Many podcasters feel pressured to "pick a lane," fearing that if they talk about all their expert topics in the same show, they’ll confuse their audience. This "niched-down" anxiety often leads to burnout or a show that feels incomplete because you aren’t bringing your whole self to the mic. In this episode of Podcasting Unlocked, Alesia sits down with Brittany Biggett-Heeren, a group fitness instructor and health law expert, to discuss how she successfully integrated her diverse expertise into her show, The Wednesday Wellness Debrief. Beyond podcast strategy, we dive deep into the critical need for postpartum advocacy and maternal health awareness, especially for Black women who face unique societal pressures to "put the cape back on" immediately after childbirth. This week, episode 259 of Podcasting Unlocked is about bringing your full expertise to your podcast strategy!

Brittany Biggett-Heeren is the host of a holistic wellness podcast dedicated to empowering professional mothers through the journey of Matrescence using the evidence-based Nine Pillars of Wellness framework. As a certified Pre- and Postnatal Fitness Specialist and former corporate manager with a background in Health Law, she brings a unique, highly-niche perspective to content strategy and business growth.

In this episode of Podcasting Unlocked, Brittany Biggett-Heeren is sharing the importance of understanding your whole self when podcasting and actionable steps you can take right now to have a multi-faceted show.

Brittany and I also chat about the following:

• The "Whole-Self" Strategy: You don’t have to choose between your professional expertise (like law) and your personal passions (like fitness). Use podcast segments to transition between topics, allowing you to serve as a comprehensive resource for your audience.
• The Postpartum Gap: Most pregnancy resources focus on the birth, but the postpartum period (the "fourth trimester") is often the most dangerous and under-supported phase for parents. Advocacy is essential to ensure mothers aren't treated as "afterthoughts" once the baby arrives.
• Dismantling the "Superwoman" Stigma: Black mothers, in particular, face intense societal pressure to recover instantly and handle everything alone. True recovery requires "getting back to the foundation" and treating postpartum healing like the major physical and mental event it is.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

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Free Download: 15 Ways to Improve Your Podcast

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Do you spend 45 minutes in a deep, incredible conversation with an expert, only to hit "stop" and never speak to them again? If your podcast guest relationships feel transactional—or worse, non-existent once the recording ends—you are leaving valuable business connections, potential clients, and collaborations on the table. Many podcasters struggle with treating their show as a content factory rather than a networking powerhouse, missing out on the long-term assets these relationships can become. In this episode of Podcasting Unlocked, I’m breaking down my exact six-step workflow to turn a standard interview into a lasting professional relationship. This week, episode 258 of Podcasting Unlocked is about how to turn every podcast guest into a long-term connection, collaboration, or client!

In this episode of Podcasting Unlocked, I’m sharing the importance of building trust early with your podcast guests and actionable steps you can take right now to build meaningful relationships with your guests.

I also chat about the following:

• Demonstrate Expertise through Storytelling: During the interview, don't just ask questions—share relevant client success stories and examples of your work. This positions you as an expert to both your listeners and your guest without turning the episode into a full infomercial.
• The Power of Post-Recording Reciprocity: Use the "golden opportunity" immediately after hitting stop to ask how the guest feels and how you can support their current goals. By offering help first, you trigger the law of reciprocity, often leading to guests asking how they can support you in return.
• Automate Your Gratitude: Set up a one-week automated follow-up email to thank your guest again and let them know you’re working on their episode in the background. This simple touchpoint keeps the connection warm without requiring manual effort for every single guest.
• Quarterly Re-engagement Strategy: Don't let the relationship die after the release date. Every quarter, use tools to summarize top lessons from your show, quote your past guests, and tag them in social media posts to reignite the conversation and show you genuinely care about their insights.

Your guests aren't just a download number; they are humans who can become your greatest collaborators or clients if you treat the relationship with intention . This week, look at your upcoming guest list and ask: What is one way I can support them today?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

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Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang

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Many business owners and coaches fall into the trap of the "cookie cutter" podcast: standard intro, standard guest questions, and zero strategy for growth. The result? You’re putting in hours of work but missing the mark on lead generation and authority building. In this episode, Alesia sits down with podcast strategist Carl Richards to discuss how to stop being "invisible" and start being "seen and heard". This week, episode 257 of Podcasting Unlocked is about your podcast strategy for collaboration and conversion!

