Episodi

  • Beyond "Natural-Looking": The Non-Invasive Shift in Medical Aesthetics

    Beyond "Natural-Looking": The Non-Invasive Shift in Medical Aesthetics
    Oct 28 2026
    A client can want an aesthetic change and still feel uncomfortable with the treatment they've been offered. Is your practice prepared for that conversation? In this episode of Laser Secrets, Jamie Thayer explores a distinction she believes providers should be paying closer attention to: a natural-looking result describes the outcome, while wanting less intervention shapes which treatments someone will consider in the first place. Drawing on her experience at Glow Laser Aesthetics and her background in exercise physiology, Jamie discusses the interest she's seeing in more intentional treatment choices. She considers how public conversations about cosmetic procedures, industry growth projections, and clients' changing preferences could influence the services practices offer and how they explain them. Jamie also shares why low-level laser technologies such as Emerald, Zerona, and CLX interest her within this discussion. She emphasizes understanding each device's specific indications, evidence, and limitations, along with recognizing that aesthetic goals and overall health are different considerations. The practical question for providers: do your existing clients know which appropriate options are already available to them? Someone declining an invasive procedure may still be interested in aesthetic care. They may simply need a different conversation. This Week's Practice Check Listen for clients saying, "I'd love to do something, but I don't want anything invasive." Ask your team whether they're hearing similar concerns, review how clearly your messaging explains your services, and identify any gaps worth researching before making a purchasing decision. Explore Erchonia Learn more about Erchonia's laser technologies, provider education, and resources for incorporating laser services into your practice: https://www.erchonia.com/ Explore the body-contouring laser lineup: https://www.erchonia.com/products/fat-loss-body-contouring/ Learn more about CLX and inquire with Erchonia: https://www.erchonia.com/products/fat-loss-body-contouring/the-clx-laser/?utm_source=ig&utm_medium=social&utm_content=link_in_bio Featured Resource: ROI Academy™ ROI Academy™ is Jamie's Provider Success Ecosystem™ for Zerona, Emerald, CLX, and other aesthetic, wellness, chiropractic, body contouring, and medical spa providers who want practical help putting their ideas to work. A device purchase and its initial training are only the beginning. Providers still need ways to attract clients, guide consultations, communicate value, train their teams, follow up, earn referrals, and market consistently. ROI Academy™ brings those parts of the business together so a promising treatment can become a service the whole practice knows how to deliver and support. Members can access training systems, implementation tools, marketing resources, templates, standard operating procedures, leadership education, monthly resources, Ask Jamie AI™, and the Marketing Machine™. This is where device training ends and the work of building the business around it begins. Explore ROI Academy™: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout Join the Laser Secrets Community Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr Facebook community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr All Laser Secrets resources: https://linktr.ee/lasersecrets A Note on Treatment Discussion This episode shares Jamie's professional perspective and individual practice experience. Market forecasts are projections, and non-invasive treatments have differing indications, risks, and limitations. Individual results vary. Providers should review current device labeling, evidence, training, and client suitability before recommending a treatment. Produced by Brand|Sound Podcasts Laser Secrets is produced by Brand|Sound Podcasts. For podcast development, production, editing, and support: https://voiceover.work/brandsound Start your podcast journey: brandsoundpodcasts@gmail.com
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    9 min
  • CLX, the New Unicorn of Medical Aesthetics: The Jawline Demand Jamie Couldn't Ignore

    CLX, the New Unicorn of Medical Aesthetics: The Jawline Demand Jamie Couldn't Ignore
    Oct 21 2026

    "I just want my jawline back." Jamie Thayer hears that request often at Glow Laser Aesthetics. Clients can describe the definition they miss, but many would prefer an option without needles, surgery, or time away from their routine.

    In this solo episode of Laser Secrets, Jamie explains why the CLX Jawline Defining Laser caught her attention as both a provider and a practice owner. Glow was a site for a study supporting CLX's FDA clearance, giving Jamie the chance to treat participants, observe their progress, and hear from some of them after the study ended. She shares what she saw firsthand and why those clients' continued interest mattered to her.

    Jamie also walks through the practical side of offering CLX: the treatment schedule, how Glow makes room for client coaching, and the systems her team built around consultations and marketing. Glow recovered its investment in CLX during its first month, an experience Jamie attributes to having a plan in place. That is her practice's result, not a promise of what another practice will earn.

    Explore CLX: CLX is an Erchonia laser cleared for non-invasive aesthetic treatment to improve the appearance of the submental, or under-chin, area. Learn about the device and inquire with Erchonia here:
    https://www.erchonia.com/products/fat-loss-body-contouring/the-clx-laser/?utm_source=ig&utm_medium=social&utm_content=link_in_bio

    When you contact Erchonia, tell the team Jamie at Laser Secrets sent you, mention "Unicorn," and ask about the ROI Academy access and marketing support discussed in this episode.

    Jamie's Erchonia Expo presentation: See Jamie's slides from Erchonia's 30th Anniversary Laser Expo. The presentation explores low-level lasers, client experience, practice systems, and why CLX stands out to her:
    https://drive.google.com/file/d/1eWtKt46TOEt--y6RPUei5Dse8XmtAmnL/view?usp=drivesdk

    Featured Resource: ROI Academy™

    ROI Academy™ is Jamie's Provider Success Ecosystem™ for Zerona, Emerald, CLX, and other aesthetic, wellness, chiropractic, body contouring, and medical spa providers who want practical help putting their ideas to work.

    A device purchase and its initial training are only the beginning. Providers still need ways to attract clients, guide consultations, communicate value, train their teams, follow up, earn referrals, and market consistently. ROI Academy™ brings those parts of the business together so a promising treatment can become a service the whole practice knows how to deliver and support.

    Members can access training systems, implementation tools, marketing resources, templates, standard operating procedures, leadership education, monthly resources, Ask Jamie AI™, and the Marketing Machine™. In this episode, Jamie also explains how the Academy's CLX materials draw on Glow's experience with treatment planning, packaging, consultations, and introducing the service to clients.

    This is where device training ends and the work of building the business around it begins.

    Explore ROI Academy™:
    https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout

    See Jamie's work and join the community:
    Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr
    Facebook community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr
    All Laser Secrets resources: https://linktr.ee/lasersecrets

    A note on results: Jamie's clinical observations and Glow's business results are her own experiences. Individual treatment and financial results vary. Providers should review current device labeling, training, client suitability, and applicable professional requirements when considering a new service.

    Produced by Brand|Sound Podcasts
    Laser Secrets is produced by Brand|Sound Podcasts. For podcast development, production, editing, and support:
    https://voiceover.work/brandsound
    brandsoundpodcasts@gmail.com
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    11 min
  • Your Marketing Is Bigger Than Your Marketing | The Aesthetic Mindset Shift, Part 4

    Your Marketing Is Bigger Than Your Marketing | The Aesthetic Mindset Shift, Part 4
    Oct 14 2026

    Your marketing got someone's attention. They clicked, called, or booked a consultation. What happens next?

    In the final episode of The Aesthetic Mindset Shift, Jamie Thayer looks at the entire client journey: attention, response, consultation, experience, retention, and advocacy. She explains why a practice's culture and systems matter just as much as the message that brings a client through the door. A slow follow-up, an uncertain front desk conversation, or a consultation without a clear next step may reveal the next opportunity to strengthen your business.

    Jamie's assignment is practical: choose one service you want to grow, follow it through all six stages, and identify one place to make the journey 10% stronger. You don't have to rebuild the whole practice this week. Start with one improvement.

    Featured Resource: ROI Academy™

    Ready to build the systems behind a stronger client journey? ROI Academy helps aesthetic providers turn ideas into action with resources for consultations, marketing, team consistency, retention, referrals, and practice growth.

    Explore ROI Academy: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout

    Join Jamie's Facebook Community

    Connect with other providers, share ideas, and keep learning together:
    https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr

    Follow Laser Secrets on Instagram

    https://www.instagram.com/laser_secrets_coaching?utm_source=qr

    Produced by Brand|Sound Podcasts

    Ready to start a podcast of your own? Explore Brand|Sound Podcasts at https://voiceover.work/brandsound or email brandsoundpodcasts@gmail.com.

    Episode Chapters

    00:00 Opening
    00:18 Introduction to the Aesthetic Mindset Shift
    01:49 Understanding Marketing Beyond Just Attention
    05:22 The Importance of Culture in Marketing
    06:40 Feeding the Business Ecosystem
    07:21 The Client Journey: Six Stages Explained
    15:49 Actionable Steps for Improvement
    17:40 Conclusion and Future Directions
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    21 min
  • Luxury Is Human: Jamie Thayer's Erchonia Expo Playbook for Aesthetic Practices

    Luxury Is Human: Jamie Thayer's Erchonia Expo Playbook for Aesthetic Practices
    Oct 8 2026
    What makes an aesthetic treatment feel luxurious? Jamie Thayer's answer has less to do with chandeliers and more to do with whether a client feels seen, understands what happens next, and knows the team is paying attention. Recorded in the medical room at Erchonia's 30th Anniversary National Laser Expo in Greenville, South Carolina, this episode of Laser Secrets brings you Jamie's presentation on building a thoughtful client experience around aesthetic laser services. Jamie shares how she and Dr. Stephanie Wautier grew Glow Laser Aesthetics from a two-person practice, starting with a Zerona Z6, into a larger team offering Emerald, Zerona VZ8, CLX, and other services. She walks through the systems behind that growth: coaching during treatment time, making booking easier, training every team member to explain outcomes in plain language, and collecting real client stories with permission. You'll also hear how Jamie uses her Secret Weapon Consultation Form to learn what a client wants before recommending a treatment, where she looks for appropriate additions to an existing service menu, and why her team practices guiding every inquiry toward a clear next step. The presentation ends with a short exercise you can take back to your practice. Identify one Monday move, put it on your calendar, and start there. Your Monday Move Take a few minutes to write down: Who are you already serving who might be interested in another appropriate service? What outcome are they asking for in their own words? Where could that service fit into your current menu and workflow? What is one part of their experience you could make easier or more personal? How will you tell them it exists? Circle one change and schedule when you'll make it. Important Note This presentation includes Jamie's practice experience, individual client examples, and discussion of treatment combinations and uses that may differ from a device's FDA-cleared indication. It is professional education and discussion, not a treatment protocol, a guarantee of results, or individualized medical advice. Providers should review current device labeling, training, patient suitability, and applicable professional requirements before adopting any approach discussed. Explore Erchonia Learn more about the technologies discussed in this presentation: Erchonia: https://www.erchonia.com/ CLX: https://www.erchonia.com/products/fat-loss-body-contouring/the-clx-laser/ Body-contouring laser lineup: https://www.erchonia.com/products/fat-loss-body-contouring/ Featured Resource: ROI Academy™ Knowing what you want to improve is one step. Building a system your team can use consistently is the next. ROI Academy™ is Jamie's provider business resource for putting consultation, marketing, team training, client experience, follow-up, and retention strategies into practice. Explore ROI Academy™: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout Join the Laser Secrets Community Facebook community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr Produced by Brand|Sound Podcasts Laser Secrets is produced by Brand|Sound Podcasts. Learn more about podcast production, development, editing, and support at: https://voiceover.work/brandsound Start your podcast journey: brandsoundpodcasts@gmail.com Chapters 00:00 Welcome to the Erchonia Expo episode 01:07 Introducing Jamie Thayer 02:18 Jamie's presentation begins 04:52 What "luxury" means in aesthetics 07:48 Convenience, trust, and a consistent client experience 12:34 How Glow Laser Aesthetics began 13:06 Using treatment time to coach and connect 16:40 The system behind the practice's early growth 19:43 Measuring results and learning from clinical trials 21:48 Combining services in Jamie's practice 23:59 Getting permission to document real client stories 27:34 CLX and the demand for jawline treatments 34:23 Jamie's low-touch and high-touch approaches 38:12 Training a team to explain the next step 41:43 The Secret Weapon Consultation Form 44:45 Earning recommendations and capturing client stories 48:05 Five steps to integrate or refresh a service 50:55 The "Monday move" exercise 54:49 Recap: systemize the human experience 56:00 Audience Q&A
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    1 ora
  • Why CLX, Why Now? Joseph Zapolsky on Erchonia, Jawline Definition & the Future of Aesthetics

    Why CLX, Why Now? Joseph Zapolsky on Erchonia, Jawline Definition & the Future of Aesthetics
    Oct 1 2026
    Great technology is only the beginning. Recorded from Erchonia's 30-Year Celebration and National Laser Expo in Greenville, South Carolina, Jamie Thayer sits down with Joseph Zapolsky, International Sales Director for Erchonia Laser Company, for a conversation about the brand-new CLX and where aesthetic laser technology is heading. Jamie has been closely involved with CLX since Glow Laser Aesthetics served as an FDA clinical trial site nearly two years ago. Now that the technology is available to providers, she and Joseph talk about why demand for non-invasive jawline treatments is growing, what today's aesthetic client actually wants, and how providers can turn great technology into a service people understand, want, and return for. They also get into what makes CLX different from other aesthetic options, how easily it can fit into an existing treatment room and schedule, why implementation and provider support matter just as much as the device itself, and what Erchonia is building next to help practices succeed after the laser arrives. Because buying the technology is one step. Building the business around it is where the real work begins. Learn More About the Erchonia CLX The Erchonia CLX is an FDA-cleared, non-invasive aesthetic laser designed to improve the appearance of the submental, or under-chin, area. CLX combines 520 nm green and 405 nm violet laser wavelengths in a touchless, non-thermal treatment designed around short, 15-minute sessions with no procedural downtime. Learn about CLX: https://www.erchonia.com/products/fat-loss-body-contouring/the-clx-laser/ Explore Erchonia: https://www.erchonia.com/ Instagram: https://www.instagram.com/erchonia/?hl=en Providers interested in CLX, Emerald, Zerona, or other Erchonia technologies can also use Erchonia's website to request information and connect with a representative. Important Note This episode includes discussion of clinical observations, provider experiences, emerging applications, and some uses or potential benefits that may extend beyond a device's specific FDA-cleared indication. The CLX is FDA-cleared for non-invasive aesthetic treatment to improve the appearance of the submental area. Individual results vary. Any discussion of additional or off-label applications should not be interpreted as an FDA-cleared claim, medical advice, or a guarantee of results. Featured Resource: ROI Academy™ Great technology does not automatically create a great business. That is exactly why Jamie created ROI Academy™, the Provider Success Ecosystem™ for Zerona, Emerald, and CLX providers who want a clear roadmap for turning their technology into a thriving, profitable practice. Inside ROI Academy™, Jamie shares the real-world systems and strategies behind the success of her own practice, including: CLX launch and implementationConsultation conversionClient acquisitionMarketing and messagingTeam trainingFollow-up systemsRebooking and retentionClient experienceReferral generationLeadership and operationsRevenue optimization Members also receive access to ROI Academy Training Systems™, Ask Jamie AI™, Marketing Machine™, the Canva Vault, scripts, templates, SOPs, implementation resources, and ongoing Advanced Systems Activations. As discussed in this episode, Jamie and Erchonia are also working together on additional provider-support initiatives designed to help practices succeed beyond the initial device training. Where Device Training Ends & Real Business Growth Begins. Join ROI Academy™: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout Join the Laser Secrets Community Facebook Community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr Follow Laser Secrets on Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr Produced by Brand|Sound Podcasts Laser Secrets is produced by Brand|Sound Podcasts. Learn more about podcast production, development, editing, and support at: https://voiceover.work/brandsound Start your podcast journey: brandsoundpodcasts@gmail.com
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    27 min
  • The Aesthetic Mindset Shift Part 3: Stop Marketing From Your Expertise

    The Aesthetic Mindset Shift Part 3: Stop Marketing From Your Expertise
    Sep 23 2026

    You know the science. You understand the technology. You can explain the wavelengths, mechanisms, physiology, research, and exactly why a treatment works.

    But is that what your prospective client wants to hear first?

    In Part 3 of the Aesthetic Mindset Shift, Jamie Thayer challenges providers to change the order of the conversation.

    Your client may not be searching for photobiomodulation.

    She may be searching for:

    "I want my jawline back."

    "I want my jeans to fit better."

    "I want clearer skin."

    "I want to feel confident in pictures again."

    That does not make the science less important.

    It means the desire gets their attention, your expertise builds their trust, and the results build the relationship.

    Jamie explains why providers coming from medical, chiropractic, wellness, and clinical backgrounds can accidentally make their own expertise the center of their marketing, and how to translate that expertise into language that actually matters to the person on the other side.

    Because good marketing is not about becoming louder.

    It is about becoming more relevant.

    This Week's Quick Win: The Desire First Test

    Choose one treatment you want to grow and find the last piece of marketing you created for it.

    Then ask yourself:

    1. What am I explaining?
    Are you leading with features, mechanisms, technology, or clinical terminology?

    2. What does my client actually want?
    Write it in their language, not yours. Think about what they would actually type into Google.

    3. Can I change the order?
    Rewrite the message with the desire first and let your expertise support it.

    Then read both versions out loud.

    Which one would make someone who knows absolutely nothing about your technology stop and think:

    "That's for me."

    One treatment. One message. One rewrite.

    You do not need to rebuild your entire marketing strategy this week.

    Just practice changing the order.

    Featured Resource: ROI Academy™

    If this episode made you realize that your marketing may be leading with too much expertise and not enough client desire, ROI Academy™ helps you turn that realization into an actual system.

    ROI Academy™ is the Provider Success Ecosystem™ for aesthetic, wellness, laser, body contouring, chiropractic, and medical spa professionals who want practical implementation support for:

    • Marketing and messaging

    • Consultation conversion

    • Client experience

    • Follow-up

    • Rebooking and retention

    • Referral generation

    • Team consistency

    • Leadership and operations

    • Revenue optimization

    • Business systems

    Members also receive access to ROI Academy Training Systems™, Ask Jamie AI™, Marketing Machine™, the Canva Vault, scripts, templates, SOPs, implementation resources, and ongoing Advanced Systems Activations.

    Because recognizing the shift is only the beginning.

    The real work is implementing it throughout your business.

    Where Device Training Ends & Real Business Growth Begins.

    Join ROI Academy™:
    https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout

    Join the Laser Secrets Community

    Facebook Community:
    https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr

    Follow Laser Secrets on Instagram:
    https://www.instagram.com/laser_secrets_coaching?utm_source=qr

    Produced by Brand|Sound Podcasts

    Laser Secrets is produced by Brand|Sound Podcasts.

    Learn more about podcast production, development, editing, and support at:
    https://voiceover.work/brandsound

    Start your podcast journey:
    brandsoundpodcasts@gmail.com
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    16 min
  • The Aesthetic Mindset Shift Part 2: What Comes With You, What Needs to Evolve? Interview with Dr. Stephanie Wautier, DC

    The Aesthetic Mindset Shift Part 2: What Comes With You, What Needs to Evolve? Interview with Dr. Stephanie Wautier, DC
    Sep 16 2026
    In Part 2 of the Aesthetic Mindset Shift, Jamie Thayer is joined by her friend and Glow Laser Aesthetics business partner, Dr. Stephanie Wautier, for a candid conversation about what really changes when a chiropractor, wellness provider, or established clinician moves into aesthetics. Because the person walking into your chiropractic office and the person walking into your aesthetic practice may be the exact same human being, but they are often making two very different buying decisions. Jamie and Stephanie talk about the expectations surrounding insurance versus discretionary spending, why clinical excellence alone does not automatically create demand, and why the mindset, marketing, and systems that built one successful business may not be the same ones that build the next. They also look at the strengths healthcare providers should absolutely bring with them: trust, compassion, education, emotional intelligence, community relationships, and the ability to make people feel genuinely cared for. The goal is not to throw away what got you here. It is to decide what deserves to come with you and what needs to evolve. This week's exercise is simple: Draw a line down the middle of a page. On one side, write KEEP. On the other, write EVOLVE. Under KEEP, identify the strengths, values, systems, and relationships that deserve to come with you. Under EVOLVE, identify the one thing that may need to change to support the business you are intentionally building next. Then choose one thing to work on. Not 47. One. Because growth is not about abandoning the business that got you here. It is about intentionally building the business that gets you there. Featured Resource: ROI Academy™ If you are adding Zorona, Emerald, CLX, or another aesthetic technology to an existing practice, you do not have to reinvent the wheel. ROI Academy™ is Jamie's Provider Success Ecosystem™ built specifically to help providers turn great technology into an intentionally structured business. Inside ROI Academy™, members have access to practical systems for: Device launches Consultation conversion Team training Client experience Follow-up Rebooking and retention Marketing and visibility Front-desk scripts Business systems Revenue optimization Members also receive access to ROI Academy Training Systems™, Ask Jamie AI™, Marketing Machine™, the Canva Vault, scripts, templates, SOPs, implementation resources, and ongoing monthly activations. The goal is not simply knowing what you should do. It is knowing what to do next and having the tools to actually implement it. Where Device Training Ends & Real Business Growth Begins. Join ROI Academy™: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout Listen to Conversations with a Chiropractor Jamie's guest this week, Dr. Stephanie Wautier, is also the host of Conversations with a Chiropractor, a podcast built around health, healing, lived experience, and the human stories behind both. The show began as a way for Stephanie to preserve the stories of longtime patients and has grown to include conversations with healthcare professionals, authors, advocates, and fascinating people from around the world. If you enjoy thoughtful conversations about health, resilience, purpose, and the experiences that shape our lives, add Conversations with a Chiropractor to your listening list. YouTube: http://www.youtube.com/@ConversationswithaChiro Facebook: https://www.facebook.com/wautierwellness Want to be a guest on Conversations with a Chiropractor? Connect with Stephanie on PodMatch: https://www.podmatch.com/hostdetailpreview/drstephanie Join the Laser Secrets Community Facebook Community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr Follow Laser Secrets on Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr Produced by Brand|Sound Podcasts Both Laser Secrets and Conversations with a Chiropractor are produced by Brand|Sound Podcasts. Learn more about podcast production, development, editing, and support at: https://voiceover.work/brandsound Or email brandsoundpodcasts@gmail.com.
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    1 ora e 2 min
  • The Aesthetic Mindset Shift: What Got You Here Won't Get You There... But Where Is "There"?

    The Aesthetic Mindset Shift: What Got You Here Won't Get You There... But Where Is "There"?
    Sep 9 2026
    Jamie Thayer is kicking off a new month-long series on the Laser Secrets Podcast called The Aesthetic Mindset Shift. This is not mindset in the vague, motivational sense. It is about the way you think about the business you are intentionally trying to build. A lot of providers spend their days operating. They see clients, manage teams, answer messages, post on social media, run promotions, order supplies, pay bills, troubleshoot problems, and keep the business moving. But somewhere in the middle of all that doing, it becomes very easy to stop building. That is where this episode begins. Jamie challenges one of the phrases she uses most often with coaching clients: What got you here may not be what gets you there. But before that question matters, you have to define there. What does success actually look like 12 months from now? What revenue are you trying to generate? What services are you intentionally trying to grow? How many consultations or treatments should be on the schedule? Who is the client you are trying to attract? And what numbers will tell you whether you are actually making progress? Because you cannot build intentionally if you are operating accidentally. Jamie also explores a common challenge she sees with providers who add aesthetics to an already successful chiropractic, wellness, medical, or spa business. Buying great aesthetic technology does not automatically build an aesthetic business around it. The strategy, messaging, client experience, buying psychology, and systems that built your existing practice may not be the same ones that build the next version of your business. That does not mean abandoning what made you successful. It means deciding what comes with you and what needs to evolve. This Week's Mindset Shift Take 10 minutes and answer these five questions: 1. What am I actually trying to build? Picture the aesthetic side of your business 12 months from now and define it clearly. 2. What does success look like in numbers? Choose two or three benchmarks that tell you whether the business is actually growing. 3. What am I intentionally trying to grow right now? Pick the service, technology, category, or business objective that deserves your focus. 4. Does my current marketing reflect where I'm going or where I've been? Look at your website, social media, signage, promotions, and team communication through the eyes of a brand-new client. 5. What am I still doing simply because that's the way I've always done it? Notice the habits, systems, messaging, pricing, or processes that may deserve a fresh look. You do not have to fix everything this week. Your assignment is simply to define where "there" is. Because before you can build the next version of your business, you have to know what you are actually building. Featured Resource: ROI Academy™ If this episode has you recognizing that your business has evolved but your systems, messaging, or strategy have not fully evolved with it, ROI Academy™ is where Jamie takes that work deeper. ROI Academy™ is the Provider Success Ecosystem™ for aesthetic, wellness, laser, body contouring, chiropractic, and medical spa professionals who want practical support implementing the systems behind sustainable business growth. Inside ROI Academy™, providers work on areas including: Consultation conversion Client experience Follow-up Rebooking and retention Referral generation Marketing and visibility Team consistency Leadership and operations Revenue optimization Business systems and implementation Members also receive access to ROI Academy Training Systems™, Ask Jamie AI™, Marketing Machine™, scripts, templates, SOPs, implementation resources, and ongoing Success Packs. Because the goal is not simply more information. The goal is implementation. Where Device Training Ends & Real Business Growth Begins. Join ROI Academy™: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout Join the Laser Secrets Community Facebook Community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr Follow Laser Secrets on Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr
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    16 min