Season #6: Episode #2
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Season #6: Episode #2
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Building a community - whether that's around your business, your brand or your life - takes a very specific set of skills. And in this episode, Harmeet from Axies Digital makes the case that those skills are exactly the same in both. We talk about what it really means to build a community rather than just an audience, why so many businesses mistake followers for belonging and what the people who build genuinely loyal, engaged communities around their work have in common with the people who do the same thing in their personal lives.
But what makes this conversation one I keep thinking about is the moment Harmeet gets really honest. There's a point where something shifts - a deep experience shared, a vulnerability that reframes everything we'd been talking about and it's a reminder that the most powerful thing you can bring to a community, in business or anywhere else, is the willingness to be real. If you've ever held something back because you weren't sure people were ready for it, this one is worth your time.