• Why Your Podcast Guesting Strategy Isn't Converting Listeners into Paying Clients
    Jan 29 2026
    GRAB A PODCAST CPR AUDIT HERE Are you showing up on podcasts, sharing valuable content, and still wondering why your guest appearances aren't converting into clients? You're not alone. Most entrepreneurs approach podcast guesting like a performance or transaction, and that's exactly why it's not working. Let explore the real reason your guesting strategy might be falling flat and how to shift from visibility-focused appearances to connection-driven conversations that actually build your business. Here's what most people get wrong: they think podcast guesting is purely about exposure. While reach matters, clients aren't created through exposure alone, they're created through connection. Your 15-Minute Action Step Ready to transform your guesting approach? First: Think about the last podcast episode that genuinely connected with you. Write down why that conversation hit you and what made you trust that person. Next: Craft one sentence that captures the lived experience you'd bring to a guest conversation. This isn't your bio, it's something you'd say in real conversation. Finally, Choose one podcast you genuinely enjoy and reach out with a personal message explaining why their show matters to you. No mass pitching, no copy-paste templates - just authentic connection. Remember, we're in what experts are calling a "trust recession." People crave genuine human connection more than ever. When you approach guesting as relationship-building instead of audience mining, everything changes. Your story combined with your expertise in a two-way conversation? That's pure gold for creating lasting business relationships that compound over time. CHAPTERS:

    00:00:00
    Why Podcast Guesting Isn't Working for Your Business

    00:05:30
    The Trust Strategy vs. Visibility Strategy

    00:12:45
    Quality Connections Over Quantity of Listeners

    00:00:00
    Why Podcast Guesting Fails

    00:04:29
    Why Smaller Shows Often Outperform Bigger Ones

    00:06:50
    Why Borrowed Credibility Matters More Than Ever

    00:10:38
    Building Community Through Podcast Relationships

    00:13:46
    15-Minute Action Plan - The Guesting Connection Strategy

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    18 min
  • Why Download Numbers Don't Equal Revenue (and What Actually Does)
    Jan 22 2026
    Why Download Numbers Don't Equal Revenue

    The truth that no one wants to tell you? I've seen podcasters with thousands of downloads per episode struggle to convert listeners into clients, while others with modest audiences generate consistent income and referrals. The difference isn't quality or consistency...

    it's connection.

    When you shift from "How do I get more people?" to "How can I help you?", everything changes. Your listeners stop being strangers and start becoming advocates, collaborators, and clients who think of you when opportunities arise.

    Community gives your work context and creates sustainable growth that doesn't depend on algorithms or trends. When your business is built on relationships, showing up stops feeling like pressure and starts feeling like participation.

    Your 15-Minute Action Step- The Connection Audit

    Ready to make the shift right now?

    Set a timer and review your last 10 points of human interaction around your podcast. Choose one person who showed genuine engagement, not the biggest name, but someone who actually cared.

    Create one simple follow-up touchpoint:

    a thank you message, a voice note, or share something of theirs.

    Remember. No pitch, no agenda, just connection. This trains you to value relationships over metrics and reminds your nervous system that growth doesn't have to feel transactional.

    Your podcast isn't just a platform; it's a relationship builder. Every conversation that continues after the episode is part of your growth strategy, whether you label it that way or not.

    Are you ready to stop chasing numbers and start building the community that will actually grow your business? It's time to put people first and watch how everything changes.

    ***WANT STEP BY STEP ACTION PLANS come hang out on SUBSTACK WITH ME where I go into the detailed action steps of the week. JOIN HERE FOR FREE

    P.S. Need help tightening up your story-to-offer connection? I'm offering free 30-minute CPR audits - Clarity on your People and Purpose to Rev up your Revenue. No sales pitch, just me giving your podcast and business some much-needed resuscitation. Visit podcastcpr.com to book yours!

