Join Marketers That Matter for an in-depth, candid conversation among senior marketing leaders as they navigate one of the most complex and rapidly evolving environments our industry has faced.

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At a recent Marketers That Matter® Forum hosted by Canva, three top marketing leaders explored these questions through their experiences building brands and reshaping established categories.

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Together, leaders at LinkedIn, Intuit, Square, and Workday explore how AI is transforming marketing, products, and business models.

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Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful.

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In this insightful conversation, Gersch and Stransky discuss how Rothy’s and Samsung are building purpose in their brands, consistency and innovation, channel strategies and partnership, and more.

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Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet.

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As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing leaders shared their strategies for harnessing AI's potential while preserving the human elements that drive marketing success.

Our expert panel included:

· Zeynep Ozdemir, CMO, Atlassian

· Laura Jones, CMO, Instacart

· Dana Marineau, CMO, Rakuten

· Connie Wang, SVP of Marketing, Headspace

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As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forward, but the technology’s true potential extends far beyond routine content generation – and few marketers understand this better than Kelly Waldher and Ryan Gavin, two industry veterans who’ve had front-row seats to AI’s evolution.

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