Many business owners and coaches fall into the trap of the "cookie cutter" podcast: standard intro, standard guest questions, and zero strategy for growth. The result? You’re putting in hours of work but missing the mark on lead generation and authority building. In this episode, Alesia sits down with podcast strategist Carl Richards to discuss how to stop being "invisible" and start being "seen and heard". This week, episode 257 of Podcasting Unlocked is about your podcast strategy for collaboration and conversion!

Carl Richards has spent more than 25 years behind the microphone, on radio and on stage, entertaining and influencing audiences world wide. He’s a 3x best selling author, TEDx Speaker and emcee, Podcast host and the founder and CEO of Carl Speaks and Podcast Solutions Made Made Simple. Carl helps coaches, consultants and other subject matter experts become the go to authority by launching world class podcasts.

In this episode of Podcasting Unlocked, Carl Richards is sharing the importance of collaboration and community in podcasting and actionable steps you can take right now to present yourself as an expert in your field.

Carl and I also chat about the following:

• Ditch the "Cookie Cutter" Format: Avoid following the same standard templates and rapid-fire questions as everyone else in your niche . To win in 2026, your show must be "uniquely you," separating your brand from the "yawn podcasts" that lack personality.
• Reclaim Your Runway: Stop giving 95% of the airtime to your guests. You are the expert and the host; ensure you are sharing your own insights and thought leadership so the audience builds trust with you, not just your guest.
• Master the Strategic CTA: Don't wait until the final 30 seconds to tell people what to do. Integrate "strategically placed" and conversational calls to action throughout your episode that lead listeners to an assessment, an email list, or a discovery call.
• Guest with a Plan: When appearing on other shows, don't just "show up." Have a specific goal in mind, such as growing your email list, and use an easy-to-remember link to capture leads.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

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LINKS MENTIONED:

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