    Let's Connect:

    jenn@jdragonette.com

    Instagram @jenn.dragonette

    Facebook @jennifer.dragonette

    00:00:00
    Download Numbers vs. Revenue

    00:00:30
    Why Download Numbers Don't Equal Success

    00:02:30
    The Truth About Podcast Success

    00:05:45
    Building Real Relationships Through Podcasting

    00:08:15
    People-First Marketing Strategy

    00:11:30
    Building Community Over Chasing Algorithms

    00:13:45
    15-Minute Action Step - Connection Audit

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    16 min
  • The Real Reason You Hate Selling (And How Your Story Changes Everything)
    Jan 15 2026

    GRAB YOUR PODCAST CPR AUDIT HERE

    Are you deeply uncomfortable with selling, even though you believe wholeheartedly in your work? You're not alone. Most heart-centered entrepreneurs struggle with sales because somewhere along the way, it started feeling manipulative and disconnected from who you really are.

    But what if I told you the problem isn't that you're bad at selling? The real issue is that you were taught to sell without connection. And your story? That's the bridge that changes everything.

    Your 15-Minute Story-to-Offer ACTION STEP OF THE WEEK:

    Set a timer and write one human sentence that connects your story directly to what you sell. Not a tagline or mission statement - something you could actually say to a friend that explains why you do what you do, not just what you do.

    When selling starts feeling hard, it's rarely because you need better tactics. It's usually because your audience doesn't understand why this work matters to you - and therefore why it should matter to them.

    Ready to stop feeling like a used car salesman and start showing up as the leader you are? Let's bridge that gap between your story and your success!

    ***WANT STEP BY STEP ACTION PLANS come hang out on SUBSTACK WITH ME where I go into the detailed action steps of the week. JOIN HERE FOR FREE

    P.S. Need help tightening up your story-to-offer connection? I'm offering free 30-minute CPR audits - Clarity on your People and Purpose to Rev up your Revenue. No sales pitch, just me giving your podcast and business some much-needed resuscitation. Visit podcastcpr.com to book yours!

    Let's Connect:

    jenn@jdragonette.com

    Instagram @jenn.dragonette

    Facebook @jennifer.dragonette

    Chapters

    00:00:00
    Why Most Entrepreneurs Are Uncomfortable Selling

    00:03:15
    The Problem with Selling Without Connection

    00:07:30
    How Your Story Is Already Selling You

    00:05:08
    How Your Story Naturally Connects to Your Offer

    00:05:48
    Podcasting Sales Tool

    00:07:00
    Action Step - Grow your Podcast

    00:08:37
    When Selling Feels Hard

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    11 min
  • The 3-Part Story Framework That Builds Trust and Drives Sales
    Jan 8 2026

    Are you tired of sharing your story only to feel completely drained, re-traumatized, and wondering if you've overshared? You're not alone. Many heart-centered entrepreneurs struggle with the balance between vulnerability and protection when it comes to storytelling in their content.

    Here's the truth nobody tells you: Your audience doesn't want your whole story they want the moment that changed everything.

    In this episode, I'm breaking down the exact framework for sharing your story in a way that:

    • Hooks your listeners without draining your energy
    • Builds deep trust and connection without oversharing
    • Drives sales naturally through emotional resonance
    • Protects your nervous system while being authentically vulnerable

    Your story isn't separate from your business, you ARE the business. When you can share the small moments that shaped your mission without getting lost in painful details, people become emotionally invested in your success. And that's what creates loyal customers and raving fans.

    15-Minute Bold Action Challenge:

    I'll guide you through building your own three-part story arc using your anchor line from last week's episode. This practical exercise will give you a story blueprint you can use across all your marketing, speaking, and content creation.

    Remember, vulnerability invites connection, but oversharing demands emotional labor. There's a beautiful difference, and mastering it will transform how you show up in your business.

    Ready to turn your story into your greatest business asset? Your audience is waiting for that moment of connection that says, "That's my story too. If they can do it, so can I."

