In 1969, Steve Ross pulled off one of the most unlikely deals in entertainment history, transforming a New York conglomerate of funeral homes, parking lots, and cleaning services into becoming the owner of Warner Bros. In Part 1, we’ll explore how a Brooklynite with no experience in entertainment acquired one of Hollywood’s greatest studios and built an entertainment empire alongside legendary creative executives like Ahmet Ertegun, Mo Ostin, David Geffen, Jac Holzman, and Ted Ashley. Along the way, Steve Ross developed 4 core philosophies or strategies for WCI: (1) give creative executives incredible autonomy, (2) pay them so much money they’ll never leave, (3) control your distribution, and (4) growth comes from taking risks. The result was Warner Communications, an entertainment empire unlike any other, then or now. More From Hi Barr Follow us on X + Instagram + YouTube + Linkedin Sign up for our newsletter Email us: contact@hibarrmedia.com Listen to Hi Barr’s You Had To Be There podcast! For business inquiries, please email: contact@hibarrmedia.com Credits Writing, research, and production by Web Barr. Artwork by Dylan Lathrop. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Chapters (00:00): Opening Monologue (0:19:00): Mea Culpa & The Road Ahead (0:24:50): From Funerals to Hollywood (0:46:45): Warner Bros. & Sinatra's Big Deal (1:26:00): Ted Ashley & Warner Bros. Pictures (1:38:00): Warner Bros. Records (1:52:00): Buying Jac Holzman's Elektra (2:04:00): Landing David Geffen's Asylum (2:27:00): 4 Pillars: Autonomy (2:42:00): 4 Pillars: Money + Perks = Loyalty (3:02:00): 4 Pillars: Controlling Distribution Sources Master of the Game: How Steve Ross rode the light fantastic from undertaker to creator of the largest media conglomerate Time Warner in the world - Connie Bruck Exploding: The Highs, Hits, Hype, Heroes, and Hustlers of the Warner Music Group - Stan Cornyn Sonic Boom: The Impossible Rise of Warner Bros. Records, from Hendrix to Fleetwood Mac to Madonna to Prince - Peter Ames Carlin Becoming Elektra: The True Story of Jac Holzman's Visionary Record Label - Mick Houghton & Jac Holzman The Last Sultan: The Life and Times of Ahmet Ertegun - Robert Greenfield Off the Record: An Oral History of Popular Music - Joe Smith The Operator: David Geffen Builds, Buys, and Sells the New Hollywood - Tom King Tetragrammaton - with Bob Pittman The History of the Eagles Learn more about your ad choices. Visit megaphone.fm/adchoices
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