How do you make luxury retail feel personal, seamless and genuinely useful?

In this episode of Marketing in the Madness, Katie Street sits down with Hannah Creighton, Head of Retail Operations at JOSEPH, live from Retail Tech Show.

Together, they explore how JOSEPH is elevating the in-store experience through clienteling, data, omnichannel retail and technology that actually makes life easier for both customers and store teams.

Topics covered include: 00:00 Introduction to Hannah Creighton and JOSEPH 00:59 The story behind the JOSEPH brand 02:41 Bringing the customer journey to life in store 03:00 Why client relationships matter in luxury retail 04:33 What happens when you walk into a JOSEPH store 05:56 How JOSEPH uses clienteling to personalise the experience 06:47 The technology behind better customer service 08:25 Using data to make shopping easier 09:33 JOSEPH’s omnichannel journey and pick from store 10:54 Why AI should start with the problem, not the hype 12:46 The dream of seamless stock availability 13:59 Why tech should enhance, not interrupt, the store experience

If you’re interested in retail technology, luxury fashion, clienteling, omnichannel retail or the future of in-store experiences, this episode is for you.

Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Hannah Creighton LinkedIn: https://www.linkedin.com/in/hannah-creighton-07864618/?skipRedirect=true

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

What makes an event worth leaving the house for?

Recorded live at the Retail Technology Show, Katie Street sits down with events expert Donna Easton to explore why the best business opportunities still happen when people meet face-to-face.

They discuss what separates a memorable event from another corporate gathering, why valuable content should always come before a sales pitch and how brands can create experiences that people genuinely want to be part of.

From understanding your audience to designing moments that build stronger relationships, Donna and Katie share practical advice for anyone planning, hosting or attending a B2B event.

Subscribe to Marketing in the Madness for more conversations with the people shaping the future of marketing, retail and business.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Donna Easton LinkedIn: https://www.linkedin.com/in/donna-easton-joyologist/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

What does the future of retail look like when AI understands not just what customers search for, but what they actually mean?

Recorded live at the Retail Technology Show, Katie Street sits down with Komal Koul, Head of Digital Performance at Currys, to explore how artificial intelligence is transforming retail, marketing and customer experience.

Komal explains how Currys is approaching the move from traditional keyword searches to conversational, intent-led discovery. Customers are no longer simply searching for “Bluetooth speakers”; they are asking for “a speaker I can take to the beach”.

Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Komal Koul LinkedIn: https://www.linkedin.com/in/komal-koul-0b900213/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/