Episode Overview

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with AI strategist and fractional CMO Alan Martinez to unpack one of the biggest hidden risks in modern marketing: fragmented, ungoverned AI systems.

They explore how “shadow AI” is already acting as your brand, why disconnected tools create operational chaos, and how companies can move from reactive automation to a coherent, on-brand AI growth engine built on governance, accountability, and identity.

What You’ll Learn

✅ Why AI is already representing your brand—whether you planned for it or not

✅ How “shadow AI” creates customer experience collisions and hidden costs

✅ The difference between scripting AI and giving it a “constitution”

✅ How to build brand-aligned AI systems that scale safely and consistently

✅ What AI governance really means (beyond employee usage policies)

✅ How to avoid the “sea of sameness” in AI-generated marketing

✅ Why taste, brand voice, and principles are your real competitive moat

Featured Guest

Alan Martinez – AI Strategist & Fractional CMO

Alan is the founder of Noble Digital and has led growth and acquisition strategies resulting in:

• A $300M exit tied to a Shark Tank success story

• Scaling companies into the Inc. 5000

• Revenue acceleration across SaaS, fintech, healthcare, cybersecurity, and consumer brands

He is also the author of The Brand Experience AI Operating System, a framework for governing AI systems at scale while preserving brand integrity.

Connect with Alan on LinkedIn: https://www.linkedin.com/in/allenmartinez/

Episode Highlights

🔹 What “shadow AI” is and how it quietly damages customer trust

🔹 Real-world example of AI systems contradicting each other in enterprise workflows

🔹 Why most companies automate before defining brand rules

🔹 The “taste gap” and how AI commoditizes positioning

🔹 Mercedes-Benz’s AI assistant as a model for brand-aligned AI behavior

🔹 Governance, accountability, and identity as the 3 pillars of scalable AI

🔹 How to reduce regulatory, legal, and operational risk

🔹 Why AI needs principles—not just prompts

Connect and Explore More

Host – Emanuel Rose

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Guest – Alan Martinez

LinkedIn: https://www.linkedin.com/in/allenmartinez/

Further Reading or Resources

📘 Emanuel Rose’s book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

📝 Related blog post (deep dive on this episode’s topic): https://emanuelrose.com/turn-fragmented-ai-into-a-coherent-on-brand-growth-engine/

🌐 Emanuel Rose’s website:https://emanuelrose.com/

👍 Like this video if you found it valuable

📌 Subscribe for more conversations on AI, marketing, and business growth

💬 Comment below: Is your company governing AI—or just buying tools?

🔔 Turn on notifications so you never miss an episode of Marketing in the Age of AI

#MarketingInTheAgeOfAI #AIinMarketing #AIGovernance #ArtificialIntelligence #DigitalMarketing #BrandStrategy #AIForBusiness #CMO #MarketingPodcast #BusinessGrowth #Automation #CustomerExperience #SaaS #MarTech #FutureOfMarketing #EmanuelRose #AlanMartinez #AITransformation

🎙️ Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Sean Griffith, founder of Truffle, to explore how AI-powered hiring tools and modern SEO strategies are reshaping how small businesses recruit and scale. From generative search visibility to smarter interview workflows, this conversation breaks down what’s working now—and what’s coming next—for SaaS founders and operators.

🧠 What You’ll Learn:

• How AI-driven interview platforms help SMBs move beyond resumes

• Why generative search, AEO, and GEO are changing SEO strategy

• How Truffle uses AI to rank and match candidates by fit and culture

• Lessons from scaling SimpleTexting from $1M to $40M ARR with SEO

• Practical ways small teams can adopt enterprise-level hiring intelligence

• Why custom GPTs are becoming a core business advantage

  
  

👤 Featured Guest:

Sean Griffith is the founder of Truffle, an AI-powered interview and hiring intelligence platform built for small and growing businesses. Previously, Sean played a key role in scaling SimpleTexting to $40M ARR using a self-serve, SEO-first growth strategy. His work focuses on practical SaaS execution, operational leverage, and using AI to solve real business problems—especially in hiring.

