In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!

You'll Learn How To:

• Introduction to the competitive matrix and its importance
• Difference between positioning and competition
• Attributes that influence customer loyalty in a bakery example
• Step-by-step guide to creating and using a competitive matrix
• Assigning weight to different attributes and calculating scores
• Application of the competitive matrix
• Importance of understanding competitors
• Leveraging competitive analysis

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

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In this episode, Fiona shares an essential tip for building strong relationships. She provides actionable strategies to enhance your customer interactions and support your business growth. Tune in!

You'll Learn How To:

• Importance of helping stockists sell your products.
• Strategies for checking in with stockists and providing product information.
• Creating engaging stories and narratives about your products.
• Relationship-building techniques with stockists and clients.
• Personalised onboarding processes for service-based businesses.
• Examples of unique client interactions that enhance service experience.
• Encouragement to create genuine human connections in business.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

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• My Daily Business Shop
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In this episode, Fiona chats with Amanda from HotHaus Glass emphasizing the importance of starting small and staying resilient. Amanda shares insights on building a brand, the creative process, and the challenges of running a business. Tune in!

You'll Learn How To:

• The importance of aesthetically pleasing
• Balancing creativity and practicality
• Sources of creative inspiration and balancing work with personal life
• Coping with copycats and the importance of originality
• Advice for aspiring artists and the necessity of formal training
• The physical demands of glassblowing
• Building an open and honest company culture
• The importance of outsourcing and working smarter
• The value of hard work and perseverance in achieving business success
• Encouraging listeners to take the first step towards their goals
• Early challenges and the journey from working in other studios to establishing their own
• Securing initial funding and managing finances for the business
• Balancing creative work with business responsibilities
• The importance of loving what you make
• Strategies for marketing and sales
• The importance of community and support
• The decision-making process behind the design

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist