Ever wondered what it actually takes to land a song on Spotify’s coveted editorial playlists? In this episode, we share the full story of how our track ended up on four different Spotify editorial playlists. From the strategy behind our release, to pitching through Spotify for Artists, to the unexpected moments along the way—we break down what worked, what didn’t, and the lessons we learned. Whether you’re an indie artist looking to boost your streams or just curious about how the playlist system works, this episode gives you an inside look at the process.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at indierootsllc@gmail.com

In this episode, we talk about how independent artists can discover their unique sound and define a style that feels authentic while also connecting with listeners. We’ll cover why genre matters for marketing, playlists, and Spotify’s algorithm, plus how your influences and creative process can guide you toward the right fit.

Whether you’re a new artist still experimenting or an established musician trying to refine your identity, this episode will give you practical steps to clarify your genre, stand out in a crowded music scene, and attract the right audience for your songs.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at indierootsllc@gmail.com

Why do so many artists give up before they ever see success? In this episode, we dive into the real challenges musicians face—burnout, lack of growth, lack of community, and the frustration of building a music career in today’s industry. You’ll learn the most common reasons independent artists quit and, more importantly, how you can avoid falling into the same traps.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at indierootsllc@gmail.com

Did you know that statistically your song only has a 20% chance of getting more than 1,000 streams? In this episode, we dive into the reasons why independent artists struggle to grow on streaming platforms. From common mistakes in songwriting and production to the strategies artists overlook when promoting their music, you’ll learn exactly what’s holding your tracks back. We’ll cover how Spotify’s algorithm works, why playlists matter, and what you can do to make your music more discoverable.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at indierootsllc@gmail.com

In this episode, we break down the key factors that help independent artists grow their streams and reach new listeners. You’ll learn what Spotify looks for when recommending songs, how to write and produce tracks that connect with your audience, and the best strategies for getting noticed by the algorithm. Whether you’re just starting out or looking to level up your music career, this episode will give you practical steps to create songs that not only sound great but also thrive on Spotify.

Perfect for indie artists, songwriters, and producers who want to grow their audience, increase streams, and build real momentum on Spotify.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at indierootsllc@gmail.com

As an independent artist, one of the biggest questions you’ll face is: how often should you release music? In today’s music industry, consistency is key — but so is quality. With streaming platforms like Spotify, Apple Music, and YouTube rewarding regular releases, many indie musicians wonder if they should be dropping new singles every few weeks, putting out an EP every few months, or saving up for a full album once a year.

In this episode, we break down how to find the right release schedule for your career. We talk about how the Spotify algorithm responds to consistent releases, how often fans expect to hear new songs, and why your personal goals as an artist should guide your music release strategy. Whether you’re trying to grow your audience, keep fans engaged, or build momentum for a bigger project, this conversation will help you strike the right balance between quantity and quality.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at indierootsllc@gmail.com

One of the biggest decisions every independent artist faces is whether to release singles or put out a full album. In today’s music industry, streaming platforms like Spotify, Apple Music, and YouTube have completely changed the way fans discover new music — which means your release strategy matters more than ever. In this episode, we break down the pros and cons of releasing singles versus albums, and how each approach can impact your growth as an indie musician.

We’ll talk about how singles can help you stay consistent, reach new listeners, and work with the algorithm, while albums allow you to tell a bigger story and deepen your connection with fans. Whether you’re an emerging artist building your first audience or an experienced indie musician planning your next project, this conversation will give you the tools to choose the best release strategy for your career.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at indierootsllc@gmail.com

As an independent artist, it’s easy to get caught in the endless cycle of posting, scrolling, and chasing engagement on Instagram, TikTok, and other platforms. Before long, social media starts to feel like an addiction, leaving you drained, distracted, and wondering if all that effort is just a waste of time. In this episode, we talk about how indie artists can avoid social media burnout and create a healthier relationship with online promotion. You’ll learn how to set boundaries, stop comparing yourself to other musicians, and use social media with intention instead of letting it take over your creative energy. This conversation is all about helping you reclaim your focus, protect your mental health, and grow your fanbase without feeling like you have to live on your phone. If you’ve ever felt stuck in the grind of content creation, this episode will show you how to turn social media into a tool that supports your music career instead of draining it.

Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

Send us an email at indierootsllc@gmail.com