Carl Richards has spent more than 25 years behind the microphone, on radio and on stage, entertaining and influencing audiences world wide. He’s a 3x best selling author, TEDx Speaker and emcee, Podcast host and the founder and CEO of Carl Speaks and Podcast Solutions Made Made Simple. Carl helps coaches, consultants and other subject matter experts become the go to authority by launching world class podcasts.

In this episode of Podcasting Unlocked, Carl Richards is sharing the importance of collaboration and community in podcasting and actionable steps you can take right now to present yourself as an expert in your field.

Carl and I also chat about the following:

• Ditch the "Cookie Cutter" Format: Avoid following the same standard templates and rapid-fire questions as everyone else in your niche . To win in 2026, your show must be "uniquely you," separating your brand from the "yawn podcasts" that lack personality.
• Reclaim Your Runway: Stop giving 95% of the airtime to your guests. You are the expert and the host; ensure you are sharing your own insights and thought leadership so the audience builds trust with you, not just your guest.
• Master the Strategic CTA: Don't wait until the final 30 seconds to tell people what to do. Integrate "strategically placed" and conversational calls to action throughout your episode that lead listeners to an assessment, an email list, or a discovery call.
• Guest with a Plan: When appearing on other shows, don't just "show up." Have a specific goal in mind, such as growing your email list, and use an easy-to-remember link to capture leads.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

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Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

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Many purpose-driven podcasters find themselves stuck in an "inner circle" bubble, hesitant to invite guests with differing views or cultural backgrounds because they fear causing unintentional harm or facing backlash. This fear of making "messy mistakes" often prevents us from having the deep, impactful conversations that actually bridge divides and grow our audience’s perspectives. In this episode of Podcasting Unlocked, Alesia sits down with Danielle Marshall to discuss how to navigate the discomfort of cultural differences with accountability and transparency. This week, episode 256 of Podcasting Unlocked is about messy conversations and meaningful growth!

Danielle Marshall is an Equity Strategist, Executive Coach, and Host of Unpacked: Culture Chronicles, a podcast exploring how curiosity can bridge cultural divides and bring people closer across differences. Danielle has dedicated her 25+ year career to challenging assumptions, shifting narratives, and fostering meaningful change.

In this episode of Podcasting Unlocked, Danielle Marshall is sharing the importance of allowing people the space to change their mind and actionable steps you can take right now to hold space for learning to be more inclusive in your podcast.

Danielle and I also chat about the following:

• "Pre-Game" for Potential Conflict: Before hitting record on a sensitive topic, decide how you want to handle it if you do say the wrong thing. Acknowledging that mistakes are a possibility allows you to respond with intention rather than reacting out of fear .
• Transform Mistakes into Teachable Moments: If you are called out or corrected (like being "called in" about pronoun usage), don't get defensive. Use it as an opportunity to apologize, acknowledge the impact, and publicly share what you will do differently next time to help your audience learn alongside you .
• Lead with Curiosity, Not Expertise: You don't have to be an expert on every culture to have a meaningful conversation. Approach your guests with a "natural curiosity"—asking questions and being open to unknown paths is often more rewarding than following a rigid, "safe" script.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

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Danielle’s LinkedIn Artic

Free Download: 15 Ways to Improve Your Podcast

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Are you living "week-to-week" with your podcast production? We spend hours planning content calendars and guest lists, but one unexpected life event—like a lost voice or a family emergency—can derail your entire schedule. This common struggle leads to missed episodes, overwhelming guilt, and the fear of losing the audience trust you’ve worked so hard to build. In this episode of Podcasting Unlocked, I’m walking you through how to create a “break glass in case of emergency” plan for when life throws you a curveball and you need to readjust, miss a week, or take a break. This week, episode 255 of Podcasting Unlocked is about creating your podcast emergency plan!

In this episode of Podcasting Unlocked, I’m sharing the importance of communicating clearly and effectively with your audience about the situation and actionable steps you can take right now to prepare for an unplanned (or planned!) break from your show.

I also chat about the following:

• Building an emergency content back to draw from when you can’t record an episode.
• Utilizing options like dynamic content and email lists to communicate changes with your audience in real time.
• Reaching out to hosts of shows you’ve guested on to see if you can spotlight your episode in an emergency - and drive more traffic to them!
• Understanding that a strategic, communicated break is better than only showing up as your ‘half self’ for your audience.

Your podcast should be a tool that serves your business, not a burden that drains your health. This week, your challenge is to record one 30-second emergency update clip and one evergreen solo episode to tuck away in your "break glass" folder .

