PR for small business carries 3.5x more impact than paid ads yet most entrepreneurs overlook it completely. Jennifer Kaplan, founder of Evolve PR & Marketing, built a 28-person firm over 20 years by mastering earned media for small business owners ready to scale.

In this episode, she breaks down the real difference between PR and marketing, how to position yourself as an industry expert, and when outsourcing PR delivers the greatest ROI. Jennifer shares her proven small business PR strategy from building media relationships and winning awards to managing brand crises and preparing for a business exit. Whether you're a founder just starting out or an established entrepreneur building brand awareness, this episode gives you a clear framework for getting press coverage, earning credibility, and growing sustainably.

Patent attorney Austin , with 700+ US patents secured, reveals what kills patent rights before founders ever file. One social media post, one Kickstarter launch, one ChatGPT prompt could cost you everything.

In this episode, Austin breaks down what makes an invention patentable, how patent pending status protects you while you monetize, and the real cost of filing. You'll also get his counterintuitive strategy for controlling your market once your patent is approved. Perfect for startup founders and product-based entrepreneurs ready to treat intellectual property as the business asset it truly is.

CEO sales coaching expert Christopher Filipiak exposes the costly mistake founder-led businesses make when they hire salespeople before mastering revenue generation themselves. After working with 150+ companies, Christopher identified a pattern: CEOs avoid the one role where they hold the most leverage.

In this episode of Play Big Faster, he unpacks the founder-to-CEO sales transition, the $400K price tag of a failed sales hire, and why business development coaching for executives starts with mindset, not tactics. Christopher reframes sales as an act of service shifting from fear-based "get energy" to purpose-driven "give energy" — and shares the sales readiness framework every entrepreneur needs before scaling a team.

Corporate breakup coach Nadja Fromm turned 20 years of marketing executive experience into a thriving business—and she's sharing the exact playbook with you. If leaving corporate to start a business feels overwhelming, this conversation cuts through the noise. Nadja breaks down how to plan your exit strategically, build a financial runway that actually covers startup costs, and lay the marketing foundations that attract your first clients. You'll walk away knowing how to identify your zone of genius, niche down with precision, and craft messaging so clear your audience can repeat it back.

This episode is built for entrepreneurs and aspiring founders ready to stop running away from a job and start running toward a business that lasts.

Aging in place planning expert Laura Lynn Morrissey — Wall Street veteran turned home care entrepreneur — shares the financial and legal framework every business owner needs before a health crisis forces their hand. Most entrepreneurs have no will, no power of attorney, and no long-term care insurance. Laura built and sold two home care companies, cared for her mother through vascular dementia, and learned the hard way what gaps cost you.

In this episode, she breaks down the trust vs. will distinction that trips up most business owners, the four non-negotiable questions to vet any home care agency, why caregiver vetting is your first line of defense against elder financial abuse, and the seven pillars of aging well that protect your business and legacy simultaneously. Ideal for entrepreneurs 40+ who have something to protect.

Human design for entrepreneurs may be the missing framework behind your burnout. Business and life guide Mel McSherry reveals how understanding your energetic design transforms the way you build, market, and scale sustainably. With 15 years of entrepreneurial experience, Mel breaks down how human design types, energy management, and decision-making authority help founders stop working against their wiring.

Whether navigating a corporate-to-entrepreneur transition, battling projector burnout, or questioning why proven strategies aren't working for you, your human design chart holds the answers. Mel shares how aligning your business with your design builds unshakeable self-trust and drives mental, emotional, and financial profitability without hustle culture.

Asset protection attorney Matt Meredith exposes the costly LLC, trust, and tax mistakes silently draining entrepreneurs' wealth. Most business owners structure companies wrong, commingle funds, skip proper operating agreements, and meet their CPA just once a year leaving everything they've built dangerously exposed.

Matt breaks down how holding companies and Wyoming LLCs shield assets from lawsuits, when a revocable trust protects you versus leaves you exposed, why piercing the corporate veil happens and how to prevent it, and how smart S-Corp elections and tax strategy can actually fund your entire asset protection plan. He also covers the business succession planning moves your partners and heirs will thank you for.

Poverty mindset is silently sabotaging your income and it started before you turned eight. Hall of Fame speaker and 16-time author Randy Gage, the Entrepreneur Whisperer, reveals how childhood money programming creates financial self-sabotage, why undercharging signals scarcity mindset, and the prosperity consciousness shift that changes everything.

You'll walk away with Randy's four-quadrant prosperity framework, the subconscious money beliefs keeping entrepreneurs broke, and the bold pricing strategy that attracts serious clients.