    P.S. Struggling to craft your story in a way that feels safe and powerful? I'm offering free 30-minute CPR audits to help you get clarity on your people, purpose, and passion so you can generate more revenue. No hard sell, just genuine support. Visit podcastcpr.com to book yours

    00:00:00
    The Problem with Oversharing Your Story on Podcasts

    00:04:14
    Finding the Right Story Depth for Your Audience

    00:04:52
    The Power of Anchor Sentences Over Full Stories

    00:07:06
    The Three-Part Story Arc Framework

    00:10:12
    Vulnerability vs Oversharing in Business Storytelling

    00:12:24
    What Belongs and Doesn't Belong in Your Story

    00:18:15
    15-Minute Story Blueprint Action Plan

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    19 min
  • The Moment That Makes Your Audience Stop Scrolling and Start Buying
    Jan 2 2026

    Are you sitting on a story that could transform your podcast and business, but you're afraid to share it? You know the one - that defining moment that shaped who you are today. The problem isn't that your story is too big or too messy. The problem is you're trying to tell the whole thing when what your audience really needs is just one powerful sentence buried deep inside it.

    In this episode, we're exploring why your message isn't landing and how the right story fragment can create instant connection, trust, and sales. It's time to stop trauma dumping and start story selling.

    The Difference Between Sharing and Oversharing

    Most podcasters make one critical mistake: they think their audience needs the entire backstory to understand their message. But here's what's really happening - when you share too much, people's brains shut down. They feel overwhelmed instead of connected.

    What they actually need is that single moment, that emotional anchor that makes them lean in and think, "Yes, this person gets me."

    There's a massive difference between convincing and connecting. When you lead with features and benefits, you're asking people to think their way into your offer. But when you share that powerful story moment, you're inviting them to feel their way in.

    Your 15-Minute ACTION: Story Extraction Method

    Ready to find your magical lean in moment? Here's your action step:

    Step 1: Write out one defining story - every detail, every emotion, every moment. This is your private trauma dump for clarity, not content.

    Step 2: Find your anchor lines. Read through once and highlight those one or two sentences that punch you in the chest. Those throat-punch moments? That's where your magic lives.

    These emotional doorways become the heartbeat of everything you create - your podcast intro, sales pages, keynotes, and client conversations.

    Remember, you don't have to relive trauma repeatedly to make an impact. You just need to find those lean-in moments that make your audience feel seen, understood, and ready to take their next step with you.

    Are you ready to stop hiding your most powerful story and start using it to create the connection your business needs? Your audience is waiting to feel that moment of recognition where they think, "This person truly understands me."

    00:00:00 Finding Your Story's Emotional Anchor

    00:05:30 The Power of Single Moments Over Full Narratives

    00:12:45 Story Invitations vs. Hard Selling

    00:00:00 Finding Your Powerful Story Hook Without Trauma Dumping

    00:02:30 The Power of Strategic Storytelling

    00:04:45 How One Podcast Saved a Life Story

    00:07:15 Story Invitations vs Sales Pitches

    00:09:30 The 15-Minute Action Step of hte Week

    00:11:45 Using Your Story Anchors Across All Marketing Platforms

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    13 min
  • Use Your Personal Story to Stand Out in an AI-Saturated World
    Dec 25 2025

    Are you terrified that AI is going to replace you and make your podcast obsolete? I get it, that fear has kept me awake at night too. But here's what I've discovered after years of watching this technology evolve: AI can't steal the one thing that truly matters most.

    Your story. Your lived experiences. Your authentic voice.

    Welcome to the rebrand of this show, we're shifting from Beyond the Downloads to Podcast Storytelling because the landscape has changed, and it's time we talked about what really separates you from the machines.

    Here's the truth, Your audience isn't following you because you're the most optimized or polished. They're following you because there's something about you that feels human. And AI can't replicate the way your voice shifts when you talk about certain things, or why you slow down when a memory hits.

    15-Minute Bold Action Challenge: Set a timer and write down what problem your current offer solves. Then ask yourself: what version of me needed this first? Find that raw, unpolished moment, that's your story entry point.

    Ready to stop fearing AI and start using your story as your superpower? Your lived experiences are the anchor that AI can never take away from you. It's time to put your authentic voice back at the center of your podcast and business.

