In this episode of Product & Packaging Powerhouse, Megan interviews Vicki Strull, a packaging and design consultant with over 25 years of experience. Vicki discusses her career journey and expertise in print and digital design in the packaging world. They discuss the evolution of technology in packaging and misconceptions about packaging design. Vicki emphasizes the importance of integrity in branding and the impact of business terminology on design. The episode also highlights "shady packaging" and insights on the subconscious impact of touch on shoppers' behavior. The conversation underscores the need for intentional design and creativity to inspire, as well as the importance of understanding business jargon in creative professions.

[Host Megan Young Gamble Links]

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• Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangamble
• Learn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.com
• Work with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session

[Powerhouse Guest Vicki Strull LINKS]

• LinkedIn: https://www.linkedin.com/in/vickistrull/
• Email: vicki@vickistrull.com
• Website: https://vickistrull.com

Episode Quotes:

• I think that one of their misconceptions is that more on a primary display label is better.
• Deceptive Packaging: There's something shady about that because I'm thinking I'm getting more than I'm getting because visually I am.
• The Importance of Brand Purpose: So if they're not in it, you have to and we live our lives this way as well. You know, we have our own core purposes. I also think brands have core purposes.

In this episode of Product & Packaging Powerhouse, host Megan Young Gamble interviews Julia Willsie, Senior Sales Executive with Mill Rock Packaging. Julia Willsie discusses the importance of regional innovation in packaging and the circular economy, emphasizing the need for sustainable and intentional design. The conversation touches on recycling challenges, regulations, and the broader impact of sustainable packaging practices. Megan Young Gamble and Julia Willsie stress the importance of collaboration and continuous learning to drive effective packaging solutions that reduce waste and carbon emissions.

[Host Megan Young Gamble Links]

• [AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan
• Read our Blogs HERE [ link] https://www.glcblog.site/
• Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTube
• Join our Email List [link] https://glc.ck.page/55128ae04b
• Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangamble
• Learn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.com
• Work with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session

[Powerhouse Guest Julia Willsie LINKS]

• LinkedIn: https://www.linkedin.com/in/juliawillsie/
• Email: julia.willsie@millrockpkg.com

Additional Resources:

• Feature in Snack Magazine “Unpacking the Horizon”
• Odyssey of the Mind : https://www.odysseyofthemind.com
• John Ritter Foundation : https://johnritterfoundation.org
• Lloyd Steedz Foundation : https://www.loeysdietz.org

Episode Quotes:

1. And by bringing the right people together to talk about the concerns, that's when true change can happen.
2. Reducing Packaging Waste: I think the reason why the 3 prongs of recycling are reduce, reuse, and recycle is because reduce is most important. So what I recommend to brands is talk to professionals like you, Megan, to packaging engineers, and figure out how to best reduce their current packaging.
3. Innovative Solutions in Corrugated Packaging: The way to be more innovative is to understand the local resources available and then utilizing technologies and materials, whether you're North America, Europe, or Asia.

In this episode of Product and Packaging Powerhouse, Megan Young Gamble interviews Carolina Lopez, CEO and founder of BEJOU Skincare. Carolina shares her inspiring journey from engineering to clean beauty entrepreneurship, emphasizing sustainability, mental wellness, and overcoming challenges with manufacturers. They discuss the importance of reducing environmental impact and consumer confusion around sustainability and clean beauty. Carolina's brand, BEJOU, focuses on holistic wellness and personal growth, embracing the slogan "believably you.

[Host Megan Young Gamble Links]

• [AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan
• Read our Blogs HERE [ link] https://www.glcblog.site/
• Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTube
• Join our Email List [link] https://glc.ck.page/55128ae04b
• Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangamble
• Learn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.com
• Work with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session

[Powerhouse Guest Carolina Lopez Links]

• Instagram: https://www.instagram.com/bejou.co/
• TikTok: https://www.tiktok.com/@bejou.co?_t=8e2uzFOKLZT&_r=1
• LinkedIn: https://www.linkedin.com/in/carolina-lopez-23aa081a/
• Website: https://bejou.co/
• Email: carolina@bejou.co

Episode Quotes:

1. Sustainability and Environmental Impact: Sustainability is at the core of our brand. Right? And for me, because I think it's important to define what sustainability is and what it means and, obviously, having a background in engineering, it's reducing, reusing, recycling, and recovering the resources to minimize our environmental impact.
2. Sustainability and Eco-friendly Practices: What certifications do the manufacturer have, and what type of processes are they using to be able to not only just with creating the raw materials or the formulations, but also the packaging. What are they using? Because, right, we also have to take that into account.
3. Becoming a Well-Rounded Entrepreneur: Remember that during the 1st couple of years, you're gonna be handling all these aspects of your business initially, all yourself. So invest time in developing diverse skill sets to avoid being a wannapreneur.
4. Beauty Industry Sustainability: You wanna give the best to your consumers, but, really, what does data actually tell you? Are they actually saying and acting on what they're saying, or is this, kind of, like, not really hand in hand and they have to meet at some point?