• 00:00 Why you need Big Mo in your business
• 08:01 Systemize your ability to under-promise and over-deliver
• 15:41 This expert can help you grow your MSP business

Thank you to MSP Coach Brian Hoppe, for joining me to talk about his experience of scaling MSP businesses, and how he uses that experience to coach other MSPs in how to scale their own businesses.

Brian has been part of the Managed Services industry since the early 2000s. He earned both his Bachelor’s and MBA from Baylor University. For over 20 years, Brian has worked in multiple MSPs and has bought and sold multiple MSPs. He’s been everything from a technician to Ops Manager to CFO to CEO. He has grown multiple MSPs to over $5 million in revenue and managed MSPs in excess of $15 million in revenue. Brian has a thorough understanding of all the ins and outs of running a highly successful MSP. But more importantly, he understands how to help MSP leaders get the most from their business. His expertise in leadership and coaching can help any MSP owner or CEO achieve the results they want in both business and life. He is passionate about finding the right clients for his coaching practice to help take their business and leadership to the next level.

Connect with Brian on LinkedIn:

https://www.linkedin.com/in/brianhoppe/

• Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
  • http://mspmarketingedge.com/about/
• Connect with me on LinkedIn:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
• Find out about my MSP Marketing Edge service:
  • https://www.mspmarketingedge.com
• Subscribe to my YouTube channel:
  • https://www.youtube.com/mspmarketing
• You can join me in the MSP Marketing group on Facebook:
  • https://www.facebook.com/groups/mspmarketing/
• Subscribe to this podcast using your favourite podcast provider:
  • https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
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• 00:00 Build trust by doing a small thing well
• 08:04 Have you heard of Feedback Donuts?
• 10:51 Harnessing Intent Data to convert leads into prospects

Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’, and how MSPs can track and use intent data to identify and engage warm leads at the point that they’re already interested in your services.

Paul Franklin is founder of Koala B2B, an intent data lead gen company. Paul has overseen millions of pounds worth of lead generation campaigns across the Tech B2B division he ran as Publisher for Dennis Publishing. The division included IT end user, cloud , and MSP/CSP/Reseller audiences specifically. He also ran the UK Cloud Awards for 6 years, a recognition and celebration of all cloud innovation in the country.

Connect with Paul on LinkedIn:

https://www.linkedin.com/in/paul-franklin-8922236/

• Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
  • http://mspmarketingedge.com/about/
• Find out about my MSP Marketing Edge service:
  • https://www.mspmarketingedge.com
• Subscribe to my YouTube channel:
  • https://www.youtube.com/mspmarketing
• You can join me in the MSP Marketing group on Facebook:
  • https://www.facebook.com/groups/mspmarketing/
• Connect with me on LinkedIn:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
• Subscribe to this podcast using your favourite podcast provider:
  • https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
  • https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
  • https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
  • https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
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  • http

• 00:00 Don’t sell the FEATURES, sell the BENEFITS
• 03:20 3 KILLER offers to stand out from the MSP crowd
• 11:17 How to hire and integrate the best remote employees into your MSP

Thank you to Michael Nelson, Co-founder of Scaled, for joining me to talk about why MSP owners should embrace remote working, how he was able to successfully integrate remote staff into his team within his own MSP business, and how he found himself perfectly positioned to help other MSPs do the same.

Michael Nelson is a founder of Scaled, a staff-augmentation firm that deploys L2 & L3 Technical Talent for MSPs from South Africa and the owner of a successful & growth-oriented MSP in California

He started TLC Tech, a Sacramento based MSP in 2004 serving all types of clients. In 2008 the company made the transition to fully managed services. Averaging 20-30% year over year growth, the company consistently maintains best in class EBITDA. Currently with a staff of 28, the company has transitioned to being a fully remote MSP, with 30% of the staff working remotely from South Africa.

After recognizing the benefits and the market need, Michael started Scaled with Jason Knight (also a former MSP owner) to place L2 & L3 techs with MSPs

Connect with Michael on LinkedIn:

https://www.linkedin.com/in/michaelnelsonca/

• Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
  • http://mspmarketingedge.com/about/
• Subscribe to my YouTube channel:
  • https://www.youtube.com/mspmarketing
• You can join me in the MSP Marketing group on Facebook:
  • https://www.facebook.com/groups/mspmarketing/
• Find out about my MSP Marketing Edge service:
  • https://www.mspmarketingedge.com
• Connect with me on LinkedIn:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
• Subscribe to this podcast using your favourite podcast provider:
  • https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
  • https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
  • https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
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