Most founders chase funding.
The smart ones chase strategic capital.
In this episode, Maria De Santis reveals what separates a check from a true growth partnership—and how women founders can position themselves for both traction and investment in today’s market.
You’ll hear how we both connected around the real-world challenges founders face, especially those underrepresented in venture conversations.
It’s a vulnerable and powerful dialogue on being intentional about who’s in your corner.
In this episode, you’ll learn:
♦️ Why team dynamics matter more than product features in investor decisions
♦️ How to master one revenue channel before diversifying
♦️ The truth about today’s tougher VC environment—and how to stand out
♦️ What makes a funding partner strategic, not just transactional
♦️ How to use your capital wisely and avoid costly mistakes
♦️ Tips on building a real support network that can guide execution and scaling
Timestamp:
00:00:55 – Welcome to Provider's Edge Podcast
00:02:52 – The women founders funding gap: Less than 3% of VC capital
00:03:28 – Key factors investors look for: Team expertise and market opportunity
00:04:51 – Team dynamics: Why business partnerships are tougher than marriage
00:06:49 – Customer acquisition costs: A major reason startups fail
00:08:12 – Revenue diversification strategy: When and how to expand channels
00:10:46 – Current fundraising environment: How the market shifted from 2021 to 2024
00:11:43 – The strategic investor advantage: Beyond just capital
00:13:36 – Best practices for approaching investors: Warm introductions vs. cold outreach
00:15:02 – The relationship-based investment game: Building long-term connections
00:16:53 – Investing in women's health: Economic opportunity meets social impact
00:18:11 – Episode wrap-up and final thanks
🎧 Related Episodes You’ll Love
Ep 130- Why Most HealthTech Solutions Fail: The Hidden Gap Between Innovation and Implementation – This episode digs into the common pitfalls that healthtech founders face (particularly in scaling and market fit).
Ep 154- Is Your Startup Built on Swiss Cheese? with George Pappas – A strong fit because it explores structural weaknesses in startups (teams, roles, funding) that align directly with what we unpacked with MyPhuong.
Ep 177- What Traction Signals Investors Say Yes To – Especially relevant for founders looking for their first backers, this episode zeroes in on what investors are actually looking for.
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