A packed office doesn't automatically mean a successful event. If you're spending on staff, marketing, and extras without a clear revenue goal or follow-up plan, you may be hosting a nice party instead of a profitable campaign. In this episode, I sit down with Tami Vileta, founder of Pinpoint, to talk about event marketing for aesthetics practices. We cover patient appreciation events, VIP experiences, referral partnerships, and how to measure event ROI beyond RSVPs. Start With the Goal, Not the Guest List Decide what the event needs to accomplish before you plan it. Are you reactivating patients, launching a treatment, building membership loyalty, or generating consultations? Set the financial target first, then work backward into attendance, conversion, and budget. Treat the Event Like a Campaign A strong event has a before, during, and after: Market early enough to build attendance Capture contact information at RSVP and check-in Make booking or purchasing easy at the event Assign follow-up for anyone who showed interest The event isn't over when people leave. Some of the best revenue can come from follow-up in the days after. (00:04:27) Planning events with a purpose (00:13:47) Measuring event success and ROI (00:24:51) Building trust without hard selling (00:27:01) Budgeting for events (00:30:25) Turning follow-up into revenue Patient Experience Comes Before the Pitch People should leave feeling appreciated, educated, and excited to come back—not like they spent two hours inside a sales funnel. Use education, exclusive invitations, membership perks, and targeted offers to create value without making the event feel transactional. Events Should Build Lifetime Value Repeat events, referral partnerships, and thoughtful follow-up can improve retention and lifetime value while showing you what actually converts. As the practice grows, you want a repeatable event strategy that supports revenue, loyalty, and expansion—not another expensive line item you can't measure. About Tami Vileta: Tami Vileta is the founder and creative director of Pinpoint Strategic Communications, with more than 30 years of experience in branding, strategic marketing, design, and copywriting for plastic surgery and aesthetic medical practices. Through Pinpoint, she has worked with more than 400 practices and industry businesses across the U.S. and internationally, including medical device companies, skincare brands, software providers, and consultants. Her work focuses on patient experience and retention through branding, email marketing, patient education, events, launch campaigns, and other nurturing strategies that help practices convert and retain patients—not just generate leads. LinkedIn: Tami Vileta | LinkedIn Instagram: https://www.instagram.com/pinpointcreativeagency Website: Pinpoint Creative - Aesthetic Branding and Marketing Agency Follow Shannon & Keep What You Earn: Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence. She is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners. Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn Listen on your favorite podcast app: https://pod.link/1580071347 Instagram: https://www.instagram.com/shannonkweinstein/ The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.
Mostra di più
Mostra meno
35 min