Connect with Sean:https://www.linkedin.com/in/griffithsean/

⭐ Episode Highlights:

• Why resumes are losing relevance in modern hiring

• How one-way video interviews save time without removing the human element

• Using AI to detect AI-generated interview fraud

• Early wins and challenges with generative search discovery

• Product-led growth pricing strategies for SaaS

• The future of hiring intelligence beyond first-round interviews

• How teams are using custom GPTs to stay aligned and move faster

🔗 Connect and Explore More:

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading or Resources:

• Blog post on this episode’s topic:https://emanuelrose.com/ai-hiring-intelligence-and-seo-growth-lessons-from-truffle/

• 📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

👍 Like this video if you found it useful

💬 Share your thoughts or questions in the comments

🔔 Subscribe for more conversations on AI, marketing, and practical growth strategies

#MarketingInTheAgeOfAI #AIHiring #HiringTech #SaaS #AIRecruiting #SmallBusinessGrowth #SEO #AEO #GenerativeSearch #TruffleAI #AIinBusiness #ProductLedGrowth #CustomGPTs #B2BMarketing #FutureOfWork

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Brian Searle, founder of Insider Perks and Modern Campground, to explore how AI, automation, and smart tools are revolutionizing marketing and guest experiences in outdoor hospitality. Learn how campgrounds are using AI chatbots, custom automations, and innovative strategies to work smarter, save time, and delight customers.

What You'll Learn:

• How AI chatbots and voice assistants improve the guest experience and operational efficiency.

• Strategies for leveraging automation to save time and increase revenue.

• Insights on the future of outdoor hospitality and marketing in the AI era.

• Practical examples of integrating AI with reservations, upsells, and personalized guest services.

• The balance between automation and human touch in creating meaningful customer interactions.

Featured Guest:

Brian Searle – Founder & CEO of Insider Perks and Modern Campground. With nearly 20 years of experience at the intersection of technology and marketing, Brian is a pioneer in applying AI to enhance marketing effectiveness and guest experience in outdoor hospitality.

Episode Highlights:

• Brian’s journey from video blogging to building AI-driven solutions for campgrounds.

• How AI can replace repetitive tasks while maintaining personalized guest engagement.

• Insights into generative AI, SEO, and customer-centric marketing strategies.

• The three guiding principles for AI implementations: save time, make money, and enhance the guest experience.

• Predictions for the future of consulting, custom integrations, and in-person community building in the age of AI.

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

  Official Website: https://emanuelrose.com/

  AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Connect with Brian Searle:LinkedIn: https://www.linkedin.com/in/insiderperks/

Further Reading or Resources:

• Full blog post on AI in campgrounds: https://emanuelrose.com/ai-campgrounds-and-the-new-rules-of-customer-centric-marketing/

If you enjoyed this episode, subscribe to the channel, hit the like button, and leave a comment sharing your thoughts on how AI could transform your business. Stay ahead of the curve and join our growing community of marketers embracing the AI revolution!

#AIPodcast #MarketingInTheAgeOfAI #DigitalMarketing #BusinessGrowth #AIInsights #OutdoorHospitality #CampgroundMarketing #Automation #AIChatbots #GuestExperience #MarketingStrategy #FutureOfMarketing #EmanuelRose #BrianSearle #CustomAutomation

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with SEO strategist Daniel Horowitz to explore how AI-powered search and “answer engines” are changing the rules of visibility online. Learn why shaping your narrative across all digital channels is more important than ever and how businesses can stay discoverable in an AI-driven world.

What You'll Learn:

• How AI search differs from traditional SEO and why narrative matters

• The concept of “Search Everywhere Optimization” (SEO, GEO, AEO)

• Practical tactics for optimizing content across websites, social media, and PR

• The role of topical authority and narrative drivers in AI discoverability

• Tools and strategies to monitor AI visibility and improve search performance

Featured Guest:

Daniel Horowitz is a seasoned SEO strategist with experience leading AI-integrated search strategies at Informatica. He has successfully scaled SEO systems for top brands like Shopify and E*Trade, and brings a unique perspective as both a published writer and comic creator.

