India’s Top ranked Media & Entertainment Analyst (as per Asia Money Brokers Poll 2021-22-23), Karan Taurani, SVP Elara Capital, speaks with Pavan R Chawla, host of MVP The Master’s Voice Podcast, in this, the 112th episode of the award-winning series.

They speak of the Media & entertainment Industry in India, with a focus on Live Sports, IPL24, OTT challenges, the growth of digital and Linear TV with particular reference to the ongoing IPL24.

Karan also speaks of the implications of welcome consolidations like the Reliance-Disney merger and its impact on the digital landscape.

He speaks of the challenges of measurement in the Indian Media industry, and the pressing need for accurate media measurement.

Karan also speaks of the opportunities for Digital Revenue growth, and explores at length the Theatrical sector which is still trying to recover from the crushing mix of the COVID-OTT onslaught.

This is a useful masterclass on the Indian Media & Entertainment industry that we hope you will find useful.

Check out the post on Mediabrief.com here: add link after it is published. You can also find links to all the top podcast directories that the series is listed and available on, in the same post.

Thanks for your time.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 111th episode of our award-winning series MVP – The Master’s Voice Podcast, features Pankaj Krishna, Founder & CEO of Chrome DM, whose company and its verticals are helping keep the Media & Marketing space empowered with credible measurements across the spectrum of distribution, OTT, News consumption and more, including the critical role of data-driven insights and ethical content creation practices for sustainable growth and success. Pankaj speaks with Pavan R Chawla, series host and Founder-Editor of Mediabrief.com.

Pankaj recounts the journey of Chrome DM from its origins as a distribution analytics firm to its current position as a key player in the media and entertainment sector. With a workforce now totaling 600 employees, Chrome DM has undergone a significant transformation, pivoting from distribution audits to the development and launch of COTT, the digital platform designed to capture consumer data about OTT platforms for content consumption insights.

Pankaj touches upon importance of measuring digital consumption in the media industry was underscored, with digital platforms expected to take the lead as primary revenue contributors. The conversation also addressed the rise of connected TVs and the consequent shift in advertising revenue from traditional television to digital platforms.

Pankaj speaks of the importance of tailored communication in digital marketing and compares the strengths of linear TV to digital platforms. We explore challenges and opportunities in the industry, including the rise of smart (connected) TVs and the profitability concerns of OTT platforms. Looking to the future, Pankaj speaks of key trends in media and entertainment, content creation influences, and entrepreneurship insights, and emphasizes the role of data-driven research and quality journalism in shaping the industry's trajectory.


We discuss content consumption habits and the ongoing transformation of linear broadcasting in comparison to the dominance of digital platforms. Pankaj looks at challenges like the saturation of content platforms in India and examines the societal impacts of content, emphasizing the necessity of ethical considerations in content creation.


Pankaj shares Chrome DM’s hunger for success and its unwavering focus on maintaining credibility and integrity of its entire data gathering and reporting process. He also highlights the vast potential of the Indian market for data and research in the broadcasting sector, which positions Chrome DM as a key provider of essential insights.

On the personal side, Pankaj speaks of the value of mentorship in personal and professional growth.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Brajesh Singh, President – Arthur D Little India, on powering enterprise with strategy and innovation

This, the 110th episode of the award-winning series MVP – The Master's Voice Podcast, features Brajesh Singh, President of Arthur D. Little India, in a dialogue that sheds light on the cutting-edge strategies and digital transformations leading India's growth, the evolution of consulting and Arthur D Little’s unique approach, Digital Public Infrastructure (DPI) and India's Leap Towards Inclusivity, The Role of AI in Shaping the Future, and Leadership Insights from, and the personal passion that propel, Brajesh Singh. And more.

Arthur D. Little's Approach: With a 140-year legacy, Arthur D. Little stands out for its global team, thought leadership, and open consulting approach. Singh explains how the firm's collaborative ethos and innovative practices make it a leading consulting entity. Their commitment to working closely with clients ensures they not only get strategic insights but also learn to implement changes independently.

India's Digital Inclusivity: We discuss Arthur D. Little's and NASSCOM's report on Digital Public Infrastructure (DPI), showing how India's digital efforts are boosting social and financial inclusion. From Aadhaar to UPI, India's digital initiatives are global case studies, highlighting DPI's potential to transform lives and enhance efficiency.

AI's Role in the Future: Singh talks about Artificial Intelligence's (AI) crucial role in shaping business and society. He emphasizes its integration across sectors, posing both challenges and opportunities for job creation, data management, and innovation.

Brajesh Singh's Passions: Singh shares his love for wildlife photography and poetry, explaining how they provide perspective and purpose. He believes personal passions are vital for leadership and creativity, encouraging listeners to nurture their interests.

Leadership Wisdom
: Singh shares leadership insights from his career, emphasizing trust, perseverance, and embracing change. His stories of resilience, from nature to the boardroom, highlight the journey to success.

This conversation with Brajesh Singh, President of Arthur D. Little India, offers insights into consulting's future, India's digital transformation, and the essence of leadership. It's a must-listen for entrepreneurs, digital enthusiasts, and those interested in human stories behind corporations. Thanks for listening!

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.