    ***WANT STEP-BY-STEP ACTION PLANS? Come hang out on SUBSTACK WITH ME, where I go into the detailed action steps of the week. JOIN HERE FOR FREE

    P.S. Need help tightening up your story-to-offer connection? I'm offering free 30-minute PODCAST CPR audits - Clarity on your People and Purpose to Rev up your Revenue. No sales pitch, just me giving your podcast and business some much-needed resuscitation. Visit podcastcpr.com to book yours!

    Let's Connect:

    jenn@jdragonette.com

    Instagram @‌jenn.dragonette

    Facebook @‌jennifer.dragonette

    CHAPTERS:

    00:00:00
    AI Fear and the Podcast Storytelling Rebrand - Why Your Story Can't Be Replaced

    00:01:47
    The Reality of AI Content lat

    00:03:59
    AI Replaces Information, Not Connection

    00:07:32
    Stories as Your Competitive Advantage

    00:09:36
    Using AI as a Tool, Not a Replacement

    00:13:21
    15-Minute Action Plan

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    16 min
  • Why Your Podcast Isn't Converting Into Paying Customers
    Oct 28 2025
    Are you creating valuable content that somehow isn't converting listeners into clients? You're pouring your heart into every episode, sharing incredible insights, but something's missing. Here's the truth: you don't need better content: You need to get better at storytelling. Your story is the bridge between your podcast and your profit, between your voice and their trust, between someone listening and someone buying. If your amazing content isn't converting, it's not because you lack value. You're incredibly valuable! It's because you're not being felt. The podcasts people remember and take action from are the ones that make them feel something. You can share all the strategies in the world, but if people don't connect with why it matters, they won't take action, come back, or invest in your offers. Here is the magic Sauce.... use your lived moments to create that deep trust and connection we all crave: without falling into trauma dumping or victim mode. Your 10-Minute Action Step Ready to start connecting on a deeper level? Write down the last time you felt lost, confused, or cracked open in your business. Craft a story around that moment, then ask yourself: what lessons emerged, and how could this become an episode someone deeply connects with? Remember: You don't need every detail, but you do need to be real. Your story sticks in their brain, heart, and emotional center, that's what creates transformation. Are you ready to stop shouting off a mountain top that no one is hearing and start creating content that makes people stop, listen, and feel truly seen? Your story deserves a microphone, and your audience is waiting to feel that connection.
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    19 min
  • The Listener Feedback That Converts Better Than Viral Content
    Oct 21 2025

    Are you tired of feeling like you're talking to yourself through your microphone? Your podcast might be getting downloads, but if it feels like a lonely monologue instead of building real connections, you're missing the most powerful part of podcasting: community building.

    In this episode, we're tackling the harsh reality that most podcasters are creating content machines instead of conversation starters. You're pushing out episode after episode, hoping someone will engage, but you're not creating the space for real human connection to happen.

    The problem isn't your download numbers, it's that you're focusing on what you want instead of what your audience actually needs to hear. When you're teaching from a place that's many steps ahead of where your listeners are, you lose that crucial connection point.

    I'll share why those magical feedback moments when someone says "I feel like you were in my head with that episode" are worth more than millions of views on social media content.

    Your podcast can be a powerful community-building tool, but only if you're intentionally inviting people in. Whether it's through guest opportunities, free coaching calls, or monthly community gatherings, there are countless ways to connect beyond the episode itself.

    Your 10-Minute Action Step

    Ready to start building real community today? Choose one of these three approaches:

    Option 1: Add a clear call-to-action to your next episode that invites listeners to DM you, join a free call, or connect in your community.

    Option 2: Find your most downloaded episode in your analytics, then ask your audience on social media or email why it resonated with them.

    Option 3: Start your next episode by sharing a listener's name and their takeaway, make someone feel seen while encouraging others to engage.

    Remember, entrepreneurship is lonely enough without making your podcast feel like a one-way conversation. People are craving real connections, and your show can be the bridge that brings your community together.

    Are you ready to stop creating content and start building community? Your listeners are waiting to connect with the real you.

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    16 min