Episode Highlights:

• Understanding the evolution from SEO to AI-driven search

• Why narrative drivers are key to controlling how your brand shows up

• Practical tips for updating old content, leveraging FAQs, and structuring pages for both humans and AI

• Using AI SEO toolkits to monitor brand visibility and product discoverability

• Insights on cross-functional collaboration between marketing, product, and sales teams

• Real-world examples from Informatica’s journey to cloud solutions

Connect and Explore More:

• Connect with Emanuel Rose:

• • LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  • Instagram: https://www.instagram.com/emanuelroseauthor/

  • Facebook: https://www.facebook.com/EmanuelRoseAuthor

  • YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

• Connect with Daniel Horowitz:

• • LinkedIn: https://www.linkedin.com/in/danielhorowitzseo/

Further Reading or Resources:

• Blog post on this episode’s topic: https://emanuelrose.com/search-everywhere-optimization-turning-ai-engines-into-narrative-allies/

• Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Emanuel’s website: https://emanuelrose.com/

Subscribe to Marketing in the Age of AI for more actionable insights on AI, marketing, and digital visibility. Like, comment, and share this video to help others navigate the AI-powered search revolution!

#MarketingInTheAgeOfAI #AISEO #AEO #GEO #SearchEverywhereOptimization #ContentStrategy #DigitalMarketing #SEOTips #AIForBusiness #NarrativeDrivers #TopicalAuthority #AIVisibility #EmanuelRose #DanielHorowitz

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with John Corcoran, cofounder of Rise25, to explore how podcasting can fuel real B2B growth. From authentic conversations to strategic prospecting and the mindset shifts required for success, discover why podcasts are more than just content—they’re powerful tools for connection, influence, and ROI.

What You'll Learn:

• How to use podcasts as a multidimensional marketing tool beyond content marketing.

• Effective strategies for prospecting, client engagement, and strategic partnerships through podcasting.

• Tips for overcoming perfectionism and building confidence on audio and video platforms.

• The Dream 200 approach for identifying your ideal clients and key industry influencers.

• How AI and automation can streamline podcast workflows without sacrificing the human touch.

• Ways to repurpose podcast content into blogs, emails, social posts, and even books.

  
  

Featured Guest:

John Corcoran – A recovering attorney, accomplished author, and former Clinton White House speechwriter. John co-founded Rise25, a firm helping B2B businesses maximize ROI through podcasting. Featured in Forbes, Entrepreneur, and Business Insider, John has conducted over a thousand interviews across industries, providing deep insights on marketing, strategy, and content creation.

Episode Highlights:

• The pre-interview process: setting up guests for authentic, engaging conversations.

• Using podcasts to understand your ICP (ideal client profile) and refine your outreach strategy.

• Overcoming fear, perfectionism, and impostor syndrome when starting a podcast.

• Leveraging AI for research, scheduling, and content repurposing while keeping the conversation human.

• The strategic benefits of interviewing referral partners, industry leaders, and current clients.

• Multichannel content strategy: turning one episode into multiple marketing assets.

  
  

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

  Website: https://emanuelrose.com/

• Connect with John Corcoran:

  LinkedIn: https://www.linkedin.com/in/corcoran/

  Website & Contact: https://rise25.com/ | john@rise25.com

Further Reading or Resources:

• Read the companion blog post: https://emanuelrose.com/turn-your-b2b-podcast-into-a-revenue-engine-not-a-content-hobby/

• Explore Emanuel’s book on AI-driven marketing: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you found value in this episode, subscribe to our channel, like the video, and share your thoughts in the comments below. Don’t forget to check out the blog post for deeper insights and practical takeaways!

#MarketingInTheAgeOfAI #B2BMarketing #PodcastGrowth #Rise25 #EmanuelRose #JohnCorcoran #PodcastMarketing #B2BLeadGeneration #ContentMarketing #AIinMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth #PodcastTips #Dream200