Episodi

  • A vs. AI: Augment, Don't Automate Alone

    A vs. AI: Augment, Don't Automate Alone
    Jun 30 2025
    Drawing on the sources, "Augmenting Human Intelligence: The H-LAM/T System" explores Douglas C. Engelbart's visionary framework for Intelligence Augmented (IA). This system emphasizes empowering human capabilities by systematically leveraging language, artifacts, methodologies, and training, rather than solely relying on Artificial Intelligence (AI) to automate or replace human intellect. The main outcome for leaders in 2025 is to embrace the principle to "Augment, Don't Automate Alone," fostering a symbiotic relationship where technology enhances human judgment and creativity.

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    18 min
  • The Market Lymph System

    The Market Lymph System
    May 29 2025
    Discover the concept of the Market Lymph System, arguing that collective customer choice acts like an immune system against corporate messaging perceived as inauthentic ideological signaling, drawing parallels to the human lymphatic system's defense against toxins

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    11 min
  • Breaking Inertia

    Breaking Inertia
    May 28 2025
    In this segment, we hear insights from Rami Goldratt, CEO of the Goldratt Group, on a critical business concept: "inertia". He explains how this force often keeps companies doing things the same way, even when problems are evident. Rami discusses breaking inertia as a prime responsibility for leaders, highlighting how the Theory of Constraints (TOC) framework provides fundamental questions for driving change: What to change? What to change to? And how to cause the change?. We'll also touch on how achieving breakthroughs requires the positive helix of emotion, intuition, and logic. Tune in to understand how to overcome stagnation and implement meaningful change

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    15 min
  • Brand Ecosystem

    Brand Ecosystem
    May 4 2025
    This is the final edition of the 6-week My Self Startup newsletter series based on Mauricio Medeiros's Árvore da Marca (Brand Tree) book and Brand Tree Method, where we conclude by discussing the Brand Ecosystem – highlighting through his metaphor, how external forces like sun, water, soil, and air are vital for a brand's environment and growth

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    10 min
  • Brand Perception

    Brand Perception
    May 4 2025
    Explore Brand Perception—what people see, feel, and remember—as we move beyond the Brand Tree to understand how your brand lives in people's minds.

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    9 min
  • The Brand Tree Method Part 4

    The Brand Tree Method Part 4
    May 3 2025
    Uncover the invisible power of emotional impact (Shadow) and symbolic value (Pure Air) that make brands unforgettable, in this concluding episode of the Brand Tree Method series.

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    8 min
  • The Brand Tree Method Part 3

    The Brand Tree Method Part 3
    May 3 2025
    Learn how brands Bloom (Personality), Connect (Amplification via Bees), and Deliver (Fruits/Products & Offers) in Part 3 of the Brand Tree Method

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    9 min
  • The Brand Tree Method Part 2

    The Brand Tree Method Part 2
    May 3 2025
    This edition covers how values, identity, and operations turn your brand's core purpose into a visible, real-world presence.

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    9 min