Cinema and Movie Theatre Advertising: Why Are Advertisers Still Spending Money on It?

I genuinely don’t understand why some businesses are still spending a fortune advertising on cinema screens, especially when so many screenings have hardly anyone in the audience.

Think about it. You’re paying significant amounts of money to advertise on a massive screen, but what happens when there are only a handful of people watching?

I understand the appeal of cinema advertising when theatres are full. You have a captive audience, a massive screen and very few distractions.

But what happens when those seats are empty?

What makes it even more frustrating is the cost, the booking commitments and the limited flexibility advertisers often have.

And here’s what surprises me even more.

Some businesses continue to invest heavily in traditional advertising channels like cinemas, television, print and billboards, yet refuse to consider digital marketing.

With Google Ads, SEO and social media advertising, businesses have opportunities to reach relevant audiences, measure performance and make changes based on actual results.

I’m not saying traditional advertising doesn’t work. I’m questioning whether cinema advertising still makes financial sense, particularly when audience numbers are low.

I’d genuinely love to hear from advertisers who still invest in cinema advertising. What am I missing?

#CinemaAdvertising #MovieTheatreAdvertising #DigitalMarketing #GoogleAds #MarketingStrategy

Google Ads Auto-Apply Recommendation Changes Could Be Hurting Your Campaign Performance!

I recently audited a Google Ads account for a potential client in Toronto, Canada, and immediately spotted a major red flag: Auto-Apply Recommendations were enabled.

These settings allow Google to automatically make changes to your campaigns, potentially including:

• Removing negative keywords
• Removing existing keywords
• Expanding campaign targeting
• Changing keyword match types
• Adjusting automated bidding settings

Imagine spending months carefully optimising your campaigns, only for Google’s automated recommendations to undo some of that work.

My advice? Check your Google Ads Auto-Apply Recommendations immediately.

Review your Change History, see exactly what changes have been made, and switch off any automatic recommendations you haven’t deliberately approved.

Your Google Ads campaigns should be managed according to your business goals, not blindly automated.

Need a professional Google Ads audit?

Visit www.topclick.co.za

#GoogleAds #GoogleAdsTips #GoogleAdsAudit #PPC #DigitalMarketing

Michael Olise’s Nike Deal Is Unlike Anything We’ve Seen in Football!

While most of the world’s biggest footballers sign multi-million-pound boot sponsorship deals, Michael Olise has been doing something completely different.

The Bayern Munich superstar has reportedly refused sponsorship deals for years because he wants the freedom to choose his own football boots.

And here’s where the story gets really interesting.

His favourite boots are the Nike Hypervenom Phantom III, originally released in 2017 and discontinued years ago!

Rather than switching to newer models, Olise has been tracking down rare pairs from around the world and even getting artists to customise them with unique designs and colours.

Now, following Kylian Mbappé’s departure from Nike to join Swiss sportswear brand On, reports suggest that Nike has agreed a major sponsorship deal with Olise.

Even more interesting? Nike is reportedly planning to bring back the legendary Hypervenom range in 2027, with Olise playing a leading role.

Think about that. Instead of changing his boots to suit a sponsor, Olise may have helped convince one of the world’s biggest sporting brands to bring back the boots he loves.

An incredible story about individuality, brand loyalty and the power of personal preference.

Did you know this about Michael Olise?

#MichaelOlise #NikeFootball #Hypervenom #FootballBoots #soccer

www.topclick.co.za