Jamie and Craig recap the best ideas and strategies discussed at the NorCal CrossFit Affiliate Owner gathering at Diablo CrossFit on Nov 15 2025

Fun session talking about affiliate owner and coach experiences with members and sharing scaling opportunities for affiliate owners.

Diablo member Chris Graham owns a brewing supply company and is a passionate CrossFitter and recreational athlete. He's also an amateur bio-hacker and has lost more than 60 pounds since joining Diablo almost 10 years ago. We talk nutrition, injury recovery, meal prep, home-made supplements and more!

Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She's also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She's about to open her 2nd location in Oceanside in Jan 2026. We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME - IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.

We'll talk about CrossFit's return to its original tagline: Forging Elite Fitness, the new marketing campaign and the Open Schedule. We'll talk about how to get athletes ready for the Open and your affiliate as well!

Great conversation about the history of CrossFit San Francisco and CrossFit - from $0 to $3m a year! Juliet & Kelly Starrett's transition to The Ready State mobility system & education and a little about their NY Times bestseller: Built To Move.

In this very entertaining show, TJ talks about longterm business success. How to make profitable business decisions. Hiring quality coaches and more.

We loved the festival feel at NCC! And, there's room for improvement. We'll talk workout design, equipment needs, and volunteers,