David Beety named his company after one degree. At 210 water is hot. At 211 it is still just hot. At 212 you get a revolution. In Ep 15 of Out of Line, the Founder and CEO of 212° Titans sits down with Tiffany Scott for an after hours conversation about what that one degree actually costs to reach.
Dave does not soften the industry he has spent his career in. His words: staffing, whether we like it or not, has earned the bad reputation that it has. He walks through the STEAM framework he built the company on, why he will not work off a job description and shows up at your office to meet the team instead, and the difference between nice and kind. Nice is you are trying so hard and still not getting it done. Kind is asking what I can do to help you own the expectations.
The stories in this one earn their place. Forty three candidates interviewed to put one in front of a client, and the question he asked when that was not enough. The eight million dollar deal and what it took out of him. The assessment he called nonsense right up until it named his own worst weakness out loud, and why he now tells everyone who works around him about it on day one. And the moment in his personal life that turned him into a different kind of leader, which he tells without flinching.
Tiffany does not hide behind the mic either. Falling on the sword as the fastest way to disarm somebody. The realization that what stands in the way is ego, and it is never the team's ego, it is ours. Why most companies say their people are the differentiator and she is not sure they know that they are not. And why owning a business is the most uncomfortable thing she has ever done.
If you lead a team, sell for a living, or run a company where being liked has quietly started to matter more than being useful, this is the one to sit with.
CONNECT WITH DAVID BEETY
Website: https://212titans.com
LinkedIn: https://www.linkedin.com/in/david-w-beety-aaa43956
CONNECT WITH TIFFANY SCOTT
LinkedIn: https://www.linkedin.com/in/tiffanyscott421
Instagram: https://www.instagram.com/tiffisoutofline
TikTok: https://www.tiktok.com/@unbalanced.af
myScout: https://app.myscout.ai
Leveling Up: https://leveling-up.net
LISTEN AND WATCH EVERYWHERE
YouTube: https://www.youtube.com/@OutOfLinePod
Apple Podcasts: https://podcasts.apple.com/us/podcast/out-of-line-with-tiffany-scott/id1882144516
Spotify: https://open.spotify.com/show/2LnreneFTLjy1vFXVLnv9N
New episodes drop Tuesdays at 7am ET.
#staffing #staffingindustry #leadership #businesspodcast #salesleadership