What if the same methods that help dyslexic students master reading could help attorneys craft clearer, more persuasive videos? We sit down with Russell Van Brocklen, the Dyslexic Professor, to unpack a practical system for recording short, human clips that earn trust and grow your firm without expensive gear or endless retakes.

Russell shares his journey from struggling reader to law school standout and Senate-funded researcher, then maps those evidence-based strategies to modern legal marketing. We break down a simple framework: define your hero, sharpen the universal theme to a precise word that feels right, and name the “optimum villain” blocking progress. Add one to three reasons, and you’ve got a crisp, 45-second outline almost any attorney can deliver naturally. We also show how to use AI the right way, ChatGPT for deeper reasoning and Apogee for idea generation, to refine language, extract action verbs, generate synonyms, and transform FAQs into a steady stream of topics without sounding robotic.

The big lesson: authenticity beats polish. Viewers flee when a video looks too perfect or smells like an avatar. Keep small human imperfections in frame, focus on clear audio, and batch five to ten clips in a single session. You’ll build answer engine optimization by speaking in real phrases clients actually search for, while reinforcing the know and trust factor that drives calls and consultations.

Reach Russell here:

Website: https://dyslexiaclasses.com
LinkedIn (Russell): https://www.linkedin.com/in/russell-van-brocklen-2007ab87
LinkedIn: https://www.linkedin.com/company/dyslexia-classes
Facebook: https://www.facebook.com/dyslexiaclasses
Instagram: https://www.instagram.com/dyslexiaclassesus/
YouTube: https://www.youtube.com/channel/UC_cqwfxn9FqFx1Idl0YbeHg

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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The legal talent market didn’t just “cool off”, it reset. I sit down with Chris White, attorney-turned-recruiter and founder of Navigate Legal Search, to unpack how COVID-era hiring sprints, salary spikes, and a slower 2023–2024 cycle reshaped what firms need and what candidates should showcase. We look at where AI is actually changing workflows, why some firms are trimming junior intakes, and what that means for associates planning the next move.

Chris pulls back the curtain on how attorneys stand out when pedigree won’t carry the day: translate matters into measurable impact, align your experience to the role’s core work, and make your resume read like evidence, not autobiography. On the firm side, we get tactical about fixing broken hiring: define decision makers, compress interview rounds, communicate timelines, and write job posts that sell the role, the culture, and the growth path. The most persuasive pitch isn’t “competitive comp”, it’s a credible story about mentorship, training, client exposure, and values that show up in daily work, not just on the website.

We dive into retention, the true profit lever. Mentorship tops compensation as a mid-level priority, and for good reason: law is an apprenticeship. Hybrid models can either starve learning or supercharge it; the sweet spot is structured flexibility paired with intentional coaching. For long-term engagement, firms should start business development training early, offer rainmaker shadowing, and clarify promotion paths, even when opaque. For attorneys, choosing environments with authentic mentorship, real responsibility, and BD support builds a portable career that thrives through market cycles.

Reach Chris here:
www.linkedin.com/in/christopherbrucewhite
https://www.navigatelegalsearch.com/

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

Growth gets exciting when your hiring stops holding you back. We sit down with Walter Sabrin, Chief Talent Officer at Venture Employer Solutions, to unpack how law firms can scale fast by building global teams that actually strengthen quality, culture, and client experience. Walter shares the story of guiding a company from 120 to 45,000 employees and the lessons learned about nearshore talent, cost discipline, and the power of people-first leadership.

We dig into the moments that changed his approach: discovering nearshore teams in Colombia that match U.S. quality, aligning on time zones for real collaboration, and translating core values like speed and ownership across borders. Walter explains why training should be a partnership, how to structure recruitment process outsourcing for legal roles, and what to demand from providers on security, readiness, and performance. You’ll hear how bilingual professionals elevate intake, improve trust, and unlock growth with Spanish-speaking clients across the U.S.

The conversation also tackles the hiring market’s new reality: candidates skip interviews, salary isn’t the tiebreaker, and retention now depends on clear communication and respect. Walter outlines practical steps for law firm leaders, tight role definitions, consistent interview scorecards, thoughtful onboarding, and simple, recurring leadership updates.

Reach Walter here:
www.linkedin.com/in/waltersabrin/
www.vensure.com
www.solvoglobal.com
www.hirefinder.com
www.linkedin.com/in/waltersabrin

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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We sit down with Adam Brown, business development and marketing lead at FMJ, to unpack how lawyers can stop guessing and start building growth with intention. Adam’s career spans practice, public service, courts, and teaching, giving him a rare, practical view of what actually works in law firm marketing.

We break down common time-wasters like networking with peers instead of buyers, then show how to shift into rooms where real decisions happen. Adam shares a simple, high-ROI conference playbook: pre-book meetings, prioritize hallway conversations, post smart updates with speaker tags, and follow up quickly. We also cover the cost math of time away from billables and the daily habits that compound results, six-month check-ins, brief sincere emails, post-closing site visits, and sharing relevant insights with a small circle of contacts who actually care.

Targeting is central to FMJ’s strategy. Rather than sending generic blasts, they segment audiences so the right updates reach the right people, driving higher open rates and better conversations. We also cover responsiveness as a brand: clear reply windows, aligned channels, and upfront expectations that build trust without burnout. Finally, we look at practical systems—from intake that tracks lead sources to simple CRM or spreadsheet notes and front-desk routing that connects callers to the right attorney fast.

