What if the same methods that help dyslexic students master reading could help attorneys craft clearer, more persuasive videos? We sit down with Russell Van Brocklen, the Dyslexic Professor, to unpack a practical system for recording short, human clips that earn trust and grow your firm without expensive gear or endless retakes.

Russell shares his journey from struggling reader to law school standout and Senate-funded researcher, then maps those evidence-based strategies to modern legal marketing. We break down a simple framework: define your hero, sharpen the universal theme to a precise word that feels right, and name the “optimum villain” blocking progress. Add one to three reasons, and you’ve got a crisp, 45-second outline almost any attorney can deliver naturally. We also show how to use AI the right way, ChatGPT for deeper reasoning and Apogee for idea generation, to refine language, extract action verbs, generate synonyms, and transform FAQs into a steady stream of topics without sounding robotic.

The big lesson: authenticity beats polish. Viewers flee when a video looks too perfect or smells like an avatar. Keep small human imperfections in frame, focus on clear audio, and batch five to ten clips in a single session. You’ll build answer engine optimization by speaking in real phrases clients actually search for, while reinforcing the know and trust factor that drives calls and consultations.

Reach Russell here:

Website: https://dyslexiaclasses.com
LinkedIn (Russell): https://www.linkedin.com/in/russell-van-brocklen-2007ab87
LinkedIn: https://www.linkedin.com/company/dyslexia-classes
Facebook: https://www.facebook.com/dyslexiaclasses
Instagram: https://www.instagram.com/dyslexiaclassesus/
YouTube: https://www.youtube.com/channel/UC_cqwfxn9FqFx1Idl0YbeHg

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

The legal talent market didn’t just “cool off”, it reset. I sit down with Chris White, attorney-turned-recruiter and founder of Navigate Legal Search, to unpack how COVID-era hiring sprints, salary spikes, and a slower 2023–2024 cycle reshaped what firms need and what candidates should showcase. We look at where AI is actually changing workflows, why some firms are trimming junior intakes, and what that means for associates planning the next move.

Chris pulls back the curtain on how attorneys stand out when pedigree won’t carry the day: translate matters into measurable impact, align your experience to the role’s core work, and make your resume read like evidence, not autobiography. On the firm side, we get tactical about fixing broken hiring: define decision makers, compress interview rounds, communicate timelines, and write job posts that sell the role, the culture, and the growth path. The most persuasive pitch isn’t “competitive comp”, it’s a credible story about mentorship, training, client exposure, and values that show up in daily work, not just on the website.

We dive into retention, the true profit lever. Mentorship tops compensation as a mid-level priority, and for good reason: law is an apprenticeship. Hybrid models can either starve learning or supercharge it; the sweet spot is structured flexibility paired with intentional coaching. For long-term engagement, firms should start business development training early, offer rainmaker shadowing, and clarify promotion paths, even when opaque. For attorneys, choosing environments with authentic mentorship, real responsibility, and BD support builds a portable career that thrives through market cycles.

Reach Chris here:
www.linkedin.com/in/christopherbrucewhite
https://www.navigatelegalsearch.com/

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

Like, Share, and Review us!

#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

Growth gets exciting when your hiring stops holding you back. We sit down with Walter Sabrin, Chief Talent Officer at Venture Employer Solutions, to unpack how law firms can scale fast by building global teams that actually strengthen quality, culture, and client experience. Walter shares the story of guiding a company from 120 to 45,000 employees and the lessons learned about nearshore talent, cost discipline, and the power of people-first leadership.

We dig into the moments that changed his approach: discovering nearshore teams in Colombia that match U.S. quality, aligning on time zones for real collaboration, and translating core values like speed and ownership across borders. Walter explains why training should be a partnership, how to structure recruitment process outsourcing for legal roles, and what to demand from providers on security, readiness, and performance. You’ll hear how bilingual professionals elevate intake, improve trust, and unlock growth with Spanish-speaking clients across the U.S.

The conversation also tackles the hiring market’s new reality: candidates skip interviews, salary isn’t the tiebreaker, and retention now depends on clear communication and respect. Walter outlines practical steps for law firm leaders, tight role definitions, consistent interview scorecards, thoughtful onboarding, and simple, recurring leadership updates.

Reach Walter here:
www.linkedin.com/in/waltersabrin/
www.vensure.com
www.solvoglobal.com
www.hirefinder.com
www.linkedin.com/in/waltersabrin

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

Like, Share, and Review us!

#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins