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Marketing in the Age of AI

Marketing in the Age of AI

Di: Emanuel Rose
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A proposito di questo titolo

 Empower Your Business at the Intersection of Technology and Authenticity Welcome to the dawn of a new era in marketing—a world where artificial intelligence merges seamlessly with human creativity to forge unparalleled customer connections. “Marketing in the Age of AI” with Emanuel Rose is your gateway to mastering this frontier. Who We Speak To: Leadership is a journey of constant evolution and learning. Tailored for CEOs, Founders, Principals, and CMOs, this podcast serves as the compass for navigating the ever-changing marketing landscape with intelligence and authenticity.Emanuel Rose Economia Marketing Marketing e vendite
Episodi
  • AI Governance & Brand Identity: Turning Fragmented AI Into a Scalable Growth Engine 🤖📈

    AI Governance & Brand Identity: Turning Fragmented AI Into a Scalable Growth Engine 🤖📈
    Jan 21 2026

    Episode Overview

    In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with AI strategist and fractional CMO Alan Martinez to unpack one of the biggest hidden risks in modern marketing: fragmented, ungoverned AI systems.

    They explore how “shadow AI” is already acting as your brand, why disconnected tools create operational chaos, and how companies can move from reactive automation to a coherent, on-brand AI growth engine built on governance, accountability, and identity.


    What You’ll Learn

    ✅ Why AI is already representing your brand—whether you planned for it or not

    ✅ How “shadow AI” creates customer experience collisions and hidden costs

    ✅ The difference between scripting AI and giving it a “constitution”

    ✅ How to build brand-aligned AI systems that scale safely and consistently

    ✅ What AI governance really means (beyond employee usage policies)

    ✅ How to avoid the “sea of sameness” in AI-generated marketing

    ✅ Why taste, brand voice, and principles are your real competitive moat


    Featured Guest

    Alan Martinez – AI Strategist & Fractional CMO

    Alan is the founder of Noble Digital and has led growth and acquisition strategies resulting in:

    • A $300M exit tied to a Shark Tank success story

    • Scaling companies into the Inc. 5000

    • Revenue acceleration across SaaS, fintech, healthcare, cybersecurity, and consumer brands

    He is also the author of The Brand Experience AI Operating System, a framework for governing AI systems at scale while preserving brand integrity.

    Connect with Alan on LinkedIn: https://www.linkedin.com/in/allenmartinez/


    Episode Highlights

    🔹 What “shadow AI” is and how it quietly damages customer trust

    🔹 Real-world example of AI systems contradicting each other in enterprise workflows

    🔹 Why most companies automate before defining brand rules

    🔹 The “taste gap” and how AI commoditizes positioning

    🔹 Mercedes-Benz’s AI assistant as a model for brand-aligned AI behavior

    🔹 Governance, accountability, and identity as the 3 pillars of scalable AI

    🔹 How to reduce regulatory, legal, and operational risk

    🔹 Why AI needs principles—not just prompts


    Connect and Explore More

    Host – Emanuel Rose

    Website: https://emanuelrose.com/

    LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

    Instagram: https://www.instagram.com/emanuelroseauthor/

    Facebook: https://www.facebook.com/EmanuelRoseAuthor

    YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx


    Guest – Alan Martinez

    LinkedIn: https://www.linkedin.com/in/allenmartinez/


    Further Reading or Resources

    📘 Emanuel Rose’s book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

    📝 Related blog post (deep dive on this episode’s topic): https://emanuelrose.com/turn-fragmented-ai-into-a-coherent-on-brand-growth-engine/

    🌐 Emanuel Rose’s website:https://emanuelrose.com/



    👍 Like this video if you found it valuable

    📌 Subscribe for more conversations on AI, marketing, and business growth

    💬 Comment below: Is your company governing AI—or just buying tools?

    🔔 Turn on notifications so you never miss an episode of Marketing in the Age of AI



    #MarketingInTheAgeOfAI #AIinMarketing #AIGovernance #ArtificialIntelligence #DigitalMarketing #BrandStrategy #AIForBusiness #CMO #MarketingPodcast #BusinessGrowth #Automation #CustomerExperience #SaaS #MarTech #FutureOfMarketing #EmanuelRose #AlanMartinez #AITransformation
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    21 min
  • Leading With AI: How to Win Early With Smarter Marketing & Discovery Strategies 🤖📈

