How do you make luxury retail feel personal, seamless and genuinely useful?

In this episode of Marketing in the Madness, Katie Street sits down with Hannah Creighton, Head of Retail Operations at JOSEPH, live from Retail Tech Show.

Together, they explore how JOSEPH is elevating the in-store experience through clienteling, data, omnichannel retail and technology that actually makes life easier for both customers and store teams.

Topics covered include: 00:00 Introduction to Hannah Creighton and JOSEPH 00:59 The story behind the JOSEPH brand 02:41 Bringing the customer journey to life in store 03:00 Why client relationships matter in luxury retail 04:33 What happens when you walk into a JOSEPH store 05:56 How JOSEPH uses clienteling to personalise the experience 06:47 The technology behind better customer service 08:25 Using data to make shopping easier 09:33 JOSEPH’s omnichannel journey and pick from store 10:54 Why AI should start with the problem, not the hype 12:46 The dream of seamless stock availability 13:59 Why tech should enhance, not interrupt, the store experience

If you’re interested in retail technology, luxury fashion, clienteling, omnichannel retail or the future of in-store experiences, this episode is for you.

Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Hannah Creighton LinkedIn: https://www.linkedin.com/in/hannah-creighton-07864618/?skipRedirect=true

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

What makes an event worth leaving the house for?

Recorded live at the Retail Technology Show, Katie Street sits down with events expert Donna Easton to explore why the best business opportunities still happen when people meet face-to-face.

They discuss what separates a memorable event from another corporate gathering, why valuable content should always come before a sales pitch and how brands can create experiences that people genuinely want to be part of.

From understanding your audience to designing moments that build stronger relationships, Donna and Katie share practical advice for anyone planning, hosting or attending a B2B event.

Subscribe to Marketing in the Madness for more conversations with the people shaping the future of marketing, retail and business.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Donna Easton LinkedIn: https://www.linkedin.com/in/donna-easton-joyologist/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

What does the future of retail look like when AI understands not just what customers search for, but what they actually mean?

Recorded live at the Retail Technology Show, Katie Street sits down with Komal Koul, Head of Digital Performance at Currys, to explore how artificial intelligence is transforming retail, marketing and customer experience.

Komal explains how Currys is approaching the move from traditional keyword searches to conversational, intent-led discovery. Customers are no longer simply searching for “Bluetooth speakers”; they are asking for “a speaker I can take to the beach”.

Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Komal Koul LinkedIn: https://www.linkedin.com/in/komal-koul-0b900213/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

What if the most sustainable fashion brand was one that didn’t make any new clothes?

In this episode of Marketing in the Madness, recorded live at the Retail Technology Show, Katie Street sits down with Stuart Trevor - founder of AllSaints and now founder of the eponymous fashion brand, Stuart Trevor.

Stuart shares the story behind building AllSaints into one of Britain’s most recognisable fashion brands, from his early obsession with David Bowie and customised vintage clothing to securing orders from some of the world’s biggest department stores during his first season.

He also explains why he returned to fashion with a completely different business model: creating designer collections using vintage, recycled and upcycled clothing rather than producing new garments.

Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Stuart Trevor: LinkedIn: https://www.linkedin.com/in/stuart-trevor-b201b912/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

What does it actually take to prove marketing works?

In this episode of Marketing in the Madness, Katie Street sits down with Jamie Irving, SVP of Media, Insight and Effectiveness at Pentland Brands, the group behind Speedo, Berghaus, Canterbury, Mitre, Kickers, Ellesse and more!

Jamie shares what it means to run media and performance across a portfolio of heritage and challenger brands, why commercial marketers need to understand the P&L and how brands can measure effectiveness when customer journeys are more fragmented than ever.

From AI search and Shopify to TikTok Shop, out-of-home, incrementality and the return of media mix modelling, this episode gets into the stuff marketers are really trying to figure out right now.

Listen to the full episode now. Recorded live at Retail Tech Show.

Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Jamie Irving LinkedIn: https://www.linkedin.com/in/jamie-irving-36962820/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Join Katie Street live from the Retail Tech Show for this episode of Marketing in the Madness, featuring Mitchell Vergeer, Head of Retail at Axel Arigato.

In this conversation, Katie and Mitchell explore how Axel Arigato is rethinking the in-store retail experience by moving away from traditional sales tactics and creating spaces built around human connection, community, music, events and memorable customer moments (yes, actual parties in their store!)

Mitchell shares how Axel Arigato’s store design, service culture and event strategy all work together to make retail feel more approachable, relaxed and genuinely engaging.

From chess nights in Paris to DJ-led store openings in Copenhagen, this episode dives into why physical stores still matter, especially for younger audiences looking for experiences that go beyond the product.

Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Mitchell Vergeer LinkedIn: https://www.linkedin.com/in/mitchell-vergeer-15506b52/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

In this episode of Marketing in the Madness, Katie Street speaks to Sue Azari, E-commerce Industry Lead at AppsFlyer about the future of fashion e-commerce, app marketing, omnichannel retail, social commerce and AI-powered shopping.

Sue shares key insights from AppsFlyer’s State of E-commerce Report 2026, including why brands are focusing more on retention, remarketing and web-to-app journeys as customer acquisition becomes more expensive.

Katie and Sue also discuss standout retail experiences from Zara, H&M, M&S, Charlotte Tilbury and Vinted, plus the rise of TikTok Shop, resale, live shopping, influencer marketing and AI assistants in product discovery.

Perfect for anyone working in e-commerce, fashion, beauty, retail, CRM, performance marketing or app growth.

Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.

AppsFlyer State of E-commerce Report 2026:

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Sue Azari LinkedIn: https://www.linkedin.com/in/susan-azari/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

#Ecommerce #AppMarketing #RetailMarketing #FashionEcommerce #SocialCommerce #AppsFlyer #TikTokShop #OmnichannelRetail #CustomerRetention #Remarketing #AIShopping #MarketingPodcast

In this special live episode of Marketing in the Madness, recorded at the Retail Tech Show, Katie Street sits down with Fabrice Khullar, Director of Product Experience at Boots, to talk retail transformation, AI, product experience, UX and the future of the customer journey.

Fabrice shares what it takes to lead digital transformation inside a major retail brand such as Boots, what retailers need to do to move faster and how product and UX teams can help businesses stay closer to what customers actually need.

They also explore agentic commerce, fragmented buying journeys, the continued power of physical stores, Gen Z’s relationship with technology and why experimentation needs to become a core part of how retail teams plan and build.

Chapter: 00:00 Live from the Retail Tech Show 00:24 Meet Fabrice Khullar from Boots 01:09 Leading digital transformation at Boots 02:26 Why retail needs to adapt faster 05:44 Building flexible tech and teams 07:23 Making experimentation the plan 10:51 The new customer journey 13:46 Tracking fragmented buying behaviour 19:37 What’s next for retail product experience 20:30 Why channels stack, not replace 22:18 The power of in-store shopping 23:08 Gen Z, authenticity and tech backlash 25:49 Creating consistency across every touchpoint 27:10 The future of product and UX 28:37 Final thoughts

Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.

Subscribe for more live sessions, marketing insights and conversations from the people shaping the future of the industry.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Fabrice Khullar LinkedIn: https://www.linkedin.com/in/fabrice-khullar-4309153/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/