Google Ads Auto-Apply Recommendation Changes Could Be Hurting Your Campaign Performance!
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Google Ads Auto-Apply Recommendation Changes Could Be Hurting Your Campaign Performance!
I recently audited a Google Ads account for a potential client in Toronto, Canada, and immediately spotted a major red flag: Auto-Apply Recommendations were enabled.
These settings allow Google to automatically make changes to your campaigns, potentially including:
- Removing negative keywords
- Removing existing keywords
- Expanding campaign targeting
- Changing keyword match types
- Adjusting automated bidding settings
Imagine spending months carefully optimising your campaigns, only for Google’s automated recommendations to undo some of that work.
My advice? Check your Google Ads Auto-Apply Recommendations immediately.
Review your Change History, see exactly what changes have been made, and switch off any automatic recommendations you haven’t deliberately approved.
Your Google Ads campaigns should be managed according to your business goals, not blindly automated.
Need a professional Google Ads audit?
Visit www.topclick.co.za
#GoogleAds #GoogleAdsTips #GoogleAdsAudit #PPC #DigitalMarketing