In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments.

Some takeaways:

• How urgency leads to unsustainable business decisions and clinician burnout.
• Shifting your mindset to look at marketing as a long-term investment.
• Investing in partnerships and multiple sources of growth before it feels urgent.
• How to switch to proactive marketing with a multi-year strategy for predictable growth.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely the ones looking to hire a provider.

Some takeaways:

• Why blogging brings in browsers, not buyers
• Prioritizing transactional content over informational content
• Building digital assets that become revenue generators
• Transitioning from being a general resource to a solution provider

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, like “the blank slate" that leads to a paralyzing fear of visibility and relying on old, ineffective strategies.

Some takeaways:

• The difference between ethical boundaries and emotional discomfort
• How clinging to outdated strategies gives you a false sense of security
• Outsourcing marketing to innovative companies

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Coming soon to your headphones!

Practice Marketing Insider, hosted by Kristie Plantinga, is designed to debunk outdated or overinflated marketing tropes for mental health professionals. The podcast provides high-growth strategies tailored for a landscape transformed by AI. Each week, Kristie will examine a piece of overblown marketing advice and explain why it’s inaccurate, exactly what to do instead, and how to implement changes that fit a modern practice. There will also be interviews with some of Kristie Plantinga's friends in the therapy marketing space.

Episodes start dropping April 14.

*Watch full episodes on Youtube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.