Your pitch deck explains what makes your recruitment business different. But what gives prospective clients a reason to believe you?

In this episode of The Mike Ames Recruitment Show, Kirsty and Pete Ames explore how to get client video testimonials that go beyond "they're great to work with" and provide real evidence of the value you deliver.

They cover how to:

• Ask clients for a video testimonial and make it easy to say yes.

• Help people feel comfortable and confident on camera.

• Ask questions that draw out specific examples supporting your key messages and USPs.

• Keep answers natural and authentic.

• Use testimonials online and during your sales pitch.

Practical advice for recruitment business owners and senior leaders who want their clients' experiences to give prospects more confidence to say yes.

Could your CRM be helping you win more business from the software you already pay for?

In this episode of the Mike Ames Recruitment Show, Mike and Kirsty are joined by Manu Vanderveeren, co-founder of Spott, to explore how recruitment firms can turn an underused CRM into a practical tool for business development, productivity and client care.

We cover:

• Using your database to identify opportunities and support both immediate sales and long-term BD.

• Using AI to save time while keeping your outreach relevant and personal.

• Turning conversations into useful insights, content ideas and reasons to keep in touch.

• Building workflows and management habits that help your team make better use of CRM.

• Maintaining relationships with clients and candidates, even when there's no immediate vacancy.

Practical ideas for recruitment firm owners who want to get more from their systems, strengthen relationships and boost productivity.

What really makes a successful recruiter?

In this episode of the #MARShow, Mike is joined by Lysha Holmes to explore the characteristics, attitudes and skills that separate great recruiters from the rest.

Lysha has more than 27 years of experience in the recruitment industry and is a respected founder, advisor and thought leader. As one of the UK's leading rec-to-recs, she has assessed hundreds of recruiters and knows what genuine potential and high performance look like.

They discuss:

• The non-negotiable traits of high-performing recruiters
• Why curiosity, resilience and integrity matter more than tactics
• The role of attitude versus skill in long-term success
• How great recruiters build relationships that compound over time
• What recruitment business owners should hire for, coach and protect within their teams
• How to develop recruiters who can succeed as the industry evolves

If you run a recruitment firm and want to make better hiring decisions, develop stronger recruiters and build a more resilient business, this episode is packed with honest insights and practical advice.