I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about things that don’t matter, and I can't just sit back and let that happen.

So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow it down to just 31 because there are SO many things I don't give a shit about that I forgot half of them exist. If you're an overthinker, a people-pleaser, or someone who just cares a little too much about things that don't deserve your energy, I recorded this episode just for you.

TOPICS & TANGENTS

— Thongs (nothing is going in my ass crack, thanks)

— Who unsubscribes from my email list or unfollows me

— Having a personal Instagram

— The opinion of anyone whose life I don't want or views I don't respe

— Legal marriage (health insurance and tax benefits aside, what's the point?)

— You’re gonna have to listen for the other 26!

POINT OF THE STORY

You live one life. One little baby life on this floating rock. If something doesn't deserve your energy, stop giving it any.

The things you stop caring about make room for the things that actually matter — and trust me, your peace is worth protecting.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Sarah Kleist’s To-Done List

— Past episode: Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait

This episode was edited by

A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one.

Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first.

So I'm breaking down what it means to be a villager, and how I try to be one in my real life. (Example: by hosting my at-home Bean Water Cafe every Tuesday morning, even though I hate coffee). We're talking reach out friends vs. reached out to friends, how to show up for people without making it weird, and why asking for help is actually the most villager move you can make.

TOPICS & TANGENTS

— Why only children make the best friends (it's a theory, but I stand by it)

— The power of small plans: grocery store trips, gym walks, and 15-minute coffee dates

— Using Partiful to make literally everything feel like an event

— Why you should text people the second you think of them

— Being welcoming to everyone, even if they're technically a stranger

— The art of inviting yourself to things

POINT OF THE STORY

If you want a village, you have to be a villager. Stop waiting for community, and start building it yourself!

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted…

This episode is basically my entire business journey in one hour and 15 minutes.

I'm taking you through every epilogue and prologue I've written since 2021. We're talking about the messy growth years, the stability years, the peace years, and now — the maintenance year.

Because for the first time ever, I'm not chasing anything new. I'm not launching a million things. I'm just existing happily in the life I built, going deeper with what's already working, and finally leaving space for creativity.

TOPICS & TANGENTS

— 2021: A growth/survival year (international move, divorce, $30K in dental bills)

— How I launched Site Series to pay off my periodontist

— 2023: The year I saw 9 concerts

— My “spending money is an ick” series that took over TikTok

— 2024: Energy shift and quantum leaping into my best year

— How I went from "I have to survive" to "I have everything I want"

— Why 2026 is about doing LESS

— The 6 questions I ask myself before making any purchase

— My golden year goals

POINT OF THE STORY

Sometimes the most transformative thing you can do is stop adding new things to your plate and start showing up fully for what you already built. Maintenance is a season too, and it deserves just as much celebration as the hustle years.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— All my Epilogues: 2021, 2022,

If it's not on the Google Calendar, it doesn't exist.

And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing!

In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for finally making your ideas real), and more. I'm also sharing my exact weekly schedule that keeps me from squirreling all over town and, on top of all that, my favorite tools to stay on track.

TOPICS & TANGENTS

— Back-burner tasks are sapping your energy

— Stop letting your ideas die in your notes app

— Frog Swallow Day and why Jamie's still driving around with New York plates in Arizona

— My 2026 goal of going to all my doctor’s appointments (everybody clap, please!)

— My weekly schedule: BTL Mondays, Bean Water Cafe Tuesdays, Client Wednesdays, Call Thursdays, and Fun Fridays

— Toggle tracking every second of your whole ass life

— Getting a Brick so you stop refreshing Stripe at 10 p.m.

— The Siri reminders ecosystem

— Why you need a to-do wish list

POINT OF THE STORY

If you don't schedule it, it won't happen. Balance doesn’t magically appear when you're less busy — it's something you actively create by protecting time for rest, growth, and the things that matter.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Feel Good Productivity by Ali Abdaal

— Get 10% off Brick

— Journal Ecosystem video

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your...

I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day.

But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over.

In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground.

TOPICS & TANGENTS

— How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to

— The difference between January and December Capricorns

— Why soft pivoting is intentional evolution, not overnight reinvention

— Auditing your business for joy — not just money or skill

— Why Sara removed copy audits from her offers (even though they sold well)

— Building in public vs. transforming in public

— How to know if you're being practical or just being a baby back bitch

— Can I interest you in a leap of faith?

POINT OF THE STORY

You don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

MORGAN LINKS

— Follow Morgan on Instagram

— Check out her website

— Grab her freebie, Pivot with Purpose

— Listen to her podcast, Dear Creator

— Morgan’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and

If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it…

This episode is about to save you from yourself.

Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!).

TOPICS & TANGENTS

— How Katie is never on social media because she's always Bricked

— Why your business name doesn't need to say everything at once

— Personal brand vs. business name

— Why crowdsourcing name opinions guarantees mediocrity

— Why Chick-fil-A is objectively a bad name but we don't question it

— The church sign that was so confusing Katie couldn't even Google it

— The free association naming exercise

— Service names: when to go clear vs. clever

POINT OF THE STORY

Your name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

KATIE LINKS

— Follow Katie on Instagram and Threads

— Check out her website

— Grab her freebie, Name Drop

— Get her custom GPT, Name-O-Matic

— Subscribe to her newsletter, dot. dot. dot.

— Browse her naming services

— Blog post: Deciding on your Naming Criteria

— Katie’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on

If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you.

Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you.

In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle, why your luteal phase isn't actually trying to ruin your life, and how tracking your cycle is so much more than just logging when your period starts in some random, data-hungry app.

TOPICS & TANGENTS

— Why your period is NOT the main character of your cycle

— PMDD vs. regular PMS

— Why you need 200-400 extra calories in your luteal phase (and a juicy steak on day one)

— Why predictive apps are lying to you

— The difference between discharge and cervical mucus (my main takeaway!)

— Aligning your business with your cycle: what to do in each phase

— How to track your cycle when you have ADHD and forget everything

POINT OF THE STORY

When you actually understand what's happening in your body during each phase, you can work WITH your cycle instead of against it. And maybe, just maybe, stop planning launches during your luteal phase.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

CAIT LINKS

— Follow Cait on Instagram and Threads

— Check out her website

— Grab her freebie, THE BIG O

— Download her cycle tracking spreadsheet

— Learn how to confidently chart your cycle and use FAM as birth control in Fam Formul

— Cait’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram,

There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is enjoying your business!)

In this episode, I sit down with Fran from The Passions Collective — client experience architect, Notion queen, and the only person who can make me actually care about conditional logic.

Fran's here to tell you that your client experience should support YOU just as much as it supports your clients. We're talking about why doing MORE doesn't make your client experience better, how to figure out what platforms actually work for your brain, and why welcome guides might be the thing secretly sabotaging your process.

TOPICS & TANGENTS

— Availability vs. capacity: they're not the same thing

— Why 40-hour work weeks are bullshit and 15-20 hours might be your sweet spot

— The difference between automations that help and automations that stress you out

— Why you need to ask for feedback even when you think the project was a disaster

— Fran's tech stack breakdown

POINT OF THE STORY

There's no "should" in how you set things up, just what works for your brain, supports your business, and actually helps your clients. Permission granted to make it easier.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

FRAN LINKS

— Follow Fran on Instagram and Threads

— Check out her website

— The Audit (step one to working with Fran)

— The Revamp (custom project to revamp your client experience)

— Client Experience Intensives (for the DIY-ers)

— Check out her Dubsado and Notion templates

— Fran’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram,