ChatGPT or Claude? How to Get More From AI in Marketing
Impossibile aggiungere al carrello
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
ChatGPT or Claude? How to Get More From AI in Marketing
-
Letto da:
-
Di:
Using AI in marketing but still feel like you’re falling behind?
Between ChatGPT, Claude and another new tool every week, knowing where to focus can feel overwhelming.
Dr Lauren Ingram, founder of Next Big Thing joins Katie Street on Marketing in the Madness to share how marketers can build confidence with AI and get more from the tools they already use.
Drawing on her experience at Meta, Amazon and Wispr Flow, Lauren explains why going deeper with one AI platform can help, how to make time for learning and why saving time should give us space to think.
They also explore what’s holding women back from using AI, why representation matters in the decisions being made and how to bring some curiosity and fun back into learning new technology.
Chapters: 00:00 Meet Dr Lauren Ingram 01:30 From Meta to building a women’s tech community 03:28 What’s holding women back from using AI? 07:21 Knowing your worth and charging for your expertise 14:16 Representation in AI decision-making 18:48 Choosing an AI platform and giving it context 24:14 Making time to learn without burning out 30:04 Why even AI insiders feel behind 31:25 ChatGPT vs Claude and the 90/10 approach 34:39 AI tools for marketing and creative work 40:20 A different way to think about AI 43:19 AI Girl Gang and making technology feel fun again
Now we want to know: which AI tool do you use most and what would you like to get better at?
Let us know in the comments.
Subscribe to Marketing in the Madness for more conversations with the people shaping marketing’s future.
Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Lauren Ingram https://www.linkedin.com/in/ingramlauren/
Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/
Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/
Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/