting time pitching to the wrong people. If you've ever tiptoed into the idea of public speaking or wanted to establish yourself as a thought leader without the stress, this convo is your permission slip to explore what's possible—and get strategic about it.

Key Takeaways

1. Sustainable visibility starts with strategy, not hustle—use speaking and podcast guesting as long-game assets.
2. Only pitch to the right podcasts with aligned audiences—generic outreach won’t get results.
3. Customize your messaging for every podcast, even when the core topic stays the same.
4. Serve before you sell—focus on delivering value, not just promoting your offer.
5. Know your season—podcast tours are best for those with an established offer and audience clarity.

Stay In Touch with Today's Guest - Jenn Zellers

✨Website
✨Instagram
✨Threads
✨LinkedIn
✨FREEBIE

💻 Watch this episode instead

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𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
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✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

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Alright, friends—this episode is a good one! I’m sitting down with Felly Day, the badass behind a content repurposing agency, and someone who proudly calls herself an "unprofessional entrepreneur" (which, honestly, samesies girlfriend).

We dive into her journey from virtual assistant to content repurposing queen and chat about why intentionality in content creation is the secret sauce to not wasting your freaking time. We also get into how living in France is shaking up her creativity, why email is not dead (seriously, stop saying that), and how AI is shifting the way we approach content.

If you’ve ever felt overwhelmed by content creation, stuck repurposing in a way that feels meh, or wondering if you should just ghost your audience because ugh, content—this one’s for you.

Biggest Takeaways:

• Stop throwing content at the wall and hoping it sticks—be intentional with what you create.
• Repurposing ≠ copy-pasting. Adjust for each platform so your audience actually cares.
• Email marketing still works, and if you’re ignoring it, you’re leaving money on the table.
• Creativity ebbs and flows—your environment (aka where you live, work, and vibe) plays a huge role. AI can help, but don’t let it steal your human touch—your audience wants you.
• Success isn’t just about money—it’s about building a life that actually feels good.

👀 Prefer to watch?
https://youtube.com/live/2ZrD3HO3MIQ

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Stay In Touch with Today's Guest:

✨Website - https://fellyday.com/
✨Instagram - https://www.instagram.com/fellyday
✨Podcast - https://fellyday.com/podcast/
✨LinkedIn - https://www.linkedin.com/in/fellyday/

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

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Today's conversation with Breanna Bortner is about transitioning between seasons in your business and more specifically how to navigate the season of hiring help.

Bre is the Owner of Breanna's Business Boutique. She's a Type A, Virgo, Enneagram Type 1 Midwest girl, a wife, dog mama, and business owner. She loves spending my time traveling to new places and trying new restaurants.

Connect with her below!
🖥 https://www.breannasbusinessboutique.com/
𝐈𝐆: @breannasbusinessboutique


A͟l͟s͟o͟ m͟e͟n͟t͟i͟o͟n͟e͟d͟ o͟n͟ t͟h͟i͟s͟ e͟p͟i͟s͟o͟d͟e͟:
➡️ Our Adorable AirBnB
➡️ Episode 20 - A Life Changing SEO Love Story

➡️ Watch this episode instead on YouTube

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𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send a text

Listen in for a super quick sneak peek of what the ReDefining Fabulous Podcast is all about! Get pumped!! This new journey is going to be GAME-CHANGING!

I am SO OVER society’s definition of what it means to live a successful life, so together we are going to create and navigate a version of success that works, FOR YOU.

Failure opened up a brand new mindset for me and I really want that for you too, so I am showing up to help you find your inner badass. Ladies...GET OUT OF YOUR OWN WAY and let's make some freakin' magic.

TOGETHER, we can redefine fabulous.

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!