Reach Adam here:

https://www.fmjlaw.com/professional/adam-j-brown/

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

What happens when a filmmaker becomes a trial lawyer? We sit down with Brent Turman to unpack how a background in film school and ESPN production translates into courtroom wins, by turning complex disputes into stories jurors can actually follow, feel, and remember.

Brent walks us through the three‑act structure he uses to frame openings and closings so timelines don’t collapse into a blur. He shares how to build demonstratives that make technical issues tangible, when to bring physical objects into the courtroom, and why a single, deliberate pause can say more than five loud objections. We dig into impeachment moments that land, purposeful movement that adds tension without theatrics, and practical ways to keep modern jurors engaged when attention spans are stretched thin by short‑form media.

Beyond tactics, we go deep on culture. Brent explains how brainstorming across roles, partners, associates, and paralegals, surfaces angles others miss, and why mentorship time pays off when the pressure is highest. He talks candidly about calibrating asks through scrappy mock sessions, protecting team “vibes” to build resilience, and reading the room from the garage to the gallery because professionalism starts before voir dire. The core lesson echoes throughout: authenticity beats performance. Jurors trust what feels true, and advocates who know the record cold can speak like humans, not scripts.

Reach Brent here:

https://bellnunnally.com

https://www.linkedin.com/in/brent-turman-013b784/

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

Have you started your business and marketing plan for 2026? Founder of Law Marketing Zone®, Marilyn Jenkins, hosts a planning session to help you write your first draft of your 2026 marketing plan, along with the best marketing strategies that should be included.

What you'll learn in this workshop:
-> A complete checklist of everything you need for a winning business and marketing plan
-> The lead generation strategies that will (and won’t) work in 2026
-> A simple formula to determine exactly how many leads you need to crush revenue goals
-> Actionable tips to develop your entire 2026 marketing calendar in just a few hours
-> How to set realistic 2026 revenue targets and monthly goals
-> How to reverse engineer lead targets from average ticket and close rates
-> How to build a practical marketing budget and allocate it by channel
-> What is changing in SEO, Google Maps, and AI driven search and how to adapt
-> How to use online scheduling, two way texting, reviews, and automation to boost conversions

Register Here: https://event.webinarjam.com/channel/LMZ-2026-Plan

Download the workbook and follow along: https://lawmarketingzone.com/2026-plan

Book your FREE strategy session with Marilyn at Law Marketing Zone®:
https://lawmarketingzone.com/bookacall

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

An exoneree’s plea in a law school classroom set Michael Semanchik on a 16-year mission to free the innocent, and to fix the processes that put them behind bars. We sit down with Michael, now executive director of The Innocence Center and host of For the Innocent, to map the real causes of wrongful convictions and the practical steps that prevent them.

We start with data, not drama. Government misconduct remains the leading driver, but the trail often runs through eyewitness misidentification, false confessions, junk science, and poor defense. Michael explains how the first lineup is the only one that truly counts, why confidence can rise even as accuracy falls, and how double-blind administration paired with full recordings protects truth. On interrogations, we unpack the shift from accusatory tactics to evidence-led interviews and why recording start-to-finish reduces contamination that can masquerade as “insider” knowledge.

The story deepens with the Horace Roberts case, where years of DNA work upended an old verdict and pointed to the victim’s estranged husband. Working with a district attorney’s office, Michael’s team not only secured Roberts’s freedom and a factual innocence finding but helped deliver convictions of the actual perpetrators. It’s a rare, complete arc, expose error, correct the record, and pursue accountability. We also discuss modern DNA’s power and pitfalls: hyper-sensitive tests, complex mixtures, uncertain timing, and the need for context before drawing bold conclusions.

Beyond the courtroom, we talk about running a mission-driven law firm with finite resources and infinite need. Michael shares how they scale impact, structured intake, top-tier pro bono partners, smart automation, and focused use of legal tech and AI, while protecting team health with clear boundaries and mental reset time. We close with a hopeful note: growing public awareness, more conviction integrity units, and jurors educated on memory science and forensic limits. If more of us carry that literacy into the jury box, fewer innocent people will be convicted and the real perpetrators will be found.

Reach Michael here:
theinnocencecenter.org

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

Culture becomes strategy when pressure rises. We sit down with communications leader Linda Carlisle to unpack how empathy, transparency, and purpose turn disengaged teams into high-performing ones, and why this work is mission critical for law firms navigating constant change. Linda’s career spans external branding and deep internal communications, giving her a rare view of how the inside of a firm shapes what clients see on the outside. She explains why mission and values are only the starting point, and how defining and rewarding the right behaviors creates the real shift.

We walk through the engagement slump many organizations face and the compounding effects of lean staffing, nonstop initiatives, and change fatigue. Linda shares how to run communication as a two-way dialogue, translate strategy into clear objectives, and avoid the trap of “listening without action.” You’ll hear concrete examples: using 360 feedback to coach leaders, retiring toxic behaviors like knowledge hoarding, and tying recognition and reviews to the competencies that actually move the business forward. We also dig into transparent communication in hard moments, how to frame tough news, support impacted people with dignity, and preserve trust with those who remain.

For law firm owners, the conversation turns practical: build purpose into the work through authentic impact and pro bono, protect well-being with realistic workloads and weekends, and watch for early signals of cultural erosion before top performers walk. In a frozen job market, this is the window to invest in culture so you retain the talent you’ll need when demand shifts. If your goal is a resilient, engaged team that delivers consistent client experience and stronger results, these are the levers to pull.

Reach Linda:
https://www.linkedin.com/in/lindakcarlisle/
https://www.comm-ext.com

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

Like, Share, and Review us!

#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins