Turn your underused CRM into a powerful BD tool
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Turn your underused CRM into a powerful BD tool
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Could your CRM be helping you win more business from the software you already pay for?
In this episode of the Mike Ames Recruitment Show, Mike and Kirsty are joined by Manu Vanderveeren, co-founder of Spott, to explore how recruitment firms can turn an underused CRM into a practical tool for business development, productivity and client care.
We cover:
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Using your database to identify opportunities and support both immediate sales and long-term BD.
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Using AI to save time while keeping your outreach relevant and personal.
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Turning conversations into useful insights, content ideas and reasons to keep in touch.
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Building workflows and management habits that help your team make better use of CRM.
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Maintaining relationships with clients and candidates, even when there's no immediate vacancy.
Practical ideas for recruitment firm owners who want to get more from their systems, strengthen relationships and boost productivity.