    Leading With AI: How to Win Early With Smarter Marketing & Discovery Strategies 🤖📈
    Jan 13 2026
    📌 Episode Overview:Adapting to AI is no longer optional—it is a business imperative. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with innovation leader Amir Elion to explore how organizations can move from experimentation to sustainable competitive advantage using AI.Together, they discuss how AI is transforming marketing operations, redefining digital discovery through Generative Engine Optimization (GEO), and enabling companies of all sizes to compete more effectively. From enterprise adoption challenges to practical frameworks for implementation, this conversation delivers a grounded, executive-level perspective on what it really takes to win with AI.🧠 What You’ll Learn:How AI is reshaping modern marketing workflows and team productivityWhy Generative Engine Optimization (GEO) matters more than traditional SEOHow small and mid-sized companies can outperform larger competitors using AIPractical frameworks for moving from AI experimentation to real business valueHow to create long-tail, AI-friendly content that drives qualified trafficWhy experimentation and iteration are essential for AI success👤 Featured Guest:Amir Elion – Business Innovation & Transformation LeaderFounder of Think Big Leaders and Co-Founder of Global Green Action Day, Amir brings deep expertise from leading digital innovation programs at Amazon Web Services (AWS) in the Nordics. He has worked with global organizations including Volvo Group and Adobe and regularly speaks at international conferences on generative AI, cloud strategy, and enterprise innovation.Amir specializes in bridging the gap between business strategy and emerging technology—helping leaders translate AI capabilities into measurable outcomes.⭐ Episode Highlights:Enterprise vs. startup AI adoption: why leadership matters mostHow marketing discovery is changing with AI agents and search overviewsEarly opportunities in GEO (Generative Engine Optimization)Using AI to generate scalable long-tail content strategiesBuilding internal AI tools to automate proposals, content, and workflows“Service as software” and the rise of micro-tools for business productivityWhy AI adoption should be treated like training a new employee—not a one-time testThe continued importance of live events and authentic relationships in an AI-driven world🌐 Connect and Explore More:Connect with the Host – Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest – Amir ElionLinkedIn: https://www.linkedin.com/in/amirelion/📚 Further Reading or Resources:Blog post (full breakdown of this episode’s topic):https://emanuelrose.com/leading-with-ai-from-experiments-to-enduring-advantage/Host website:https://emanuelrose.com/Emanuel Rose’s book – Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Amir Elion’s consulting firm:https://thinkbigleaders.comAmir’s AI-powered advertising tool:https://gloryhack.comIf you found this episode valuable, please:✅ Like the video✅ Subscribe to the channel✅ Turn on notifications✅ Share with your team or network✅ Leave a comment with your biggest AI challenge or takeawayYour engagement helps more leaders discover how to navigate marketing in the age of AI.#MarketingInTheAgeOfAI #AIMarketing #DigitalInnovation #GEO #GenerativeEngineOptimization #AIForBusiness #BusinessGrowth #MarketingStrategy #AIAdoption #InnovationLeadership #EnterpriseAI #FutureOfMarketing #ArtificialIntelligence #EmanuelRose #AmirElion #MarketingPodcast #AITransformation
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    24 min
  • AI Hiring Intelligence, Generative Search & SEO Growth for SMBs 🚀 | Sean Griffith of Truffle

    AI Hiring Intelligence, Generative Search & SEO Growth for SMBs 🚀 | Sean Griffith of Truffle
    Dec 29 2025

    🎙️ Episode Overview:

    In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Sean Griffith, founder of Truffle, to explore how AI-powered hiring tools and modern SEO strategies are reshaping how small businesses recruit and scale. From generative search visibility to smarter interview workflows, this conversation breaks down what’s working now—and what’s coming next—for SaaS founders and operators.


    🧠 What You’ll Learn:

    • How AI-driven interview platforms help SMBs move beyond resumes

    • Why generative search, AEO, and GEO are changing SEO strategy

    • How Truffle uses AI to rank and match candidates by fit and culture

    • Lessons from scaling SimpleTexting from $1M to $40M ARR with SEO

    • Practical ways small teams can adopt enterprise-level hiring intelligence

    • Why custom GPTs are becoming a core business advantage


    👤 Featured Guest:

    Sean Griffith is the founder of Truffle, an AI-powered interview and hiring intelligence platform built for small and growing businesses. Previously, Sean played a key role in scaling SimpleTexting to $40M ARR using a self-serve, SEO-first growth strategy. His work focuses on practical SaaS execution, operational leverage, and using AI to solve real business problems—especially in hiring.

    Connect with Sean:https://www.linkedin.com/in/griffithsean/


    ⭐ Episode Highlights:

    • Why resumes are losing relevance in modern hiring

    • How one-way video interviews save time without removing the human element

    • Using AI to detect AI-generated interview fraud

    • Early wins and challenges with generative search discovery

    • Product-led growth pricing strategies for SaaS

    • The future of hiring intelligence beyond first-round interviews

    • How teams are using custom GPTs to stay aligned and move faster


    🔗 Connect and Explore More:

    Connect with Host Emanuel Rose:

    Website: https://emanuelrose.com/

    LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

    Instagram: https://www.instagram.com/emanuelroseauthor/

    Facebook: https://www.facebook.com/EmanuelRoseAuthor

    YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx


    📚 Further Reading or Resources:

    • Blog post on this episode’s topic:https://emanuelrose.com/ai-hiring-intelligence-and-seo-growth-lessons-from-truffle/

    • 📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/


    👍 Like this video if you found it useful

    💬 Share your thoughts or questions in the comments

    🔔 Subscribe for more conversations on AI, marketing, and practical growth strategies



    #MarketingInTheAgeOfAI #AIHiring #HiringTech #SaaS #AIRecruiting #SmallBusinessGrowth #SEO #AEO #GenerativeSearch #TruffleAI #AIinBusiness #ProductLedGrowth #CustomGPTs #B2BMarketing #FutureOfWork
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    22 min
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