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

CONNECT WITH ALESIA GALATI:

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Are you tired of feeling like your podcast is just a time-consuming hobby rather than a growth engine for your business? Many podcasters struggle with the disconnect between high download numbers and actual business growth. In episode 254 of Podcasting Unlocked, Alesia Galati sits down with Nathalie Dorémieux to discuss why your podcast is not a strategy, but simply a tool for your broader business goals. This conversation dives deep into how to move beyond ego metrics like download counts and instead focus on turning your listeners into meaningful conversations. Whether you are managing a membership or looking to connect with high-ticket clients, you'll learn how to reverse-engineer your content to solve specific problems and spark genuine engagement.

Nathalie Dorémieux is a seasoned entrepreneur with 20 years of business experience, currently operating from the south of France. She runs a successful family business alongside her husband and son, focusing on creating high-quality online experiences and strategic growth. Nathalie manages two primary ventures: The Membership Lab and Podcast LeadFlow. With experience supporting over 300 clients, Nathalie brings a wealth of insight into what makes a membership successful and how to use podcasting as a human-centric tool for business acceleration.

Key Takeaways

• Your Podcast is a Tool, Not a Strategy
• Focus on Results Over Content
• The Power of Conversations
• Utilize the Three C's
• Strategic Repurposing of Guesting
• Embrace the Seasonal Approach

Everything in your podcasting journey should be treated as an experiment. If you are stuck in "thinking mode," remember that taking action is the fastest way to discover what truly excites you and connects with your audience.

What is one specific problem your audience has that you can address in a 10-minute solo episode this week? Record it, share it, and start a conversation! Be sure to subscribe to Podcasting Unlocked for more strategies on how to amplify your message.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH NATHALIE:

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Limited Series Podcast Episode

Free Download: 15 Ways to Improve Your Podcast

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One of the biggest challenges podcasters face is turning their passive listeners into engaged followers. That is because the nature of podcasting allows listeners to “lurk in the shadows,” so to speak, and get their value by listening without ever needing to engage with your content. So how do we change that? This week, episode 27 of Successful Podcasting Unlocked answers the question: How can I move my listeners to other platforms?

In this episode, I share:

• Understand WHY you want your listeners to move and WHERE you want them to move to.
• Clearly explain the value listeners will get elsewhere to encourage them to engage with you on other platforms.
• Give clear directions for your one call-to-action that moves listeners from passive listening to active engagement.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Are you feeling like your podcast has become a never-ending chore rather than a creative outlet? A rigid path of weekly production - without proper workflows - often leads straight to burnout. In this episode of Podcasting Unlocked, we sit down with Jacki Hayes to challenge the status quo of "hustle" podcasting. We dive deep into how to reclaim your capacity by implementing a seasonal approach, optimizing your workflow, and identifying exactly when and what to delegate. This week, episode 253 of Podcasting Unlocked is about time saving systems for podcasters!

Jacki Hayes helps creative service providers build businesses that actually work—for them and their clients. She’s the go-to when you're ready to stop duct-taping systems together and finally create a business that runs with more ease, clarity, and flexibility. With a sharp eye for strategy and a gift for simplifying the messy middle, Jacki supports business owners who want structure without rigidity.

In this episode of Podcasting Unlocked, Jacki is sharing the importance of starting your podcast endeavor with strategy in mind and actionable steps you can take right now to implement systems that will save you time and allow you to work on other parts of your business.

Jacki and I also chat about the following:

• Embrace the Seasonal Break: Taking intentional pauses between seasons isn't just for you—it creates anticipation for your listeners and allows you to "regroup and love your podcast again" instead of it becoming a burden .
• Build a Content Backlog: To avoid the pressure of weekly deadlines, aim to have a "backpocket" of recorded conversations. This buffer allows you to maintain consistency on the front end without feeling the stress of "Tuesday is coming" on the back end .
• Systemize Before You Delegate: Use project management tools like ClickUp and document your SOPs (Standard Operating Procedures) before bringing on help. This ensures that when you do hire a virtual assistant or producer, they have a clear roadmap to follow.
• Personalize Your Workflow: Stop following "cookie-cutter" templates. Whether you are an early-bird perfectionist or a last-minute deadline seeker, your systems should be built around how you actually work best.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

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LINKS MENTIONED:

You Can Do Hard Things: Podcasting, Business, and Burnout with Alesia Galati

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.